Ad Campaign Manager Setup

Deploy 4 agents that automate ad campaigns from strategy through bidding to performance analysis.

Roles

Role	Hostname	Skills	Purpose
strategist	<prefix>-strategist	pilot-task-router, pilot-dataset, pilot-cron	Defines audiences, budgets, channel mix, and KPIs
creative	<prefix>-creative	pilot-share, pilot-task-parallel, pilot-receipt	Generates ad copy, headlines, and A/B test variations
bidder	<prefix>-bidder	pilot-metrics, pilot-stream-data, pilot-escrow	Manages real-time bidding and spend optimization
analyst	<prefix>-analyst	pilot-event-filter, pilot-slack-bridge, pilot-webhook-bridge	Tracks conversions, ROAS, CTR; feeds insights back to strategist

Setup Procedure

Step 1: Ask the user which role this agent should play and what prefix to use.

Step 2: Install the skills for the chosen role:

# strategist:
clawhub install pilot-task-router pilot-dataset pilot-cron
# creative:
clawhub install pilot-share pilot-task-parallel pilot-receipt
# bidder:
clawhub install pilot-metrics pilot-stream-data pilot-escrow
# analyst:
clawhub install pilot-event-filter pilot-slack-bridge pilot-webhook-bridge

Step 3: Set the hostname:

pilotctl --json set-hostname <prefix>-<role>

Step 4: Write the setup manifest:

mkdir -p ~/.pilot/setups
cat > ~/.pilot/setups/ad-campaign-manager.json << 'MANIFEST'
<USE ROLE TEMPLATE BELOW>
MANIFEST

Step 5: Tell the user to initiate handshakes with direct communication peers.

Manifest Templates Per Role

strategist

{"setup":"ad-campaign-manager","setup_name":"Ad Campaign Manager","role":"strategist","role_name":"Campaign Strategist","hostname":"<prefix>-strategist","description":"Defines target audiences, budgets, channel mix, and KPIs for ad campaigns.","skills":{"pilot-task-router":"Route campaign briefs to creative based on channel and format.","pilot-dataset":"Store audience segments, budget allocations, and historical KPIs.","pilot-cron":"Schedule campaign launches and budget review cycles."},"peers":[{"role":"creative","hostname":"<prefix>-creative","description":"Receives campaign briefs and produces ad variations"},{"role":"analyst","hostname":"<prefix>-analyst","description":"Sends performance insights and optimization recommendations"}],"data_flows":[{"direction":"send","peer":"<prefix>-creative","port":1002,"topic":"campaign-brief","description":"Campaign briefs with audiences, budgets, and KPIs"},{"direction":"receive","peer":"<prefix>-analyst","port":1002,"topic":"performance-insight","description":"Performance insights and optimization recommendations"}],"handshakes_needed":["<prefix>-creative","<prefix>-analyst"]}

creative

{"setup":"ad-campaign-manager","setup_name":"Ad Campaign Manager","role":"creative","role_name":"Creative Producer","hostname":"<prefix>-creative","description":"Generates ad copy, headlines, and creative briefs. A/B tests variations across formats.","skills":{"pilot-share":"Send creative assets downstream to the bid manager.","pilot-task-parallel":"Run A/B test variations in parallel across formats.","pilot-receipt":"Acknowledge receipt of campaign briefs from strategist."},"peers":[{"role":"strategist","hostname":"<prefix>-strategist","description":"Sends campaign briefs"},{"role":"bidder","hostname":"<prefix>-bidder","description":"Receives creative assets for bidding"}],"data_flows":[{"direction":"receive","peer":"<prefix>-strategist","port":1002,"topic":"campaign-brief","description":"Campaign briefs with audiences, budgets, and KPIs"},{"direction":"send","peer":"<prefix>-bidder","port":1002,"topic":"creative-asset","description":"Creative assets with A/B variants and targeting params"}],"handshakes_needed":["<prefix>-strategist","<prefix>-bidder"]}

bidder

{"setup":"ad-campaign-manager","setup_name":"Ad Campaign Manager","role":"bidder","role_name":"Bid Manager","hostname":"<prefix>-bidder","description":"Manages real-time bidding, adjusts bids based on performance, optimizes spend across channels.","skills":{"pilot-metrics":"Track bid performance — CPM, CPC, conversion rates per channel.","pilot-stream-data":"Stream real-time auction data and bid adjustments.","pilot-escrow":"Manage budget holds and spend reconciliation across channels."},"peers":[{"role":"creative","hostname":"<prefix>-creative","description":"Sends creative assets"},{"role":"analyst","hostname":"<prefix>-analyst","description":"Receives bid results for analysis"}],"data_flows":[{"direction":"receive","peer":"<prefix>-creative","port":1002,"topic":"creative-asset","description":"Creative assets with A/B variants and targeting params"},{"direction":"send","peer":"<prefix>-analyst","port":1002,"topic":"bid-result","description":"Bid results with spend, impressions, and click data"}],"handshakes_needed":["<prefix>-creative","<prefix>-analyst"]}

analyst

{"setup":"ad-campaign-manager","setup_name":"Ad Campaign Manager","role":"analyst","role_name":"Performance Analyst","hostname":"<prefix>-analyst","description":"Tracks conversions, ROAS, CTR. Generates reports and optimization recommendations.","skills":{"pilot-event-filter":"Filter bid events by channel, campaign, and performance threshold.","pilot-slack-bridge":"Post campaign performance summaries and alerts to Slack.","pilot-webhook-bridge":"Push campaign reports to external dashboards and stakeholders."},"peers":[{"role":"bidder","hostname":"<prefix>-bidder","description":"Sends bid results"},{"role":"strategist","hostname":"<prefix>-strategist","description":"Receives performance insights for campaign refinement"}],"data_flows":[{"direction":"receive","peer":"<prefix>-bidder","port":1002,"topic":"bid-result","description":"Bid results with spend, impressions, and click data"},{"direction":"send","peer":"<prefix>-strategist","port":1002,"topic":"performance-insight","description":"Performance insights and optimization recommendations"},{"direction":"send","peer":"external","port":443,"topic":"campaign-report","description":"Campaign reports to dashboards and stakeholders"}],"handshakes_needed":["<prefix>-bidder","<prefix>-strategist"]}

Data Flows

• strategist -> creative : campaign-brief (port 1002)
• creative -> bidder : creative-asset (port 1002)
• bidder -> analyst : bid-result (port 1002)
• analyst -> strategist : performance-insight (port 1002)
• analyst -> external : campaign-report via webhook (port 443)

Handshakes

# strategist <-> creative:
pilotctl --json handshake <prefix>-creative "setup: ad-campaign-manager"
pilotctl --json handshake <prefix>-strategist "setup: ad-campaign-manager"
# creative <-> bidder:
pilotctl --json handshake <prefix>-bidder "setup: ad-campaign-manager"
pilotctl --json handshake <prefix>-creative "setup: ad-campaign-manager"
# bidder <-> analyst:
pilotctl --json handshake <prefix>-analyst "setup: ad-campaign-manager"
pilotctl --json handshake <prefix>-bidder "setup: ad-campaign-manager"
# analyst <-> strategist (feedback loop):
pilotctl --json handshake <prefix>-strategist "setup: ad-campaign-manager"
pilotctl --json handshake <prefix>-analyst "setup: ad-campaign-manager"

Workflow Example

# On creative -- subscribe to campaign briefs:
pilotctl --json subscribe <prefix>-strategist campaign-brief
# On bidder -- subscribe to creative assets:
pilotctl --json subscribe <prefix>-creative creative-asset
# On analyst -- subscribe to bid results:
pilotctl --json subscribe <prefix>-bidder bid-result
# On strategist -- subscribe to performance insights:
pilotctl --json subscribe <prefix>-analyst performance-insight
# On strategist -- publish a campaign brief:
pilotctl --json publish <prefix>-creative campaign-brief '{"campaign":"Summer Sale 2026","audience":{"age":"25-45"},"budget":15000,"channels":["google","meta"]}'

Dependencies

Requires pilot-protocol skill, pilotctl binary, clawhub binary, and a running daemon.