{"id":"f2031b2b-0a2c-42fc-b31c-bb03069cec10","shortId":"c4WZJP","kind":"skill","title":"seo-plan","tagline":"Strategic SEO planning for new or existing websites. Industry-specific templates, competitive analysis, content strategy, and implementation roadmap. Use when user says \"SEO plan\", \"SEO strategy\", \"content strategy\", \"site architecture\", or \"SEO roadmap\".","description":"# Strategic SEO Planning\n\n## When to Use\n- Use when building an SEO strategy or roadmap for a new or existing site.\n- Use when planning content, architecture, and implementation phases together.\n- Use when the user asks for an SEO plan rather than a point-in-time audit.\n\n## Process\n\n### 1. Discovery\n- Business type, target audience, competitors, goals\n- Current site assessment (if exists)\n- Budget and timeline constraints\n- Key performance indicators (KPIs)\n\n### 2. Competitive Analysis\n- Identify top 5 competitors\n- Analyze their content strategy, schema usage, technical setup\n- Identify keyword gaps and content opportunities\n- Assess their E-E-A-T signals\n- Estimate their domain authority\n\n### 3. Architecture Design\n- Load industry template from `assets/` directory\n- Design URL hierarchy and content pillars\n- Plan internal linking strategy\n- Sitemap structure with quality gates applied\n- Information architecture for user journeys\n\n### 4. Content Strategy\n- Content gaps vs competitors\n- Page types and estimated counts\n- Blog/resource topics and publishing cadence\n- E-E-A-T building plan (author bios, credentials, experience signals)\n- Content calendar with priorities\n\n### 5. Technical Foundation\n- Hosting and performance requirements\n- Schema markup plan per page type\n- Core Web Vitals baseline targets\n- AI search readiness requirements\n- Mobile-first considerations\n\n### 6. Implementation Roadmap (4 phases)\n\n#### Phase 1: Foundation (weeks 1-4)\n- Technical setup and infrastructure\n- Core pages (home, about, contact, main services)\n- Essential schema implementation\n- Analytics and tracking setup\n\n#### Phase 2: Expansion (weeks 5-12)\n- Content creation for primary pages\n- Blog launch with initial posts\n- Internal linking structure\n- Local SEO setup (if applicable)\n\n#### Phase 3: Scale (weeks 13-24)\n- Advanced content development\n- Link building and outreach\n- GEO optimization\n- Performance optimization\n\n#### Phase 4: Authority (months 7-12)\n- Thought leadership content\n- PR and media mentions\n- Advanced schema implementation\n- Continuous optimization\n\n## Industry Templates\n\nLoad from `assets/` directory:\n- `saas.md`: SaaS/software companies\n- `local-service.md`: Local service businesses\n- `ecommerce.md`: E-commerce stores\n- `publisher.md`: Content publishers/media\n- `agency.md`: Agencies and consultancies\n- `generic.md`: General business template\n\n## Output\n\n### Deliverables\n- `SEO-STRATEGY.md`: Complete strategic plan\n- `COMPETITOR-ANALYSIS.md`: Competitive insights\n- `CONTENT-CALENDAR.md`: Content roadmap\n- `IMPLEMENTATION-ROADMAP.md`: Phased action plan\n- `SITE-STRUCTURE.md`: URL hierarchy and architecture\n\n### KPI Targets\n| Metric | Baseline | 3 Month | 6 Month | 12 Month |\n|--------|----------|---------|---------|----------|\n| Organic Traffic | ... | ... | ... | ... |\n| Keyword Rankings | ... | ... | ... | ... |\n| Domain Authority | ... | ... | ... | ... |\n| Indexed Pages | ... | ... | ... | ... |\n| Core Web Vitals | ... | ... | ... | ... |\n\n### Success Criteria\n- Clear, measurable goals per phase\n- Resource requirements defined\n- Dependencies identified\n- Risk mitigation strategies\n\n## DataForSEO Integration (Optional)\n\nIf DataForSEO MCP tools are available, use `dataforseo_labs_google_competitors_domain` and `dataforseo_labs_google_domain_intersection` for real competitive intelligence, `dataforseo_labs_bulk_traffic_estimation` for traffic estimates, `kw_data_google_ads_search_volume` and `dataforseo_labs_bulk_keyword_difficulty` for keyword research, and `business_data_business_listings_search` for local business data.\n\n## Error Handling\n\n| Scenario | Action |\n|----------|--------|\n| Unrecognized business type | Fall back to `generic.md` template. Inform user that no industry-specific template was found and proceed with the general business template. |\n| No website URL provided | Proceed with new-site planning mode. Skip current site assessment and competitive gap analysis that require a live URL. |\n| Industry template not found | Check `assets/` directory for available templates. If the requested template file is missing, use `generic.md` and note the missing template in output. |\n\n## Limitations\n- Use this skill only when the task clearly matches the scope described above.\n- Do not treat the output as a substitute for environment-specific validation, testing, or expert review.\n- Stop and ask for clarification if required inputs, permissions, safety boundaries, or success criteria are missing.","tags":["seo","plan","antigravity","awesome","skills","sickn33","agent-skills","agentic-skills","ai-agent-skills","ai-agents","ai-coding","ai-workflows"],"capabilities":["skill","source-sickn33","skill-seo-plan","topic-agent-skills","topic-agentic-skills","topic-ai-agent-skills","topic-ai-agents","topic-ai-coding","topic-ai-workflows","topic-antigravity","topic-antigravity-skills","topic-claude-code","topic-claude-code-skills","topic-codex-cli","topic-codex-skills"],"categories":["antigravity-awesome-skills"],"synonyms":[],"warnings":[],"endpointUrl":"https://skills.sh/sickn33/antigravity-awesome-skills/seo-plan","protocol":"skill","transport":"skills-sh","auth":{"type":"none","details":{"cli":"npx skills add sickn33/antigravity-awesome-skills","source_repo":"https://github.com/sickn33/antigravity-awesome-skills","install_from":"skills.sh"}},"qualityScore":"0.700","qualityRationale":"deterministic score 0.70 from registry signals: · indexed on github topic:agent-skills · 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