{"id":"f75fd8f7-0a1a-4f62-90a8-a2a8e182a52c","shortId":"uDcrTr","kind":"skill","title":"landing-page-review","tagline":"CRO review of a landing page with specific conversion recommendations","description":"# Landing Page Review\n\nAnalyze a landing page for conversion optimization — messaging, layout, trust signals, and CTA effectiveness.\n\n## Usage\n\n`/landing-page-review example.com/pricing` — review the given page\n\n## Steps\n\n### 1. Fetch and analyze the page\nUse WebFetch to load the URL. Extract:\n- Headline and subheadline text\n- CTA buttons (text, placement, count)\n- Value proposition clarity\n- Above-the-fold content\n- Page structure (sections, flow)\n\n### 2. Evaluate messaging\nScore each element:\n- **Headline clarity** (1-10): Does it immediately communicate what you get?\n- **Value prop specificity** (1-10): Numbers > vague claims\n- **CTA strength** (1-10): Action-oriented, specific, visible\n- **Social proof** (1-10): Testimonials, logos, stats\n- **Urgency/scarcity** (1-10): Reason to act now\n\n### 3. Check trust signals\nLook for:\n- Customer logos or testimonials\n- Security badges / certifications\n- Pricing transparency\n- Contact information\n- Privacy policy / terms links\n- Case studies or results\n\n### 4. Analyze form/CTA friction\nIf there's a form:\n- Number of fields (fewer = higher conversion)\n- Field labels and placeholder text\n- Submit button text (specific > generic)\n- Error handling\n- Privacy reassurance near form\n\n### 5. Mobile assessment\nCheck:\n- Mobile viewport optimization\n- Touch target sizes\n- Content readability on small screens\n- CTA visibility without scrolling\n\n### 6. Competitive comparison\nWebSearch for 2-3 competitors and briefly compare:\n- How do their landing pages differ?\n- What trust signals do they use?\n- How is their CTA different?\n\n### 7. Report\n\n```\nLanding Page Review: [URL]\nConversion Score: X/100\n\nMessaging: X/30\n- Headline: [score] — [specific feedback]\n- Value prop: [score] — [specific feedback]\n- CTA: [score] — [specific feedback]\n\nTrust: X/30\n- Social proof: [score]\n- Credibility signals: [score]\n- Transparency: [score]\n\nUX: X/20\n- Form friction: [score]\n- Mobile: [score]\n- Load speed: [score]\n\nDifferentiation: X/20\n- vs [Competitor 1]: [comparison]\n- vs [Competitor 2]: [comparison]\n\nTop 5 Changes (in priority order):\n1. [Specific change with expected impact]\n2. ...\n3. ...\n4. ...\n5. ...\n```","tags":["landing","page","review","claude","code","marketing","skills","cognyai","agent-skills","ai-agents","claude-code","claude-skills"],"capabilities":["skill","source-cognyai","skill-landing-page-review","topic-agent-skills","topic-ai-agents","topic-claude-code","topic-claude-skills","topic-cluade-mcp","topic-cursor","topic-geo","topic-growth-hacking","topic-llm","topic-marketing","topic-mcp","topic-seo"],"categories":["claude-code-marketing-skills"],"synonyms":[],"warnings":[],"endpointUrl":"https://skills.sh/cognyai/claude-code-marketing-skills/landing-page-review","protocol":"skill","transport":"skills-sh","auth":{"type":"none","details":{"cli":"npx skills add cognyai/claude-code-marketing-skills","source_repo":"https://github.com/cognyai/claude-code-marketing-skills","install_from":"skills.sh"}},"qualityScore":"0.471","qualityRationale":"deterministic score 0.47 from registry signals: · indexed on github topic:agent-skills · 42 github stars · SKILL.md body (2,157 chars)","verified":false,"liveness":"unknown","lastLivenessCheck":null,"agentReviews":{"count":0,"score_avg":null,"cost_usd_avg":null,"success_rate":null,"latency_p50_ms":null,"narrative_summary":null,"summary_updated_at":null},"enrichmentModel":"deterministic:skill-github:v1","enrichmentVersion":1,"enrichedAt":"2026-05-01T06:56:26.779Z","embedding":null,"createdAt":"2026-04-18T22:23:36.729Z","updatedAt":"2026-05-01T06:56:26.779Z","lastSeenAt":"2026-05-01T06:56:26.779Z","tsv":"'-10':85,97,104,113,119 '-3':205 '/landing-page-review':33 '/pricing':36 '1':42,84,96,103,112,118,275,287 '2':76,204,279,293 '3':124,294 '4':149,295 '5':180,282,296 '6':199 '7':227 'above-the-fold':67 'act':122 'action':106 'action-ori':105 'analyz':18,45,150 'assess':182 'badg':135 'briefli':208 'button':60,170 'case':145 'certif':136 'chang':283,289 'check':125,183 'claim':100 'clariti':66,83 'communic':89 'compar':209 'comparison':201,276,280 'competit':200 'competitor':206,274,278 'contact':139 'content':71,190 'convers':13,23,163,233 'count':63 'credibl':256 'cro':5 'cta':30,59,101,195,225,247 'custom':130 'differ':215,226 'differenti':271 'effect':31 'element':81 'error':174 'evalu':77 'example.com':35 'example.com/pricing':34 'expect':291 'extract':54 'feedback':241,246,250 'fetch':43 'fewer':161 'field':160,164 'flow':75 'fold':70 'form':157,179,263 'form/cta':151 'friction':152,264 'generic':173 'get':92 'given':39 'handl':175 'headlin':55,82,238 'higher':162 'immedi':88 'impact':292 'inform':140 'label':165 'land':2,9,15,20,213,229 'landing-page-review':1 'layout':26 'link':144 'load':51,268 'logo':115,131 'look':128 'messag':25,78,236 'mobil':181,184,266 'near':178 'number':98,158 'optim':24,186 'order':286 'orient':107 'page':3,10,16,21,40,47,72,214,230 'placehold':167 'placement':62 'polici':142 'price':137 'prioriti':285 'privaci':141,176 'proof':111,254 'prop':94,243 'proposit':65 'readabl':191 'reason':120 'reassur':177 'recommend':14 'report':228 'result':148 'review':4,6,17,37,231 'score':79,234,239,244,248,255,258,260,265,267,270 'screen':194 'scroll':198 'section':74 'secur':134 'signal':28,127,218,257 'size':189 'skill' 'skill-landing-page-review' 'small':193 'social':110,253 'source-cognyai' 'specif':12,95,108,172,240,245,249,288 'speed':269 'stat':116 'step':41 'strength':102 'structur':73 'studi':146 'subheadlin':57 'submit':169 'target':188 'term':143 'testimoni':114,133 'text':58,61,168,171 'top':281 'topic-agent-skills' 'topic-ai-agents' 'topic-claude-code' 'topic-claude-skills' 'topic-cluade-mcp' 'topic-cursor' 'topic-geo' 'topic-growth-hacking' 'topic-llm' 'topic-marketing' 'topic-mcp' 'topic-seo' 'touch':187 'transpar':138,259 'trust':27,126,217,251 'urgency/scarcity':117 'url':53,232 'usag':32 'use':48,221 'ux':261 'vagu':99 'valu':64,93,242 'viewport':185 'visibl':109,196 'vs':273,277 'webfetch':49 'websearch':202 'without':197 'x/100':235 'x/20':262,272 'x/30':237,252","prices":[{"id":"9611d1c5-b754-4c6b-85b8-d0376bf6e3d1","listingId":"f75fd8f7-0a1a-4f62-90a8-a2a8e182a52c","amountUsd":"0","unit":"free","nativeCurrency":null,"nativeAmount":null,"chain":null,"payTo":null,"paymentMethod":"skill-free","isPrimary":true,"details":{"org":"cognyai","category":"claude-code-marketing-skills","install_from":"skills.sh"},"createdAt":"2026-04-18T22:23:36.729Z"}],"sources":[{"listingId":"f75fd8f7-0a1a-4f62-90a8-a2a8e182a52c","source":"github","sourceId":"cognyai/claude-code-marketing-skills/landing-page-review","sourceUrl":"https://github.com/cognyai/claude-code-marketing-skills/tree/main/skills/landing-page-review","isPrimary":false,"firstSeenAt":"2026-04-18T22:23:36.729Z","lastSeenAt":"2026-05-01T06:56:26.779Z"}],"details":{"listingId":"f75fd8f7-0a1a-4f62-90a8-a2a8e182a52c","quickStartSnippet":null,"exampleRequest":null,"exampleResponse":null,"schema":null,"openapiUrl":null,"agentsTxtUrl":null,"citations":[],"useCases":[],"bestFor":[],"notFor":[],"kindDetails":{"org":"cognyai","slug":"landing-page-review","github":{"repo":"cognyai/claude-code-marketing-skills","stars":42,"topics":["agent-skills","ai-agents","claude-code","claude-skills","cluade-mcp","cursor","geo","growth-hacking","llm","marketing","mcp","seo","vibe","windsurf"],"license":null,"html_url":"https://github.com/cognyai/claude-code-marketing-skills","pushed_at":"2026-04-29T13:43:50Z","description":"Marketing skills for Claude Code — SEO audits and implementation, ad analysis, ad optimization. Free skills need no account. $9/mo for live Search Console, Bing & LinkedIn data.","skill_md_sha":"1dccc0f9f20c3c4f694dd129778b44782660ac7a","skill_md_path":"skills/landing-page-review/SKILL.md","default_branch":"main","skill_tree_url":"https://github.com/cognyai/claude-code-marketing-skills/tree/main/skills/landing-page-review"},"layout":"multi","source":"github","category":"claude-code-marketing-skills","frontmatter":{"name":"landing-page-review","description":"CRO review of a landing page with specific conversion recommendations"},"skills_sh_url":"https://skills.sh/cognyai/claude-code-marketing-skills/landing-page-review"},"updatedAt":"2026-05-01T06:56:26.779Z"}}