{"id":"c64808e0-06c0-4896-959e-871991ed5174","shortId":"hbevMv","kind":"skill","title":"03-danh-gia-hieu-suat","tagline":"Danh gia hieu suat marketing — audit performance ads va organic, chan doan root cause, de xuat toi uu voi action plan 48h va checklist hang tuan.","description":"# Danh Gia Hieu Suat\n\n---\n\n## Thu thap thong tin\n\nHoi user toi da 4 cau truoc khi bat dau:\n\n1. **Kenh nao can audit?** Meta Ads / TikTok Ads / Google Ads / Organic TikTok / Facebook / Email / Tat ca?\n2. **So lieu hien tai?** Cung cap data: Spend, Impressions, Click, CTR, CPMess/CPL, So mess/lead, ROAS, thoi gian chay.\n3. **Van de dang gap?** CPMess tang / ROAS giam / Lead chat luong kem / Khong co don / Creative khong hieu qua?\n4. **Muc tieu la gi?** KPI muc tieu ban dau la bao nhieu? (CPMess, ROAS, so lead/don/thang)\n\n### Auto-pull data qua MCP (neu co ket noi)\n\n> Neu user da setup MCP server, pull data tu dong thay vi yeu cau paste.\n> Xem huong dan: `skills/references/mcp-ads-integration.md`\n> **Meta Official MCP:** `https://mcp.facebook.com/ads` — setup 5 phut qua `claude.ai/settings/integrations`\n\n| Nen tang | MCP khuyen dung | Data pull |\n|----------|----------------|----------|\n| Meta Ads | **Meta Official MCP** (`mcp.facebook.com/ads`) | 29 tools — xem chi tiet ben duoi |\n| Meta Ads (alt) | Pipeboard (`mcp.pipeboard.co/meta-ads-mcp`) | 29 tools — targeting research manh hon |\n| Google Ads | Google Official MCP | GAQL query — cost, clicks, conversions, impression share |\n| TikTok Ads | TikTok Ads MCP | Campaign/ad group performance reports |\n| Nhieu nen tang | Adspirer ads-mcp | 222 metrics, cross-platform unified |\n\n**Meta Official MCP — Tools dung cho Danh gia hieu suat:**\n\n```\nDIAGNOSTIC (chan doan):\n  ads_insights_anomaly_signal             ← Tim KPI bat thuong vs baseline → feed vao 5 Whys\n  ads_insights_performance_trend          ← Xu huong 7/14/30 ngay → phat hien suy giam\n\nBENCHMARK (so sanh):\n  ads_insights_industry_benchmark         ← CPM, CTR, CPC cua ban vs trung binh nganh\n  ads_insights_auction_ranking_benchmarks ← Quality ranking, engagement rate ranking vs doi thu\n  ads_insights_advertiser_context         ← Boi canh nganh va khu vuc\n\nOPTIMIZATION:\n  ads_get_opportunity_score               ← Meta goi y co hoi toi uu → action plan\n  ads_get_dataset_quality                 ← Chat luong tracking (pixel + CAPI)\n```\n\n**Quy trinh danh gia nhanh voi MCP:**\n```\n1. ads_insights_performance_trend → Co dang giam khong?\n2. ads_insights_anomaly_signal → KPI nao bat thuong?\n3. ads_insights_industry_benchmark → So voi nganh the nao?\n4. ads_get_opportunity_score → Meta goi y gi?\n→ Dien vao Benchmark Table + chay Diagnostic Tree\n```\n\n---\n\n## Phan 0 — Ads Health Score (0-100)\n\n> **Audit day du:** Dung `21-audit-ads-performance` khi can chay full 84 checkpoints cho Meta/TikTok/Google/Zalo.\n> Phan nay la quick-check — danh gia nhanh truoc khi di sau vao diagnostic.\n\n### Cong thuc tinh Health Score\n\n```\nHealth Score = Σ(Check_pass × W_severity × W_category) / Σ(Check_total × W_severity × W_category) × 100\n```\n\n**He so muc do (W_severity):**\n\n| Muc do | He so | Vi du checkpoints |\n|--------|-------|------------------|\n| Critical | 5× | Pixel khong fire, CAPI chua setup, CPA > 3× target |\n| High | 3× | Creative similarity > 60%, budget duoi 5× CPA/ngay |\n| Medium | 1.5× | Chua co retarget audience, headline qua 40 char |\n| Low | 0.5× | Ten chien dich khong theo naming convention |\n\n### Bang diem va hanh dong\n\n| Diem | Grade | Nhan xet | Hanh dong |\n|------|-------|---------|-----------|\n| 90–100 | **A** ✅ | Xuat sac | Giu nguyen, tap trung scale |\n| 75–89 | **B** 🟢 | Tot | Fix Medium issues, tang budget nhe |\n| 60–74 | **C** 🟡 | Trung binh | Fix High issues truoc khi scale |\n| 40–59 | **D** 🔴 | Kem | Fix Critical + High truoc toan bo |\n| < 40 | **F** ⛔ | Nguy hiem | Pause, audit toan dien, rebuild |\n\n### 10 Quality Gates — Bat buoc kiem tra truoc moi de xuat\n\n> **Reference:** `skills/references/quality-gates-vn.md` — 10 hard rules KHONG bao gio vi pham.\n\n| Gate | Quy tac | Nguong vi pham | Hanh dong bat buoc |\n|------|---------|---------------|-------------------|\n| **G1** 3× Kill Rule | CPA > 3× CPA muc tieu | > 3× | Pause ad set NGAY |\n| **G2** Budget Sufficiency | Ngan sach < 5× CPA/ad set/ngay | < 5× | Gop ad set, tang budget |\n| **G3** Learning Phase | Ad set dang \"Learning\" | Dang hoc | KHONG chinh sua bat ky thu gi |\n| **G4** Pixel Integrity | EMQ < 6.0, duplicate event | < 6.0 | Fix tracking TRUOC khi chay |\n| **G5** Creative Diversity | Similarity Score > 60% | > 60% | Lam creative moi thuc su khac biet |\n| **G6** Compliance | Nganh dac biet chua kiem tra | Chua check | Review policy truoc launch |\n| **G7** TikTok Sound | Video TikTok khong co am thanh | Khong audio | Them nhac/voiceover |\n| **G8** Scale Speed | Tang ngan sach > 20%/72h | > 20% | Giam toc do tang, toi da 20%/lan |\n| **G9** Min Data | < 1,000 impression (Meta) | < 1K impr | Doi du data moi ket luan |\n| **G10** LTV:CAC | LTV:CAC < 3:1 | < 3:1 | Khong nen scale, kiem tra churn |\n\n> ⚠️ **Vi pham bat ky gate nao = CRITICAL** — phai fix truoc toan bo de xuat toi uu.\n\n---\n\n## Phan 1 — Diagnostic Decision Tree\n\n### Cay chan doan: Tu trieu chung den nguyen nhan\n\n```\n[CPMess CAO]\n  |-- CTR thap (<1%)?\n  |     |-- Hook yeu → Viet lai 3s dau\n  |     |-- Targeting sai → Thu hep/mo rong audience\n  |     |-- Creative cu (>7 ngay) → Lam creative moi\n  |\n  |-- CTR binh thuong (1–3%) nhung CPMess van cao?\n  |     |-- CPM tang (mua cao diem) → Giam budget, doi gio chay\n  |     |-- Audience qua nho → Mo rong audience, test LAL moi\n  |     |-- Bid cao → Chuyen sang lowest cost\n  |\n  |-- CTR cao (>3%) nhung CPMess van cao?\n        |-- Landing page/inbox khong chuyen doi → Fix landing page\n        |-- CTA khong ro → Viet lai CTA cu the hon\n```\n\n```\n[ROAS THAP (<2x)]\n  |-- CPMess tot nhung it don?\n  |     |-- Funnel bi leak → Kiem tra tung buoc: Mess→Lead→Booking→Customer\n  |     |-- Sales cham → Cai thien response time, script chot\n  |     |-- San pham/gia khong phu hop → Review offer\n  |\n  |-- CPMess cao + it don?\n  |     |-- Quay lai cay [CPMess CAO] tren\n  |\n  |-- Nhieu don nhung AOV thap?\n        |-- Cross-sell/Upsell yeu → Them combo, goi lon hon\n        |-- Khach mua hang re → Dieu chinh targeting, loai deal hunter\n```\n\n```\n[LEAD CHAT LUONG KEM]\n  |-- Nhieu mess nhung it lead qualified?\n  |     |-- Targeting qua broad → Thu hep, dung LAL tu khach tot\n  |     |-- Content hut sai nguoi → Dieu chinh hook + CTA\n  |     |-- Gia tri chua ro → Tang giao duc truoc khi CTA\n  |\n  |-- Lead qualified nhung khong booking?\n  |     |-- Follow-up cham (>2h) → Response trong 15 phut\n  |     |-- Script chot yeu → Viet lai script, training sales\n  |     |-- Gia qua cao → Bundle, tra gop, trial\n  |\n  |-- Booking nhung khong show?\n        |-- Khong co nhac hen → Tu dong nhac truoc 24h + 2h\n        |-- Khach chua du trust → Tang nurture truoc booking\n        |-- Qua nhieu lua chon → Don gian hoa booking flow\n```\n\n```\n[CREATIVE KHONG HIEU QUA]\n  |-- Video view thap?\n  |     |-- Hook 3s khong du manh → Test 5 hook khac nhau\n  |     |-- Thumbnail khong hap dan → A/B test thumbnail\n  |     |-- Audio/nhac sai mood → Doi nhac trending\n  |\n  |-- View tot nhung engagement thap?\n  |     |-- Noi dung khong cho gia tri → Tang tips, how-to\n  |     |-- Khong co CTA trong video → Them CTA bang loi + text\n  |\n  |-- Engagement tot nhung khong chuyen doi?\n        |-- CTA khong ro → \"Nhan tin ngay\" cu the hon\n        |-- Qua nhieu CTA → 1 video = 1 CTA duy nhat\n        |-- Chua du trust → Bo sung testimonial/review\n```\n\n---\n\n## Phan 2 — Vietnam Benchmark Table 2025–2026\n\n> Nguon: `references/benchmarks-vietnam.md` — cap nhat Q1/2025.\n\n### Paid Ads\n\n| Chi so | Kem | Trung binh | Tot | Xuat sac | Data cua ban |\n|--------|-----|------------|-----|----------|-------------|\n| **Meta — CPMess** | >40K | 25–40K | 18–25K | <18K | [so] |\n| **Meta — CPC** | >8K | 4–8K | 2–4K | <2K | [so] |\n| **Meta — CPM** | >120K | 60–120K | 30–60K | <30K | [so] |\n| **Meta — CTR** | <0.8% | 0.8–1.5% | 1.5–3% | >3% | [so]% |\n| **Meta — CPL** | >150K | 85–150K | 50–85K | <50K | [so] |\n| **TikTok — CPMess** | >45K | 28–45K | 20–28K | <20K | [so] |\n| **TikTok — CPV (6s)** | >200d | 100–200d | 50–100d | <50d | [so] |\n| **TikTok — CTR** | <0.5% | 0.5–1.2% | 1.2–2.5% | >2.5% | [so]% |\n| **TikTok — VCR** | <15% | 15–30% | 30–50% | >50% | [so]% |\n| **Google — CPC** | >15K | 7–15K | 3–7K | <3K | [so] |\n| **Google — CTR** | <1.5% | 1.5–3% | 3–6% | >6% | [so]% |\n| **Google — Conv rate** | <2% | 2–5% | 5–10% | >10% | [so]% |\n\n### Funnel Conversion\n\n| Buoc | Trung binh | Tot | Data cua ban | Gap |\n|------|-----------|-----|-------------|-----|\n| Impression → Click | 1–2% | 3%+ | [so]% | |\n| Click → Mess/Lead | 15–25% | 30%+ | [so]% | |\n| Mess → Lead qualified | 50–60% | 70%+ | [so]% | |\n| Lead → Booking | 50–60% | 70%+ | [so]% | |\n| Booking → Customer | 30–40% | 50%+ | [so]% | |\n| Customer → Re-purchase (90 ngay) | 15–25% | 35%+ | [so]% | |\n\n### Organic Content\n\n| Chi so | Kem | Trung binh | Tot | Data cua ban |\n|--------|-----|------------|-----|-------------|\n| **TikTok — View/video** (1K followers) | <500 | 500–2K | 2K–10K | [so] |\n| **TikTok — Engagement rate** | <2% | 2–5% | 5–10% | [so]% |\n| **TikTok — Save rate** | <0.5% | 0.5–2% | 2–5% | [so]% |\n| **FB — Reach/post** (10K like) | <300 | 300–800 | 800–2K | [so] |\n| **FB — Engagement rate** | <1% | 1–3% | 3–6% | [so]% |\n| **Zalo OA — Read rate** | <30% | 40–60% | 60–80% | [so]% |\n| **Email — Open rate** | <12% | 15–25% | 25–35% | [so]% |\n| **Email — Click rate** | <1% | 1–3% | 3–5% | [so]% |\n\n### Benchmark theo nganh\n\n| Nganh | CPMess | Lead->Booking | Booking->Customer | AOV | Re-purchase |\n|-------|--------|---------------|-------------------|-----|-------------|\n| Beauty & Spa | 20–35K | 55–65% | 60–75% | 300K–1.5M | 20–35% (60 ngay) |\n| F&B | 15–25K | -- | 40–55% (Lead→Order) | 80K–250K | 25–40% (30 ngay) |\n| Education | 80–200K (CPL) | -- | 5–15% (Lead→Enroll) | 2M–10M | -- |\n| E-commerce (Thoi trang) | 3–8K (CPC) | -- | 1–3% (Conv rate) | 250K–800K | -- |\n| BDS | 150–500K (CPL) | 10–20% (Lead→Meeting) | 5–15% (Meeting→Deal) | 500M–5B | -- |\n\n---\n\n## Phan 3 — Root Cause Analysis (5 Whys)\n\n### Framework phan tich\n\nKhi gap van de, hoi \"Tai sao?\" 5 lan de tim nguyen nhan goc:\n\n**Vi du: CPMess tang tu 25K len 45K**\n\n| Lan | Tai sao? | Tra loi |\n|-----|---------|---------|\n| 1 | Tai sao CPMess tang? | Vi CTR giam tu 2.5% xuong 1.1% |\n| 2 | Tai sao CTR giam? | Vi creative da chay 12 ngay, audience da thay qua nhieu lan |\n| 3 | Tai sao creative chay qua lau? | Vi team khong co lich lam creative moi |\n| 4 | Tai sao khong co lich? | Vi khong co quy trinh review creative dinh ky |\n| 5 | Tai sao khong co quy trinh? | Vi chua setup SOP creative rotation |\n\n**Nguyen nhan goc:** Thieu SOP creative rotation\n**Giai phap:** Lap lich lam 3–5 creative moi/tuan, review performance moi 3–5 ngay\n\n### Template 5 Whys\n\n| Lan | Tai sao? | Tra loi |\n|-----|---------|---------|\n| 1 | [van de] | [nguyen nhan truc tiep] |\n| 2 | Tai sao [nguyen nhan 1]? | [nguyen nhan sau hon] |\n| 3 | Tai sao [nguyen nhan 2]? | [nguyen nhan sau hon] |\n| 4 | Tai sao [nguyen nhan 3]? | [nguyen nhan sau hon] |\n| 5 | Tai sao [nguyen nhan 4]? | [nguyen nhan goc] |\n\n**Nguyen nhan goc:** [tom tat]\n**Giai phap:** [hanh dong cu the]\n\n---\n\n## Phan 4 — Creative Fatigue Detection\n\n### Tieu chi nhan biet creative met\n\n| Dau hieu | Nguong canh bao | Nguong nguy hiem | Hanh dong |\n|----------|-----------------|------------------|-----------|\n| Frequency | >2.5 | >4 | Doi creative, expand audience |\n| CTR giam | Giam 20% vs 3 ngay dau | Giam 40% | Thay creative moi |\n| CPA tang | Tang 25% vs 3 ngay dau | Tang 50% | Pause creative, test moi |\n| Thoi gian chay | >7 ngay | >14 ngay | Bat buoc thay moi |\n| Engagement giam | Comment/share giam 30% | Giam 50% | Doi goc do noi dung |\n| Negative feedback | >3% | >5% | Tat ngay, review creative |\n\n### Lich rotation creative khuyen nghi\n\n| Loai creative | Thoi gian hieu qua | Khi nao lam moi |\n|---------------|-------------------| --------------|\n| Video ads (cold audience) | 5–10 ngay | Khi frequency > 2.5 hoac CTR giam 20% |\n| Image ads | 7–14 ngay | Khi CTR giam 30% |\n| Carousel | 10–21 ngay | Khi engagement giam 25% |\n| UGC video | 10–14 ngay | Khi CPA tang 30% |\n\n---\n\n## Phan 5 — Audience Saturation Indicators\n\n| Chi so | Binh thuong | Bao dong | Hanh dong |\n|--------|-------------|---------|-----------|\n| Audience overlap (giua cac ad sets) | <20% | >30% | Gop ad sets hoac loai tru |\n| Frequency | <2.5 | >4 | Expand audience, doi creative |\n| Reach vs Audience size | <50% | >70% | Audience qua nho, mo rong |\n| Cost per incremental result | On dinh | Tang 30%+ | Dang bao hoa, can audience moi |\n| New user % (trong click) | >60% | <40% | Dang re-show cho nguoi cu |\n\n### Hanh dong khi audience bao hoa\n\n1. Mo rong Lookalike tu 1% len 3–5%\n2. Test interest moi chua dung\n3. Chay broad targeting voi creative tot\n4. Chuyen ngan sach sang kenh khac\n5. Tang organic content de mo rong funnel\n\n---\n\n## Phan 6 — Trend Analysis\n\n### Week-over-Week (WoW)\n\n| Chi so | Tuan truoc | Tuan nay | Thay doi | Xu huong |\n|--------|-----------|---------|---------|---------|\n| Spend | [so] | [so] | [+/-]% | Tang / Giam / On dinh |\n| CPMess | [so] | [so] | [+/-]% | |\n| So mess | [so] | [so] | [+/-]% | |\n| CTR | [so]% | [so]% | [+/-]% | |\n| ROAS | [so]x | [so]x | [+/-]% | |\n| So don | [so] | [so] | [+/-]% | |\n| AOV | [so] | [so] | [+/-]% | |\n\n### Month-over-Month (MoM)\n\n| Chi so | Thang truoc | Thang nay | Thay doi | Xu huong 3 thang |\n|--------|------------|---------|---------|-----------------|\n| Tong spend | [so] | [so] | [+/-]% | [mo ta] |\n| Tong mess/lead | [so] | [so] | [+/-]% | |\n| CPMess trung binh | [so] | [so] | [+/-]% | |\n| ROAS | [so]x | [so]x | [+/-]% | |\n| Doanh thu tu ads | [so] | [so] | [+/-]% | |\n| LTV:CAC | [so]:1 | [so]:1 | [+/-] | |\n\n### Quy tac doc xu huong\n\n- **3 tuan lien tuc tang/giam** → xu huong that, can hanh dong\n- **1 tuan dot bien** → kiem tra yeu to ben ngoai (mua le, doi thu, algorithm)\n- **On dinh 4+ tuan** → can breakthrough, thu creative/audience moi\n\n---\n\n## Phan 7 — 48h Action Plan\n\n> Ap dung khi phat hien van de can xu ly gap.\n\n### Template action plan\n\n| STT | Thoi gian | Hanh dong | Muc do | Ket qua ky vong | Nguoi TH |\n|-----|----------|-----------|--------|-----------------|----------|\n| 1 | Trong 2h | Pause creative/ad set co CPA > 2x target | **CRITICAL** | Ngung chay mau ngan sach | [ten] |\n| 2 | Trong 4h | Phan tich data chi tiet: creative nao, audience nao, gio nao | **CRITICAL** | Xac dinh nguyen nhan | [ten] |\n| 3 | Trong 8h | Duplicate winning ad set, test creative moi | **HIGH** | Co creative thay the | [ten] |\n| 4 | Trong 12h | Dieu chinh audience: loai tru overlap, test LAL moi | **HIGH** | Giam frequency | [ten] |\n| 5 | Trong 24h | A/B test 3 hook moi cho creative | **HIGH** | Tim hook tot hon | [ten] |\n| 6 | Trong 24h | Kiem tra landing page/inbox flow | **MEDIUM** | Fix leak trong funnel | [ten] |\n| 7 | Trong 36h | Review ket qua thay doi, so sanh | **MEDIUM** | Co data de quyet dinh tiep | [ten] |\n| 8 | Trong 48h | Bao cao va de xuat ke hoach tuan tiep | **MEDIUM** | Ke hoach cu the | [ten] |\n\n---\n\n## Phan 8 — Weekly Optimization Checklist\n\n### Thu 2 — Review tuan truoc\n\n- [ ] So sanh KPI tuan nay vs tuan truoc (WoW)\n- [ ] Xac dinh top 3 creative tot nhat (CTR, CPMess, ROAS)\n- [ ] Xac dinh bottom 3 creative can tat hoac sua\n- [ ] Check frequency moi ad set — co vuot 2.5 khong?\n- [ ] Check audience overlap — co vuot 20% khong?\n\n### Thu 3 — Creative & Content\n\n- [ ] Lam 3–5 creative moi dua tren winning elements\n- [ ] Test hook moi cho video ads\n- [ ] Kiem tra UGC pipeline — co content moi khong?\n- [ ] Review content organic — bai nao co ER cao?\n\n### Thu 4 — Ads Optimization\n\n- [ ] Toi uu bid/budget cho ad set tot\n- [ ] Pause ad set co CPA > 2x target\n- [ ] Test audience moi (LAL, interest, broad)\n- [ ] Kiem tra landing page load speed + conv rate\n\n### Thu 5 — Funnel & Sales\n\n- [ ] Kiem tra Mess→Lead conversion rate\n- [ ] Kiem tra Lead→Booking conversion rate\n- [ ] Review response time inbox (target <15 phut)\n- [ ] Review script chot — can update khong?\n\n### Thu 6 — Report & Plan\n\n- [ ] Tong hop data tuan (bang WoW)\n- [ ] Xac dinh 3 hanh dong uu tien tuan sau\n- [ ] Cap nhat lich noi dung tuan sau\n- [ ] Bao cao cho stakeholder\n\n---\n\n## Phan 9 — Tom tat danh gia\n\n### Bang tong ket\n\n| Hang muc | Trang thai | Chi tiet | Hanh dong |\n|----------|-----------|---------|-----------|\n| **Paid Ads** | [Xanh/Vang/Do] | [tom tat] | [hanh dong] |\n| **Organic Content** | [Xanh/Vang/Do] | [tom tat] | [hanh dong] |\n| **Funnel Conversion** | [Xanh/Vang/Do] | [tom tat] | [hanh dong] |\n| **Creative Health** | [Xanh/Vang/Do] | [tom tat] | [hanh dong] |\n| **Audience Health** | [Xanh/Vang/Do] | [tom tat] | [hanh dong] |\n| **ROAS/ROI** | [Xanh/Vang/Do] | [tom tat] | [hanh dong] |\n\n**Trang thai:**\n- **Xanh:** On track, dat hoac vuot KPI\n- **Vang:** Can theo doi, lech 10–25% vs target\n- **Do:** Can xu ly gap, lech >25% vs target hoac xu huong xau 2+ tuan\n\n### Top 3 uu tien\n\n| STT | Uu tien | Ly do | Deadline | Ket qua ky vong |\n|-----|---------|-------|----------|-----------------|\n| 1 | [hanh dong] | [ly do] | [ngay] | [ket qua] |\n| 2 | [hanh dong] | [ly do] | [ngay] | [ket qua] |\n| 3 | [hanh dong] | [ly do] | [ngay] | [ket qua] |\n\n---\n\n## Cross-reference\n\n| Khi can | Goi skill |\n|---------|-----------|\n| Audit day du voi Health Score 0-100 (84 checkpoints) | `21-audit-ads-performance` |\n| Bao cao marketing hang thang day du | `07-bao-cao-marketing` |\n| Tinh lai ngan sach va KPI tu doanh thu | `10-tinh-kpi-nguoc` |\n| Viet lai copy quang cao theo 6 frameworks | `05-copy-quang-cao` |\n| Viet lai script video | `04-script-video` |\n| Len ke hoach lai toan bo | `00-ke-hoach-mkt` |\n| Review doi thu (neu nghi doi thu chay deal) | `08-nghien-cuu-doi-thu` |\n| Tra cuu 10 Quality Gates va 6 copy frameworks | `references/quality-gates-vn`, `references/copy-frameworks-vn` |\n\n---\n\n## Checklist chat luong\n\nTruoc khi giao danh gia, kiem tra:\n\n- [ ] 10 Quality Gates da kiem tra — bat ky vi pham = CRITICAL, fix truoc toan bo de xuat\n- [ ] Health Score da uoc tinh (neu co du data) — neu < 60 thi focus fix truoc khi toi uu\n- [ ] Data cua user da dien day du vao bang benchmark\n- [ ] Diagnostic decision tree da chay — xac dinh dung nhanh nguyen nhan\n- [ ] 5 Whys da thuc hien — tim duoc nguyen nhan goc, khong dung o trieu chung\n- [ ] So sanh voi benchmark Vietnam 2025–2026 — co cot \"Data cua ban\" va \"Gap\"\n- [ ] Creative fatigue da kiem tra — frequency, CTR, thoi gian chay\n- [ ] Audience saturation da kiem tra — overlap, reach vs size\n- [ ] Trend analysis co WoW va MoM — khong chi nhin 1 ngay\n- [ ] 48h action plan cu the — co thoi gian, nguoi chiu TN, ket qua ky vong\n- [ ] Tong ket co trang thai mau (Xanh/Vang/Do) de nhau\n- [ ] Top 3 uu tien ro rang voi deadline\n- [ ] Tat ca so lieu co the verify — khong co so lieu \"uoc tinh\" khong co co so\n- [ ] De xuat kha thi voi nguon luc hien tai cua user","tags":["danh","gia","hieu","suat","business","skills","minhnv0807","agent-skills","ai-agents","ai-avatar","anthropic","chatgpt"],"capabilities":["skill","source-minhnv0807","skill-03-danh-gia-hieu-suat","topic-agent-skills","topic-ai-agents","topic-ai-avatar","topic-anthropic","topic-chatgpt","topic-claude-code","topic-claude-plugin","topic-content-marketing","topic-copilot","topic-cursor","topic-dropshipping","topic-gemini"],"categories":["ai-business-skills"],"synonyms":[],"warnings":[],"endpointUrl":"https://skills.sh/minhnv0807/ai-business-skills/03-danh-gia-hieu-suat","protocol":"skill","transport":"skills-sh","auth":{"type":"none","details":{"cli":"npx skills add minhnv0807/ai-business-skills","source_repo":"https://github.com/minhnv0807/ai-business-skills","install_from":"skills.sh"}},"qualityScore":"0.620","qualityRationale":"deterministic score 0.62 from registry signals: · indexed on github topic:agent-skills · 341 github stars · SKILL.md body (18,758 chars)","verified":false,"liveness":"unknown","lastLivenessCheck":null,"agentReviews":{"count":0,"score_avg":null,"cost_usd_avg":null,"success_rate":null,"latency_p50_ms":null,"narrative_summary":null,"summary_updated_at":null},"enrichmentModel":"deterministic:skill-github:v1","enrichmentVersion":1,"enrichedAt":"2026-05-11T06:54:36.351Z","embedding":null,"createdAt":"2026-05-11T06:54:36.351Z","updatedAt":"2026-05-11T06:54:36.351Z","lastSeenAt":"2026-05-11T06:54:36.351Z","tsv":"'-100':393,2533 '/72h':697 '/ads':158,180 '/lan':706 '/meta-ads-mcp':194 '/settings/integrations':165 '/upsell':901 '0':388,392,2532 '0.5':492,1193,1194,1321,1322 '0.8':1156,1157 '00':2594 '000':711 '03':1 '04':2584 '05':2575 '07':2548 '08':2608 '1':51,343,710,728,730,754,771,794,1090,1092,1249,1340,1341,1368,1369,1434,1491,1593,1605,1869,1874,2000,2002,2019,2075,2495,2748 '1.1':1502 '1.2':1195,1196 '1.5':482,1158,1159,1220,1221,1396 '10':561,574,1234,1235,1316,1444,1756,1775,1784,2462,2562,2616,2635 '100':447,512,1185 '100d':1188 '10k':1307,1329 '10m':1425 '12':1359,1512 '120k':1147,1149 '12h':2130 '14':1710,1768,1785 '15':968,1202,1203,1255,1284,1360,1404,1421,1449,2352 '150':1441 '150k':1165,1167 '15k':1211,1213 '18':1132 '18k':1134 '1k':714,1301 '2':68,352,1103,1141,1230,1231,1250,1312,1313,1323,1324,1503,1600,1615,1878,2092,2216,2479,2503 '2.5':1197,1198,1500,1672,1760,1819,2255 '20':696,698,705,1177,1389,1398,1445,1681,1764,1810,2262 '200d':1184,1186 '200k':1418 '2025':1107,2711 '2026':1108,2712 '20k':1179 '21':398,1776,2536 '222':229 '24h':997,2146,2162 '25':1130,1256,1285,1361,1362,1412,1694,1781,2463,2472 '250k':1411,1438 '25k':1133,1405,1483 '28':1175 '28k':1178 '29':181,195 '2h':965,998,2077 '2k':1143,1305,1306,1335 '2m':1424 '2x':851,2083,2315 '3':87,361,470,473,593,597,601,727,729,795,827,1160,1161,1214,1222,1223,1251,1342,1343,1370,1371,1431,1435,1455,1520,1575,1582,1610,1625,1683,1696,1730,1876,1884,1969,2008,2112,2149,2232,2242,2265,2269,2372,2482,2511,2775 '30':1150,1204,1205,1257,1274,1350,1414,1720,1773,1790,1811,1843 '300':1331,1332 '300k':1395 '30k':1152 '35':1286,1363,1399 '35k':1390 '36h':2176 '3k':1216 '3s':776,1024 '4':45,107,371,1139,1535,1620,1635,1651,1673,1820,1891,2036,2128,2300 '40':489,542,552,1275,1351,1406,1413,1687,1855 '40k':1129,1131 '45k':1174,1176,1485 '48h':28,2045,2194,2750 '4h':2094 '4k':1142 '5':160,260,462,479,611,614,1029,1232,1233,1314,1315,1325,1372,1420,1448,1459,1471,1550,1576,1583,1586,1630,1731,1755,1792,1877,1898,2144,2270,2332,2691 '50':1168,1187,1206,1207,1262,1268,1276,1700,1722,1829 '500':1303,1304 '500k':1442 '500m':1452 '50d':1189 '50k':1170 '55':1391,1407 '59':543 '5b':1453 '6':1224,1225,1344,1907,2160,2361,2573,2620 '6.0':640,643 '60':476,531,654,655,1148,1263,1269,1352,1353,1393,1400,1854,2662 '60k':1151 '65':1392 '6s':1183 '7':786,1212,1708,1767,2044,2174 '7/14/30':268 '70':1264,1270,1830 '74':532 '75':521,1394 '7k':1215 '8':2192,2211 '80':1354,1417 '800':1333,1334 '800k':1439 '80k':1410 '84':407,2534 '85':1166 '85k':1169 '89':522 '8h':2114 '8k':1138,1140,1432 '9':2391 '90':511,1282 'a/b':1037,2147 'action':26,325,2046,2060,2751 'ad':14,57,59,61,174,189,202,214,216,227,248,262,277,290,303,314,327,344,353,362,372,389,401,603,616,623,1115,1752,1766,1808,1813,1994,2117,2251,2282,2301,2307,2311,2408,2539 'ads-mcp':226 'adspir':225 'advertis':305 'algorithm':2033 'alt':190 'analysi':1458,1909,2740 'anomali':250,355 'aov':896,1383,1951 'ap':2048 'auction':292 'audienc':486,783,810,815,1514,1677,1754,1793,1804,1822,1827,1831,1848,1866,2102,2133,2258,2318,2435,2730 'audio':687 'audio/nhac':1040 'audit':12,55,394,400,557,2526,2538 'audit-ads-perform':399,2537 'auto':125 'auto-pul':124 'b':523,1403 'bai':2294 'ban':115,285,1126,1245,1298,2717 'bang':500,1069,2368,2396,2678 'bao':118,578,1665,1800,1845,1867,2195,2386,2541,2550 'bao-cao-market':2549 'baselin':257 'bat':49,254,359,564,590,632,739,1712,2641 'bds':1440 'beauti':1387 'ben':186,2027 'benchmark':274,280,294,365,382,1105,1374,2679,2709 'bi':858 'bid':819 'bid/budget':2305 'bien':2022 'biet':662,667,1658 'binh':288,535,792,1120,1241,1294,1798,1983 'bo':551,748,1099,2593,2649 'boi':307 'book':866,960,985,1006,1014,1267,1272,1380,1381,2344 'bottom':2241 'breakthrough':2039 'broad':930,1886,2322 'budget':477,529,607,619,806 'bundl':981 'buoc':565,591,863,1239,1713 'c':533 'ca':67,2783 'cac':724,726,1807,1998 'cai':870 'campaign/ad':218 'canh':308,1664 'cao':768,799,803,820,826,831,884,891,980,2196,2298,2387,2542,2551,2571,2579 'cap':74,1111,2379 'capi':335,466 'carousel':1774 'categori':439,446 'cau':46,147 'caus':20,1457 'cay':758,889 'cham':869,964 'chan':17,246,759 'char':490 'chat':97,331,919,2626 'chay':86,384,405,648,809,1511,1524,1707,1885,2087,2606,2684,2729 'check':416,434,441,672,2248,2257 'checklist':30,2214,2625 'checkpoint':408,460,2535 'chi':184,1116,1290,1656,1796,1915,1959,2098,2403,2746 'chien':494 'chinh':630,913,943,2132 'chiu':2759 'cho':240,409,1054,1860,2152,2280,2306,2388 'chon':1010 'chot':875,971,2356 'chua':467,483,668,671,948,1000,1096,1558,1882 'chung':763,2705 'churn':736 'chuyen':821,835,1076,1892 'claude.ai':164 'claude.ai/settings/integrations':163 'click':78,209,1248,1253,1366,1853 'co':101,131,321,348,484,683,990,1063,1530,1539,1543,1554,2081,2123,2185,2253,2260,2287,2296,2313,2658,2713,2741,2755,2767,2786,2790,2796,2797 'cold':1753 'combo':904 'comment/share':1718 'commerc':1428 'complianc':664 'cong':426 'content':938,1289,1901,2267,2288,2292,2415 'context':306 'conv':1228,1436,2329 'convent':499 'convers':210,1238,2339,2345,2422 'copi':2569,2577,2621 'copy-quang-cao':2576 'cost':208,824,1836 'cot':2714 'cpa':469,596,598,1691,1788,2082,2314 'cpa/ad':612 'cpa/ngay':480 'cpc':283,1137,1210,1433 'cpl':1164,1419,1443 'cpm':281,800,1146 'cpmess':92,120,767,797,829,852,883,890,1128,1173,1378,1480,1494,1932,1981,2237 'cpmess/cpl':80 'cpv':1182 'creativ':103,474,650,657,784,789,1016,1509,1523,1533,1547,1561,1568,1577,1652,1659,1675,1689,1702,1735,1738,1742,1824,1889,2100,2120,2124,2153,2233,2243,2266,2271,2428,2720 'creative/ad':2079 'creative/audience':2041 'critic':461,547,743,2085,2106,2645 'cross':232,899,2520 'cross-platform':231 'cross-refer':2519 'cross-sel':898 'cta':840,845,945,955,1064,1068,1078,1089,1093 'ctr':79,282,769,791,825,1155,1192,1219,1497,1506,1678,1762,1771,1939,2236,2726 'cu':785,846,1084,1648,1862,2207,2753 'cua':284,1125,1244,1297,2671,2716,2808 'cung':73 'custom':867,1273,1278,1382 'cuu':2611,2615 'd':544 'da':44,136,704,1510,1515,2638,2654,2673,2683,2693,2722,2732 'dac':666 'dan':151,1036 'dang':90,349,625,627,1844,1856 'danh':3,7,33,241,338,417,2394,2631 'danh-gia-hieu-suat':2 'dat':2453 'data':75,127,141,171,709,718,1124,1243,1296,2097,2186,2366,2660,2670,2715 'dataset':329 'dau':50,116,777,1661,1685,1698 'day':395,2527,2546,2675 'de':21,89,570,749,1467,1473,1595,1902,2054,2187,2198,2650,2772,2799 'deadlin':2490,2781 'deal':916,1451,2607 'decis':756,2681 'den':764 'detect':1654 'di':422 'diagnost':245,385,425,755,2680 'dich':495 'diem':501,505,804 'dien':380,559,2674 'dieu':912,942,2131 'dinh':1548,1841,1931,2035,2108,2189,2230,2240,2371,2686 'divers':651 'doan':18,247,760 'doanh':1991,2560 'doc':2005 'doi':301,716,807,836,1043,1077,1674,1723,1823,1922,1966,2031,2181,2460,2600,2604,2612 'dong':143,504,510,589,994,1647,1670,1801,1803,1864,2018,2066,2374,2406,2413,2420,2427,2434,2441,2447,2497,2505,2513 'dot':2021 'du':396,459,717,1001,1026,1097,1479,2528,2547,2659,2676 'dua':2273 'duc':952 'dung':170,239,397,933,1052,1727,1883,2049,2383,2687,2702 'duoc':2697 'duoi':187,478 'duplic':641,2115 'duy':1094 'e':1427 'e-commerc':1426 'educ':1416 'element':2276 'email':65,1356,1365 'emq':639 'engag':297,1049,1072,1310,1338,1716,1779 'enrol':1423 'er':2297 'event':642 'expand':1676,1821 'f':553,1402 'facebook':64 'fatigu':1653,2721 'fb':1327,1337 'feed':258 'feedback':1729 'fire':465 'fix':525,536,546,644,745,837,2169,2646,2665 'flow':1015,2167 'focus':2664 'follow':962,1302 'follow-up':961 'framework':1461,2574,2622 'frequenc':1671,1759,1818,2142,2249,2725 'full':406 'funnel':857,1237,1905,2172,2333,2421 'g1':592 'g10':722 'g2':606 'g3':620 'g4':636 'g5':649 'g6':663 'g7':677 'g8':690 'g9':707 'gap':91,1246,1465,2058,2470,2719 'gaql':206 'gate':563,582,741,2618,2637 'get':315,328,373 'gi':111,379,635 'gia':4,8,34,242,339,418,946,978,1055,2395,2632 'giai':1570,1644 'giam':95,273,350,699,805,1498,1507,1679,1680,1686,1717,1719,1721,1763,1772,1780,1929,2141 'gian':85,1012,1706,1744,2064,2728,2757 'giao':951,2630 'gio':579,808,2104 'giu':516 'giua':1806 'goc':1477,1565,1638,1641,1724,2700 'goi':319,377,905,2524 'googl':60,201,203,1209,1218,1227 'gop':615,983,1812 'grade':506 'group':219 'hang':31,910,2399,2544 'hanh':503,509,588,1646,1669,1802,1863,2017,2065,2373,2405,2412,2419,2426,2433,2440,2446,2496,2504,2512 'hap':1035 'hard':575 'headlin':487 'health':390,429,431,2429,2436,2530,2652 'hen':992 'hep':932 'hep/mo':781 'hiem':555,1668 'hien':71,271,2052,2695,2806 'hieu':5,9,35,105,243,1018,1662,1745 'high':472,537,548,2122,2140,2154 'hoa':1013,1846,1868 'hoac':1761,1815,2246,2454,2475 'hoach':2201,2206,2590,2597 'hoc':628 'hoi':41,322,1468 'hon':200,848,907,1086,1609,1619,1629,2158 'hook':772,944,1023,1030,2150,2156,2278 'hop':880,2365 'how-to':1059 'hunter':917 'huong':150,267,1924,1968,2007,2014,2477 'hut':939 'imag':1765 'impr':715 'impress':77,211,712,1247 'inbox':2350 'increment':1838 'indic':1795 'industri':279,364 'insight':249,263,278,291,304,345,354,363 'integr':638 'interest':1880,2321 'issu':527,538 'ke':2200,2205,2589,2596 'ke-hoach-mkt':2595 'kem':99,545,921,1118,1292 'kenh':52,1896 'ket':132,720,2069,2178,2398,2491,2501,2509,2517,2761,2766 'kha':2801 'khac':661,1031,1897 'khach':908,936,999 'khi':48,403,421,540,647,954,1464,1747,1758,1770,1778,1787,1865,2050,2522,2629,2667 'khong':100,104,351,464,496,577,629,682,686,731,834,841,878,959,987,989,1017,1025,1034,1053,1062,1075,1079,1529,1538,1542,1553,2256,2263,2290,2359,2701,2745,2789,2795 'khu':311 'khuyen':169,1739 'kiem':566,669,734,860,2023,2163,2283,2323,2335,2341,2633,2639,2723,2733 'kill':594 'kpi':112,253,357,2222,2456,2558,2565 'ky':633,740,1549,2071,2493,2642,2763 'la':110,117,413 'lai':775,844,888,974,2554,2568,2581,2591 'lal':817,934,2138,2320 'lam':656,788,1532,1574,1749,2268 'lan':1472,1486,1519,1588 'land':832,838,2165,2325 'lap':1572 'lau':1526 'launch':676 'le':2030 'lead':96,865,918,926,956,1260,1266,1379,1408,1422,1446,2338,2343 'lead/don/thang':123 'leak':859,2170 'learn':621,626 'lech':2461,2471 'len':1484,1875,2588 'lich':1531,1540,1573,1736,2381 'lien':2010 'lieu':70,2785,2792 'like':1330 'load':2327 'loai':915,1741,1816,2134 'loi':1070,1490,1592 'lon':906 'lookalik':1872 'low':491 'lowest':823 'ltv':723,725,1997 'lua':1009 'luan':721 'luc':2805 'luong':98,332,920,2627 'ly':2057,2469,2488,2498,2506,2514 'm':1397 'manh':199,1027 'market':11,2543,2552 'mau':2088,2770 'mcp':129,138,155,168,177,205,217,228,237,342 'mcp.facebook.com':157,179 'mcp.facebook.com/ads':156,178 'mcp.pipeboard.co':193 'mcp.pipeboard.co/meta-ads-mcp':192 'medium':481,526,2168,2184,2204 'meet':1447,1450 'mess':864,923,1259,1936,2337 'mess/lead':82,1254,1978 'met':1660 'meta':56,153,173,175,188,235,318,376,713,1127,1136,1145,1154,1163 'meta/tiktok/google/zalo':410 'metric':230 'min':708 'mkt':2598 'mo':813,1834,1870,1903,1975 'moi':569,658,719,790,818,1534,1581,1690,1704,1715,1750,1849,1881,2042,2121,2139,2151,2250,2272,2279,2289,2319 'moi/tuan':1578 'mom':1958,2744 'month':1955,1957 'month-over-month':1954 'mood':1042 'mua':802,909,2029 'muc':108,113,450,454,599,2067,2400 'name':498 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