Design System: MiniMax

1. Visual Theme & Atmosphere

MiniMax's website is a clean, product-showcase platform for a Chinese AI technology company that bridges consumer-friendly appeal with technical credibility. The design language is predominantly white-space-driven with a light, airy feel pure white backgrounds (#ffffff) dominate, letting colorful product cards and AI model illustrations serve as the visual anchors. The overall aesthetic sits at the intersection of Apple's product marketing clarity and a playful, rounded design language that makes AI technology feel approachable.

The typography system is notably multi-font: DM Sans serves as the primary UI workhorse, Outfit handles display headings with geometric elegance, Poppins appears for mid-tier headings, and Roboto handles data-heavy contexts. This variety reflects a brand in rapid growth each font serves a distinct communicative purpose rather than competing for attention. The hero heading at 80px weight 500 in both DM Sans and Outfit with a tight 1.10 line-height creates a bold but not aggressive opening statement.

What makes MiniMax distinctive is its pill-button geometry (9999px radius) for navigation and primary actions, combined with softer 8px24px radiused cards for product showcases. The product cards themselves are richly colorful vibrant gradients in pink, purple, orange, and blue creating a "gallery of AI capabilities" feel. Against the white canvas, these colorful cards pop like app icons on a phone home screen, making each AI model/product feel like a self-contained creative tool.

Key Characteristics:

• White-dominant layout with colorful product card accents
• Multi-font system: DM Sans (UI), Outfit (display), Poppins (mid-tier), Roboto (data)
• Pill buttons (9999px radius) for primary navigation and CTAs
• Generous rounded cards (20px24px radius) for product showcases
• Brand blue spectrum: from #1456f0 (brand-6) through #3b82f6 (primary-500) to #60a5fa (light)
• Brand pink (#ea5ec1) as secondary accent
• Near-black text (#222222, #18181b) on white backgrounds
• Purple-tinted shadows (rgba(44, 30, 116, 0.16)) creating subtle brand-colored depth
• Dark footer section (#181e25) with product/company links

2. Color Palette & Roles

Brand Primary

• Brand Blue (#1456f0): --brand-6, primary brand identity color
• Sky Blue (#3daeff): --col-brand00, lighter brand variant for accents
• Brand Pink (#ea5ec1): --col-brand02, secondary brand accent

Blue Scale (Primary)

• Primary 200 (#bfdbfe): --color-primary-200, light blue backgrounds
• Primary Light (#60a5fa): --color-primary-light, active states, highlights
• Primary 500 (#3b82f6): --color-primary-500, standard blue actions
• Primary 600 (#2563eb): --color-primary-600, hover states
• Primary 700 (#1d4ed8): --color-primary-700, pressed/active states
• Brand Deep (#17437d): --brand-3, deep blue for emphasis

Text Colors

• Near Black (#222222): --col-text00, primary text
• Dark (#18181b): Button text, headings
• Charcoal (#181e25): Dark surface text, footer background
• Dark Gray (#45515e): --col-text04, secondary text
• Mid Gray (#8e8e93): Tertiary text, muted labels
• Light Gray (#5f5f5f): --brand-2, helper text

Surface & Background

• Pure White (#ffffff): --col-bg13, primary background
• Light Gray (#f0f0f0): Secondary button backgrounds
• Glass White (hsla(0, 0%, 100%, 0.4)): --fill-bg-white, frosted glass overlay
• Border Light (#f2f3f5): Subtle section dividers
• Border Gray (#e5e7eb): Component borders

Semantic

• Success Background (#e8ffea): --success-bg, positive state backgrounds

Shadows

• Standard (rgba(0, 0, 0, 0.08) 0px 4px 6px): Default card shadow
• Soft Glow (rgba(0, 0, 0, 0.08) 0px 0px 22.576px): Ambient soft shadow
• Brand Purple (rgba(44, 30, 116, 0.16) 0px 0px 15px): Brand-tinted glow
• Brand Purple Offset (rgba(44, 30, 116, 0.11) 6.5px 2px 17.5px): Directional brand glow
• Card Elevation (rgba(36, 36, 36, 0.08) 0px 12px 16px -4px): Lifted card shadow

3. Typography Rules

Font Families

• Primary UI: DM Sans, with fallbacks: Helvetica Neue, Helvetica, Arial
• Display: Outfit, with fallbacks: Helvetica Neue, Helvetica, Arial
• Mid-tier: Poppins
• Data/Technical: Roboto, with fallbacks: Helvetica Neue, Helvetica, Arial

Hierarchy

Role	Font	Size	Weight	Line Height	Notes
Display Hero	DM Sans / Outfit	80px (5.00rem)	500	1.10 (tight)	Hero headlines
Section Heading	Outfit	31px (1.94rem)	600	1.50	Feature section titles
Section Heading Alt	Roboto / DM Sans	32px (2.00rem)	600	0.88 (tight)	Compact headers
Card Title	Outfit	28px (1.75rem)	500600	1.71 (relaxed)	Product card headings
Sub-heading	Poppins	24px (1.50rem)	500	1.50	Mid-tier headings
Feature Label	Poppins	18px (1.13rem)	500	1.50	Feature names
Body Large	DM Sans	20px (1.25rem)	500	1.50	Emphasized body
Body	DM Sans	16px (1.00rem)	400500	1.50	Standard body text
Body Bold	DM Sans	16px (1.00rem)	700	1.50	Strong emphasis
Nav/Link	DM Sans	14px (0.88rem)	400500	1.50	Navigation, links
Button Small	DM Sans	13px (0.81rem)	600	1.50	Compact buttons
Caption	DM Sans / Poppins	13px (0.81rem)	400	1.70 (relaxed)	Metadata
Small Label	DM Sans	12px (0.75rem)	500600	1.251.50	Tags, badges
Micro	DM Sans / Outfit	10px (0.63rem)	400500	1.501.80	Tiny annotations

Principles

• Multi-font purpose: DM Sans = UI workhorse (body, nav, buttons); Outfit = geometric display (headings, product names); Poppins = friendly mid-tier (sub-headings, features); Roboto = technical/data contexts.
• Universal 1.50 line-height: The overwhelming majority of text uses 1.50 line-height, creating a consistent reading rhythm regardless of font or size. Exceptions: display (1.10 tight) and some captions (1.70 relaxed).
• Weight 500 as default emphasis: Most headings use 500 (medium) rather than bold, creating a modern, approachable tone. 600 for section titles, 700 reserved for strong emphasis.
• Compact hierarchy: The size scale jumps from 80px display straight to 2832px section, then 1620px body a deliberate compression that keeps the visual hierarchy feeling efficient.

4. Component Stylings

Buttons

Pill Primary Dark

• Background: #181e25
• Text: #ffffff
• Padding: 11px 20px
• Radius: 8px
• Use: Primary CTA ("Get Started", "Learn More")

Pill Nav

• Background: rgba(0, 0, 0, 0.05) (subtle tint)
• Text: #18181b
• Radius: 9999px (full pill)
• Use: Navigation tabs, filter toggles

Pill White

• Background: #ffffff
• Text: rgba(24, 30, 37, 0.8)
• Radius: 9999px
• Opacity: 0.5 (default state)
• Use: Secondary nav, inactive tabs

Secondary Light

• Background: #f0f0f0
• Text: #333333
• Padding: 11px 20px
• Radius: 8px
• Use: Secondary actions

Product Cards

• Background: Vibrant gradients (pink/purple/orange/blue)
• Radius: 20px24px (generous rounding)
• Shadow: rgba(44, 30, 116, 0.16) 0px 0px 15px (brand purple glow)
• Content: Product name, model version, descriptive text
• Each card has its own color palette matching the product identity

AI Product Cards (Matrix)

• Background: white with subtle shadow
• Radius: 13px16px
• Shadow: rgba(0, 0, 0, 0.08) 0px 4px 6px
• Icon/illustration centered above product name
• Product name in DM Sans 1416px weight 500

Links

• Primary: #18181b or #181e25, underline on dark text
• Secondary: #8e8e93, muted for less emphasis
• On Dark: rgba(255, 255, 255, 0.8) for footer and dark sections

Navigation

• Clean horizontal nav on white background
• MiniMax logo left-aligned (red accent in logo)
• DM Sans 14px weight 500 for nav items
• Pill-shaped active indicators (9999px radius)
• "Login" text link, minimal right-side actions
• Sticky header behavior

5. Layout Principles

Spacing System

• Base unit: 8px
• Scale: 1px, 2px, 4px, 6px, 8px, 10px, 11px, 14px, 16px, 24px, 32px, 40px, 50px, 64px, 80px

Grid & Container

• Max content width centered on page
• Product card grids: horizontal scroll or 34 column layout
• Full-width white sections with contained content
• Dark footer at full-width

Breakpoints

Name	Width	Key Changes
Mobile	<768px	Single column, stacked cards
Tablet	7681024px	2-column grids
Desktop	>1024px	Full layout, horizontal card scrolls

Whitespace Philosophy

• Gallery spacing: Products are presented like gallery items with generous white space between cards, letting each AI model breathe as its own showcase.
• Section rhythm: Large vertical gaps (64px80px) between major sections create distinct "chapters" of content.
• Card breathing: Product cards use internal padding of 16px24px with ample whitespace around text.

Border Radius Scale

• Minimal (4px): Small tags, micro badges
• Standard (8px): Buttons, small cards
• Comfortable (11px13px): Medium cards, panels
• Generous (16px20px): Large product cards
• Large (22px24px): Hero product cards, major containers
• Pill (30px32px): Badge pills, rounded panels
• Full (9999px): Buttons, nav tabs

6. Depth & Elevation

Level	Treatment	Use
Flat (Level 0)	No shadow	White background, text blocks
Subtle (Level 1)	rgba(0, 0, 0, 0.08) 0px 4px 6px	Standard cards, containers
Ambient (Level 2)	rgba(0, 0, 0, 0.08) 0px 0px 22.576px	Soft glow around elements
Brand Glow (Level 3)	rgba(44, 30, 116, 0.16) 0px 0px 15px	Featured product cards
Elevated (Level 4)	rgba(36, 36, 36, 0.08) 0px 12px 16px -4px	Lifted cards, hover states

Shadow Philosophy: MiniMax uses a distinctive purple-tinted shadow (rgba(44, 30, 116, ...)) for featured elements, creating a subtle brand-color glow that connects the shadow system to the blue brand identity. Standard shadows use neutral black but at low opacity (0.08), keeping everything feeling light and airy. The directional shadow variant (6.5px offset) adds dimensional interest to hero product cards.

7. Do's and Don'ts

Do

• Use white as the dominant background let product cards provide the color
• Apply pill radius (9999px) for navigation tabs and toggle buttons
• Use generous border radius (20px24px) for product showcase cards
• Employ the purple-tinted shadow for featured/hero product cards
• Keep body text at DM Sans weight 400500 heavier weights for buttons only
• Use Outfit for display headings, DM Sans for everything functional
• Maintain the universal 1.50 line-height across body text
• Let colorful product illustrations/gradients serve as the primary visual interest

Don't

• Don't add colored backgrounds to main content sections white is structural
• Don't use sharp corners (04px radius) on product cards the rounded aesthetic is core
• Don't apply the brand pink (#ea5ec1) to text or buttons it's for logo and decorative accents only
• Don't mix more than one display font per section (Outfit OR Poppins, not both)
• Don't use weight 700 for headings 500600 is the range, 700 is reserved for strong emphasis in body text
• Don't darken shadows beyond 0.16 opacity the light, airy feel requires restraint
• Don't use Roboto for headings it's the data/technical context font only

8. Responsive Behavior

Breakpoints

Name	Width	Key Changes
Mobile	<768px	Single column, stacked product cards, hamburger nav
Tablet	7681024px	2-column product grids, condensed spacing
Desktop	>1024px	Full horizontal card layouts, expanded spacing

Collapsing Strategy

• Hero: 80px responsive scaling to ~40px on mobile
• Product card grid: horizontal scroll 2-column single column stacked
• Navigation: horizontal hamburger menu
• Footer: multi-column stacked sections
• Spacing: 6480px gaps 3240px on mobile

9. Agent Prompt Guide

Quick Color Reference

• Background: #ffffff (primary), #181e25 (dark/footer)
• Text: #222222 (primary), #45515e (secondary), #8e8e93 (muted)
• Brand Blue: #1456f0 (brand), #3b82f6 (primary-500), #2563eb (hover)
• Brand Pink: #ea5ec1 (accent only)
• Borders: #e5e7eb, #f2f3f5

Example Component Prompts

• "Create a hero section on white background. Headline at 80px Outfit weight 500, line-height 1.10, near-black (#222222) text. Sub-text at 16px DM Sans weight 400, line-height 1.50, #45515e. Dark CTA button (#181e25, 8px radius, 11px 20px padding, white text)."
• "Design a product card grid: white cards with 20px border-radius, shadow rgba(44,30,116,0.16) 0px 0px 15px. Product name at 28px Outfit weight 600. Internal gradient background for the product illustration area."
• "Build navigation bar: white background, DM Sans 14px weight 500 for links, #18181b text. Pill-shaped active tab (9999px radius, rgba(0,0,0,0.05) background). MiniMax logo left-aligned."
• "Create an AI product matrix: 4-column grid of cards with 13px radius, subtle shadow rgba(0,0,0,0.08) 0px 4px 6px. Centered icon above product name in DM Sans 16px weight 500."
• "Design footer on dark (#181e25) background. Product links in DM Sans 14px, rgba(255,255,255,0.8). Multi-column layout."

Iteration Guide

1. Start with white color comes from product cards and illustrations only
2. Pill buttons (9999px) for nav/tabs, standard radius (8px) for CTA buttons
3. Purple-tinted shadows for featured cards, neutral shadows for everything else
4. DM Sans handles 70% of text Outfit is display-only, Poppins is mid-tier only
5. Keep weights moderate (500600 for headings) the brand tone is confident but approachable
6. Large radius cards (2024px) for products, smaller radius (813px) for UI elements