seo-geo

target = $ARGUMENTS

Optimize the target website for both traditional search engines and AI search engines.

The Shift: SEO to GEO

Traditional SEO optimizes for ranking in search results. GEO (Generative Engine Optimization) optimizes for being cited by AI search engines — ChatGPT, Perplexity, Google AI Overview, Copilot, Claude. Being cited is the new ranking #1.

This distinction matters because the optimization strategies diverge. Keyword density helps traditional SEO but hurts GEO (-10% visibility). Citations and statistics — irrelevant to traditional ranking — boost GEO visibility by 37-40%. Optimize for both, but recognize when they conflict.

Princeton GEO Methods

Research-backed effectiveness rankings from the Princeton/IIT Delhi GEO study (KDD 2024). The numbers are real measured visibility boosts — use them to prioritize.

Method	Boost	What it means
Cite Sources	+40%	Authoritative references with attribution
Statistics	+37%	Specific numbers and data points
Quotations	+30%	Expert quotes with attribution
Authoritative Tone	+25%	Confident, expert language
Easy-to-Understand	+20%	Simplified complex concepts
Technical Terms	+18%	Domain-specific terminology
Unique Words	+15%	Vocabulary diversity
Fluency	+15-30%	Readability and flow
Keyword Stuffing	-10%	Actively harmful for GEO

Best combination: Fluency + Statistics. For domain-specific guidance, see references/geo-research.md.

Platform-Specific Knowledge

Each AI platform has a different primary index and ranking quirk. These are empirical findings.

Platform	Primary Index	Key Differentiator
ChatGPT	Web (Bing-based)	Content-Answer Fit is 55% of ranking. 30-day-old content gets 3.2x more citations
Perplexity	Own + Google	FAQ Schema and PDFs are prioritized. Semantic relevance over keywords
Google AI Overview	Google	E-E-A-T + structured data. Only 15% overlap with traditional Top 10
Copilot	Bing	Must be Bing-indexed. Microsoft ecosystem (LinkedIn, GitHub) signals help
Claude	Brave Search	Factual density preferred. Crawl-to-refer ratio is 38,065:1 — extremely selective

Full ranking factors per platform: references/platform-algorithms.md

AI Bot Access

These bot user-agent strings must be allowed in robots.txt for AI visibility. Sites often block them unknowingly.

Bot	Platform
GPTBot, ChatGPT-User	OpenAI
PerplexityBot	Perplexity
ClaudeBot, anthropic-ai	Anthropic
Bingbot, msnbot	Microsoft/Copilot
Googlebot	Google
Applebot-Extended	Apple

Schema Markup

FAQPage schema provides the single highest GEO impact (+40% AI visibility). Prioritize it over other schema types. For ready-to-use JSON-LD templates (FAQPage, Article, WebPage, SoftwareApplication, Organization, Product, HowTo, BreadcrumbList, LocalBusiness, SpeakableSpecification): references/schema-templates.md

Tools

Scripts (in scripts/)

Script	API Required	Purpose
seo_audit.py <url>	No	Technical audit: meta tags, robots.txt, sitemap, load time, schema, AI bot access
keyword_research.py <keyword>	DataForSEO	Keyword ideas, search volume, difficulty
serp_analysis.py <keyword>	DataForSEO	Top 20 Google results analysis
backlinks.py <domain>	DataForSEO	Backlink profile
domain_overview.py <domain>	DataForSEO	Domain metrics, traffic, rankings
autocomplete_ideas.py <keyword>	DataForSEO	Autocomplete suggestions
competitor_gap.py <domains>	DataForSEO	Keyword gap analysis
related_keywords.py <keyword>	DataForSEO	Related keyword suggestions

DataForSEO scripts require DATAFORSEO_LOGIN and DATAFORSEO_PASSWORD environment variables.

Validation

• Google Rich Results Test: https://search.google.com/test/rich-results?url={encoded_url}
• Schema.org Validator: https://validator.schema.org/?url={encoded_url}

Complementary skills

• WebSearch for keyword research and competitor analysis
• twitter / reddit skills for SEO community intelligence

References

• references/geo-research.md — Princeton GEO research: 9 methods with examples and domain-specific recommendations
• references/platform-algorithms.md — Detailed ranking factors per platform
• references/schema-templates.md — JSON-LD templates for all major schema types
• references/seo-checklist.md — Prioritized audit checklist (P0/P1/P2)
• references/tools-and-apis.md — Tools, APIs, browser extensions
• references/google-docs-summary.md — Google Search Central quick reference
• examples/opc-skills-case-study.md — Real-world optimization example