{"id":"7c4045a5-5455-4b1a-8c73-a8b61c4a8775","shortId":"uRyzv2","kind":"skill","title":"seo-google","tagline":"Direct access to Google's own SEO data via Search Console (Search Analytics, URL Inspection, Sitemaps), PageSpeed Insights v5, CrUX field data with 25-week history, Indexing API v3, GA4 organic traffic, YouTube video search, Google NLP entity/sentiment analysis, Knowledge Graph e","description":"# Google SEO APIs\n\nDirect access to Google's own SEO data. Bridges the gap between crawl-based analysis (the rest of the catalogue) and Google's real-time field data: actual Chrome user metrics, real indexation status, search performance, and organic traffic.\n\nAll APIs are free. Setup requires a Google Cloud project with API key and/or service account — run the `setup` command for step-by-step instructions, or read `references/auth-setup.md` directly.\n\n> **Adapted from [`AgriciDaniel/claude-seo`](https://github.com/AgriciDaniel/claude-seo)'s `seo-google` skill** (MIT). Scripts, references, and command surface mirror the upstream implementation. Config path namespaced to `~/.config/seo-skills/` for clean coexistence with the original.\n\n## Prerequisites\n\n- **Required:** Python 3.10+ and the Google API client libraries. Install via `bash extensions/google/install.sh`.\n- **Required:** at minimum a Google API key (Tier 0). For full coverage, also a Google Cloud service account (Tier 1+) and optionally a GA4 property ID (Tier 2) and Google Ads developer token (Tier 3).\n- Config file: `~/.config/seo-skills/google-api.json`.\n\nBefore executing any command, check credentials:\n\n```bash\npython scripts/google_auth.py --check --json\n```\n\nConfig file shape (`~/.config/seo-skills/google-api.json`):\n\n```json\n{\n  \"service_account_path\": \"/path/to/service_account.json\",\n  \"api_key\": \"AIzaSy...\",\n  \"default_property\": \"sc-domain:example.com\",\n  \"ga4_property_id\": \"properties/123456789\"\n}\n```\n\nIf missing, read `references/auth-setup.md` and walk the user through setup.\n\n### Credential Tiers\n\n| Tier | Detection | Available Commands |\n|------|-----------|-------------------|\n| **0** (API Key) | `api_key` present | `pagespeed`, `crux`, `crux-history`, `youtube`, `nlp`, `entity`, `safety` |\n| **1** (OAuth/SA) | + OAuth token or service account | Tier 0 + `gsc`, `inspect`, `sitemaps`, `index` |\n| **2** (Full) | + `ga4_property_id` configured | Tier 1 + `ga4`, `ga4-pages`, `ga4-referrals`, `ga4-channel-mix`, `ga4-properties` |\n| **3** (Ads) | + `ads_developer_token` + `ads_customer_id` | Tier 2 + `keywords`, `volume` |\n\nAlways communicate the detected tier before running commands.\n\n## Quick Reference\n\n| Command | What it does | Tier |\n|---------|-------------|------|\n| `setup` | Check/configure API credentials | -- |\n| `pagespeed <url>` | PSI Lighthouse + CrUX field data | 0 |\n| `crux <url>` | CrUX field data only (p75 metrics) | 0 |\n| `crux-history <url>` | 25-week CWV trend analysis | 0 |\n| `gsc <property>` | Search Console: clicks, impressions, CTR, position | 1 |\n| `inspect <url>` | URL Inspection: index status, canonical, crawl info | 1 |\n| `inspect-batch <file>` | Batch URL Inspection from file | 1 |\n| `sitemaps <property>` | GSC sitemap status | 1 |\n| `index <url>` | Submit URL to Indexing API | 1 |\n| `index-batch <file>` | Batch submit up to 200 URLs | 1 |\n| `ga4 [property-id]` | GA4 organic traffic report | 2 |\n| `ga4-pages [property-id]` | Top organic landing pages | 2 |\n| `ga4-referrals [property-id]` | Referral sessions by source — AI assistants by default | 2 |\n| `ga4-channel-mix [property-id]` | Sessions split by channel group (Direct / Organic / Referral / Paid …) | 2 |\n| `ga4-properties` | List every GA4 account + property the service account can read | 2 |\n| `youtube <query>` | YouTube video search (views, likes, duration) | 0 |\n| `youtube-video <id>` | YouTube video details + top comments | 0 |\n| `nlp <url-or-text>` | NLP entity extraction + sentiment + classification | 0 |\n| `entities <url-or-text>` | Entity analysis only (for E-E-A-T) | 0 |\n| `keywords <seed>` | Keyword ideas from Google Ads Keyword Planner | 3 |\n| `volume <keywords>` | Search volume lookup from Keyword Planner | 3 |\n| `entity <query>` | Knowledge Graph entity check | 0 |\n| `safety <url>` | Web Risk URL safety check | 0 |\n| `quotas` | Show rate limits for all APIs | -- |\n| `report <type>` | Generate a PDF/HTML/XLSX report from collected JSON | -- |\n\n---\n\n## PageSpeed + CrUX\n\n### `pagespeed <url>`\n\nCombined Lighthouse lab data + CrUX field data.\n\n**Script:** `python scripts/pagespeed_check.py <url> --json`\n**Reference:** `references/pagespeed-crux-api.md`\n**Default:** Both mobile + desktop strategies, all Lighthouse categories.\n\nOutput merges lab scores (point-in-time Lighthouse) with field data (28-day Chrome user metrics). CrUX tries URL-level first, falls back to origin-level.\n\n### `crux <url>`\n\nCrUX field data only (no Lighthouse run). Faster.\n\n**Script:** `python scripts/pagespeed_check.py <url> --crux-only --json`\n\n### `crux-history <url>`\n\n25-week CrUX History trends. Shows whether CWV metrics are improving, stable, or degrading.\n\n**Script:** `python scripts/crux_history.py <url> --json`\n**Reference:** `references/pagespeed-crux-api.md`\n\nOutput includes per-metric trend direction, percentage change, and weekly p75 values.\n\n---\n\n## Search Console\n\n### `gsc <property>`\n\nSearch Analytics: clicks, impressions, CTR, position for last 28 days.\n\n**Script:** `python scripts/gsc_query.py --property <property> --json`\n**Reference:** `references/search-console-api.md`\n**Default:** 28 days, dimensions=query,page, type=web, limit=1000.\n\nIncludes quick-win detection: queries at position 4-10 with high impressions.\n\n**Filtering:** `--device {desktop,mobile,tablet}`, `--country <ISO3>`, `--page <url-or-substring>` (defaults to `contains` match; pass `--page-match equals` for exact-URL match). Combine for per-URL query analysis: `--page /blog/best-ai-seo-tools/ --dimensions query`.\n\n**AI Overview / AI Mode:** `--ai-overview` (or `--ai-mode`) filters results to queries where Google rendered an AI Overview / AI Mode SERP that included one of your URLs. This is Google's first-party answer to *\"are we cited in AI Overview?\"* — clicks, impressions, CTR, and avg position straight from GSC. Combine with `--dimensions query,page` to see which queries+pages earned AI Overview presence, or with `--page /post/` to scope to one URL. For other appearance types (`RICH_RESULT`, `REVIEW_SNIPPET`, etc.) use `--search-appearance <value>`.\n\n### `inspect <url>`\n\nURL Inspection: real indexation status from Google.\n\n**Script:** `python scripts/gsc_inspect.py <url> --json`\n\nReturns: verdict (PASS/FAIL), coverage state, robots.txt status, indexing state, page fetch state, canonical selection, mobile usability, rich results.\n\n### `inspect-batch <file>`\n\nBatch inspection from a file (one URL per line). Rate limited to 2,000/day per site.\n\n**Script:** `python scripts/gsc_inspect.py --batch <file> --json`\n\n### `sitemaps <property>`\n\nList submitted sitemaps with status, errors, warnings.\n\n**Script:** `python scripts/gsc_query.py sitemaps --property <property> --json`\n\n---\n\n## Indexing API\n\n### `index <url>`\n\nNotify Google of a URL update.\n\n**Script:** `python scripts/indexing_notify.py <url> --json`\n**Reference:** `references/indexing-api.md`\n\nThe Indexing API is officially for JobPosting and BroadcastEvent/VideoObject pages. Always inform the user of this restriction. Daily quota: 200 publish requests.\n\n### `index-batch <file>`\n\nBatch submit URLs from a file. Tracks quota usage.\n\n**Script:** `python scripts/indexing_notify.py --batch <file> --json`\n\n---\n\n## GA4 Traffic\n\nAll GA4 reports accept an optional `--page <path-or-url>` flag to scope the report to a single landing page (EXACT match against GA4's `landingPage` dimension; full URLs are auto-stripped to path). Use it whenever the question is \"how is *this* post performing?\" rather than site-wide.\n\n`--report organic` and `--report top-pages` accept `--channel <name|all>`: defaults to `organic` (Organic Search), pass `all` to drop the channel filter (required for whole-page weekly trends across all traffic sources), or any GA4 default channel group verbatim — `Direct`, `Referral`, `Paid Search`, `Organic Social`, etc.\n\n### `ga4 [property-id]`\n\nDaily-time-series traffic report: sessions, users, pageviews, bounce rate, engagement.\n\n**Script:** `python scripts/ga4_report.py --property <id> --json`\n**Reference:** `references/ga4-data-api.md`\n**Default:** 28 days, filtered to Organic Search channel group. Pass `--channel all` for unfiltered traffic.\n\nThe all-channels variant is what answers \"how is this post growing week over week?\" when most of the traffic is Direct or Referral rather than Organic — the canonical case for AI-cited content. Example: `--report organic --page /blog/best-ai-seo-tools/ --channel all --days 99`.\n\n### `ga4-pages [property-id]`\n\nTop landing pages ranked by sessions for the chosen channel (default Organic Search; use `--channel all` for site-wide top pages across every source).\n\n**Script:** `python scripts/ga4_report.py --property <id> --report top-pages --json`\n\n### `ga4-referrals [property-id]`\n\nReferral sessions broken down by `sessionSource`. Defaults to a curated AI-assistant\nhostname list — OpenAI (chatgpt.com, chat.openai.com), Anthropic (claude.ai), Google\n(gemini.google.com, bard.google.com), Microsoft (copilot.microsoft.com), Perplexity\n(perplexity.ai), Alibaba/Qwen (chat.qwen.ai, qwen.com, tongyi.aliyun.com), Mistral\n(chat.mistral.ai), DeepSeek (chat.deepseek.com), xAI/Grok (grok.com, x.ai), plus\nyou.com / phind.com / poe.com — so the \"how much traffic do AI assistants actually\nsend us?\" question is one command. Use this as a reality check against AI-visibility\ndata from `seo-ai-search-share-of-voice` and `seo-geo` — referral volume measures\nusers sharing your links in AI chats, not whether the AI proactively cites you.\n\n**Script:** `python scripts/ga4_report.py --property <id> --report referrals --json`\n\n**Source modes (`--sources`):**\n- `ai` (default) — curated AI-assistant hostname list\n- `all` — every source in the Referral channel group\n- `chatgpt.com,perplexity.ai,...` — explicit comma-separated list\n\nCombine with `--page` to answer \"how much AI traffic did THIS specific post get?\":\n`--report referrals --page /blog/best-ai-seo-tools/`.\n\n### `ga4-channel-mix [property-id]`\n\nSessions broken down by `sessionDefaultChannelGroup` (Direct / Organic Search / Referral / Paid Search / Organic Social / …). No channel filter — this is the diagnostic view for \"where does traffic to this page actually come from?\". Each row includes a `share_of_sessions` percentage so the mix is visible at a glance.\n\n**Script:** `python scripts/ga4_report.py --property <id> --report channel-mix --json`\n\nThis is the report that answers questions like *\"is this post mostly winning on organic, or is the traffic coming from somewhere else?\"*. AI-assistant traffic frequently lands in `Direct` (uncredited) rather than `Referral`, so a high Direct share on a recent content-heavy page is itself an AI-visibility signal — pair with `ga4-referrals` for a fuller picture.\n\nPer-page diagnosis: `--report channel-mix --page /blog/best-ai-seo-tools/ --days 90`.\n\n### `ga4-properties`\n\nEnumerates every GA4 account and property the service account can read. Use this\n*before* running `ga4` / `ga4-pages` / `ga4-referrals` / `ga4-channel-mix` when the\nclient has multiple GA4 properties (typical: separate marketing-site and app\nproperties, or per-region properties) and you need to know which property_id to\nquery. Output groups properties by parent account; the `property_id` field is the\nnumeric value to pass as `--property`.\n\n**Script:** `python scripts/ga4_admin.py properties --json`\n\nRequires the **Google Analytics Admin API** to be enabled in your Cloud project\n(separate from the Data API) and the service account to have Viewer access on at\nleast one property.\n\n---\n\n## YouTube (Video SEO)\n\nYouTube mentions have the strongest AI visibility correlation (0.737). Free, API key only.\n\n### `youtube <query>`\n\nSearch YouTube for videos. Returns title, channel, views, likes, duration.\n\n**Script:** `python scripts/youtube_search.py search \"<query>\" --json`\n**Reference:** `references/youtube-api.md`\n**Quota:** 100 units per search (10,000 units/day free).\n\n### `youtube-video <video_id>`\n\nDetailed video info + tags + top 10 comments.\n\n**Script:** `python scripts/youtube_search.py video <video_id> --json`\n**Quota:** 2 units (video details + comments).\n\n---\n\n## NLP Content Analysis\n\nGoogle's own entity/sentiment analysis. Enhances E-E-A-T scoring.\n\n### `nlp <url-or-text>`\n\nFull NLP analysis: entities, sentiment, content classification.\n\n**Script:** `python scripts/nlp_analyze.py --url <url> --json` or `--text \"...\"`\n**Reference:** `references/nlp-api.md`\n**Free tier:** 5,000 units/month. Requires billing enabled on GCP project.\n\n### `entities <url-or-text>`\n\nEntity extraction only (faster, less quota).\n\n**Script:** `python scripts/nlp_analyze.py --url <url> --features entities --json`\n\n---\n\n## Keyword Research (Google Ads)\n\nGold-standard keyword volume data. Requires Google Ads account.\n\n### `keywords <seed>`\n\nGenerate keyword ideas from seed terms.\n\n**Script:** `python scripts/keyword_planner.py ideas \"<seed>\" --json`\n**Reference:** `references/keyword-planner-api.md`\n**Requires:** Ads developer token + customer ID in config (Tier 3).\n\n### `volume <keywords>`\n\nSearch volume for specific keywords (comma-separated).\n\n**Script:** `python scripts/keyword_planner.py volume \"<kw1>,<kw2>\" --json`\n\n---\n\n## Supplementary\n\n### `entity <query>`\n\nKnowledge Graph entity check. Verifies brand presence.\n\n**Reference:** `references/supplementary-apis.md`\nUses Knowledge Graph Search API with API key.\n\n### `safety <url>`\n\nWeb Risk API check for malware/social engineering flags.\n\n**Reference:** `references/supplementary-apis.md`\n\n### `quotas`\n\nDisplay rate limits table. Read `references/rate-limits-quotas.md`.\n\n---\n\n## Reports\n\nAfter any analysis command, offer to generate a PDF/HTML/XLSX report.\n\n### `report <type>`\n\nGenerate a professional PDF/HTML/XLSX report with charts and analytics.\n\n**Script:** `python scripts/google_report.py --type <type> --data <json> --domain <domain> --format pdf`\n\n| Type | Input | Output |\n|------|-------|--------|\n| `cwv-audit` | PSI + CrUX + CrUX History data | Core Web Vitals audit with gauges, timelines, distributions |\n| `gsc-performance` | GSC query data | Search Console report with query tables, quick wins |\n| `indexation` | Batch inspection data | Indexation status with coverage donut chart |\n| `full` | All data combined | Comprehensive Google SEO report (all sections) |\n\n**Workflow:**\n1. Run data collection commands (`pagespeed`, `gsc`, `inspect-batch`, etc.)\n2. Save JSON output to file: `python scripts/pagespeed_check.py <url> --json > data.json`\n3. Generate report: `python scripts/google_report.py --type cwv-audit --data data.json --domain <domain>`\n\n**Convention:** After completing analysis, suggest: \"Generate a report? Use `report <type>`.\"\n\n---\n\n## Rate Limits\n\n| API | Per-Minute | Per-Day | Auth |\n|-----|-----------|---------|------|\n| PSI v5 | 240 QPM | 25,000 QPD | API Key |\n| CrUX + History | 150 QPM (shared) | Unlimited | API Key |\n| GSC Search Analytics | 1,200 QPM/site | 30M QPD | Service Account |\n| GSC URL Inspection | 600 QPM | 2,000 QPD/site | Service Account |\n| Indexing API | 380 RPM | 200 publish/day | Service Account |\n| GA4 Data API | 10 concurrent | ~25K tokens/day | Service Account |\n\n## Cross-Skill Integration\n\n- **`seo-technical-audit`** — uses `pagespeed_check.py` for real CWV field data; uses `inspect` to confirm indexation status flagged by SE Ranking's audit.\n- **`seo-page`** — replaces estimated traffic with real GSC `query,page` data via `gsc`; confirms indexation via `inspect`.\n- **`seo-drift`** — adds `crux-history` (25-week trend) and GSC delta tracking to baseline/compare snapshots.\n- **`seo-sitemap`** — `sitemaps` command shows which sitemaps Google has actually consumed and their error/warning counts (vs SE Ranking's audit which only crawls).\n- **`seo-content-audit`** — `nlp` enhances E-E-A-T entity/sentiment scoring on the page being audited; `gsc` confirms whether the page is earning impressions for its target keywords.\n- **`seo-geo`** — `gsc --ai-overview --page <url>` answers \"did this URL appear in AI Overview, and what did it earn?\" with Google's own data, complementing the SE Ranking AIO citation pull. Pair `gsc --ai-overview --dimensions query,page` with the GEO recommendations to confirm wins/losses URL-by-URL.\n- **`seo-ai-search-share-of-voice`** — pair `ga4-referrals` (downstream traffic from chatgpt.com/perplexity.ai/gemini.google.com etc.) with the SoV pull (upstream citation/brand mention presence) for a complete AI-visibility picture: SoV measures whether LLMs cite you, GA4 referrals measure whether their users actually click through.\n- **`seo-keyword-cluster`** / **`seo-keyword-niche`** — `volume` (Tier 3) replaces SE Ranking volume with Google Ads gold-standard volumes when available.\n- **`seo-plan`** — when GSC + GA4 are configured, the \"Where you are\" baseline uses real impressions/clicks/conversions instead of SE Ranking estimates.\n\n## Output Format\n\n- CWV metrics: traffic-light rating (Good / Needs Improvement / Poor)\n- Performance reports: tables with sortable columns\n- Always include data freshness note\n- Save reports as `GOOGLE-API-REPORT-{domain}.md`\n- Use templates from `assets/templates/` for structured output\n\n## Technical Notes\n\n- INP replaced FID on March 12, 2024. Never reference FID.\n- CLS values from CrUX are string-encoded (e.g., \"0.05\"). Scripts handle parsing.\n- CrUX 404 = insufficient traffic, not an auth error.\n- Search Analytics data has a 2-3 day lag.\n- `round_trip_time` replaced `effectiveConnectionType` in CrUX (Feb 2025).\n- Custom Search JSON API is closed to new customers (2025).\n\n## Error Handling\n\n| Scenario | Action |\n|----------|--------|\n| No credentials configured | Run `setup`. List Tier 0 commands that work with just an API key. |\n| Service account lacks GSC access | Report error. Instruct: add `client_email` to GSC > Settings > Users > Add. |\n| CrUX data unavailable (404) | Report insufficient Chrome traffic. Suggest PSI lab data as fallback. |\n| GA4 property not found | Report error. Show how to find property ID in GA4 Admin > Property Details. |\n| Indexing API quota exceeded | Report 200/day limit. Suggest prioritizing most important URLs. |\n| Rate limit (429) | Wait and retry with exponential backoff. 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