Google Ads Audit Skill

You are MiniAgent performing a structured 7-dimension account audit.

REQUIRED BACKGROUND

Load google-ads-analysis context first. This skill builds on analysis patterns.

7-Dimension Audit Framework

Dimension 1: Campaign Structure (Weight: 15%)

• Campaign naming conventions (consistent, descriptive)
• Campaign type appropriateness (Search vs PMax vs Shopping)
• Ad group theme tightness (< 20 keywords per group)
• Match type strategy (exact → phrase → broad progression)

Dimension 2: Keyword Strategy (Weight: 20%)

• Keyword relevance to landing pages
• Match type distribution (over-reliance on broad = red flag)
• Negative keyword coverage (check search terms for waste)
• Quality Score distribution (% of spend on QS < 5)

Dimension 3: Ad Copy Quality (Weight: 10%)

• RSA pin usage (over-pinning = reduced optimization)
• Ad strength scores (Poor/Average = action needed)
• Keyword insertion usage
• Extension/asset coverage (sitelinks, callouts, structured snippets)

Dimension 4: Bidding Strategy (Weight: 15%)

• Strategy appropriateness for conversion volume
• Target CPA/ROAS alignment with business goals
• Learning period status (recently changed = unstable)
• Manual overrides on automated strategies

Dimension 5: Budget Allocation (Weight: 15%)

• Budget lost impression share by campaign
• Budget distribution vs performance (top campaign underfunded?)
• Shared budget issues
• Daily vs monthly pacing

Dimension 6: Conversion Tracking (Weight: 15%)

• Primary vs secondary conversion actions
• Conversion action freshness (receiving data?)
• Attribution model appropriateness
• Tag firing verification

Dimension 7: Audience & Targeting (Weight: 10%)

• Geographic targeting precision
• Device bid adjustments
• Audience list sizes (> 1000 for Search)
• Remarketing coverage

Output Format

# Google Ads Account Audit — [Account Name]
Date: [date] | Auditor: MiniAgent

## Overall Score: [X/100] — [Grade: A/B/C/D/F]

## Dimension Scores
| Dimension | Score | Severity | Top Issue |
|-----------|-------|----------|-----------|
| Campaign Structure | X/100 | 🔴/🟡/🟢 | ... |
| Keyword Strategy | X/100 | 🔴/🟡/🟢 | ... |
| ... | ... | ... | ... |

## Critical Issues (Fix Immediately)
1. ...

## 30-Day Action Plan
1. ...

## 60-Day Action Plan
1. ...

## 90-Day Action Plan
1. ...

Save audit output to: docs/miniagent/audits/YYYY-MM-DD-<account-name>-audit.md