{"id":"10864bce-e8be-4d16-bd17-e220bffc1d22","shortId":"ag2h9S","kind":"skill","title":"02-brief-chien-dich","tagline":"Brief chien dich marketing — 9 phan day du tu Context den Risk, bao gom creative direction, RACI, budget allocation theo phase, va auto-trigger cac skill lien quan.","description":"# Brief Chien Dich\n\n---\n\n## Thu thap thong tin\n\nHoi user toi da 4 cau truoc khi bat dau:\n\n1. **Chien dich gi?** Ra mat san pham / Seasonal (Tet, 8/3) / Brand awareness / Clearance sale / Re-launch?\n2. **Muc tieu chinh?** Tang doanh thu [so tien] / Tang follower [so luong] / Thu lead [so luong] / Brand awareness [reach muc tieu]?\n3. **Ngan sach va thoi gian?** Tong ngan sach, thoi gian chien dich (bao nhieu tuan), ngay bat dau.\n4. **Da co gi san?** Asset thuong hieu (logo, brand guide)? Testimonial/UGC? Data khach hang cu? Landing page?\n\n---\n\n## Phan 1 — Context (Boi canh)\n\n### 1.1 Tong quan\n\n| Hang muc | Noi dung |\n|----------|----------|\n| Ten chien dich | [ten chien dich] |\n| Loai | Launch / Seasonal / Awareness / Sales / Re-launch |\n| Thuong hieu | [ten thuong hieu] |\n| San pham / Dich vu | [mo ta ngan] |\n| Ly do chay chien dich | [tai sao chay luc nay? trigger la gi?] |\n\n### 1.2 Tinh hinh thi truong\n\n| Yeu to | Mo ta |\n|--------|-------|\n| Xu huong nganh | [xu huong hien tai] |\n| Hanh vi khach hang mua nay | [thay doi gi?] |\n| Doi thu dang lam gi | [hoat dong noi bat cua doi thu] |\n| Co hoi khai thac | [khe thi truong] |\n\n### 1.3 Bai hoc tu chien dich truoc\n\n| Chien dich truoc | Ket qua | Bai hoc |\n|------------------|---------|---------|\n| [ten chien dich] | [KPI dat / khong dat] | [dieu gi hieu qua / khong hieu qua] |\n\n---\n\n## Phan 2 — Objectives (Muc tieu)\n\n### 2.1 Muc tieu SMART\n\n| Loai | Muc tieu | Do bang gi | Deadline |\n|------|----------|-----------|----------|\n| Business | [VD: Doanh thu 500 trieu trong 4 tuan] | Doanh so, GMV | [ngay] |\n| Marketing | [VD: 5,000 tin nhan, CPMess <30K] | So mess, CPMess, ROAS | [ngay] |\n| Brand | [VD: Reach 2 trieu, tang 3K follower] | Reach, follower, mention | [ngay] |\n\n### 2.2 KPI chi tiet\n\n| KPI | Muc tieu | Benchmark nganh | Gap |\n|-----|----------|-----------------|-----|\n| CPMess | [so] | [benchmark tu references/benchmarks-vietnam.md] | |\n| ROAS | [so]x | >3x | |\n| CPL | [so] | [benchmark] | |\n| Reach | [so] | | |\n| Engagement rate | [so]% | | |\n| So don hang | [so] | | |\n\n---\n\n## Phan 3 — Target Audience (Doi tuong muc tieu)\n\n### 3.1 Chan dung khach hang\n\n| Thuoc tinh | Primary | Secondary |\n|-----------|---------|-----------|\n| Do tuoi | [khoang tuoi] | [khoang tuoi] |\n| Gioi tinh | [nam/nu/tat ca] | |\n| Khu vuc | [tinh/thanh] | |\n| Thu nhap | [khoang] | |\n| Nghe nghiep | [nghe] | |\n| Noi dau chinh | [van de lon nhat] | |\n| Mong muon | [dieu ho muon] | |\n| Rao can | [ly do chua mua] | |\n| Kenh ho dung | [TikTok/FB/Zalo/IG] | |\n| Ai anh huong ho | [nguoi/kenh tin tuong] | |\n\n### 3.2 Insight khach hang\n\n> Goi skill `09-insight-khach-hang` de khai thac sau.\n\n**Insight chinh:** [phat bieu insight]\n\n### 3.3 Insight Validation Checklist\n\nKiem tra xem insight co that su la insight hay chi la observation:\n\n| Tieu chi | Dat | Khong dat |\n|----------|-----|-----------|\n| **Specific** — Cu the cho nhom khach nay, khong chung chung? | [ ] | [ ] |\n| **Hidden** — Khach hang khong tu noi ra, phai khai thac? | [ ] | [ ] |\n| **Actionable** — Co the bien thanh thong diep/creative? | [ ] | [ ] |\n| **Emotional** — Cham vao cam xuc, khong chi ly tri? | [ ] | [ ] |\n| **True** — Dua tren du lieu/quan sat thuc, khong phai gia dinh? | [ ] | [ ] |\n\n**Quy tac:** Phai dat it nhat 4/5 tieu chi. Neu khong → do la observation, chua phai insight. Tim lai.\n\n**Phan biet:**\n- Observation: \"Phu nu 25–35 quan tam cham soc da\" → ai cung biet, khong co gi moi\n- Insight: \"Ho mua serum khong phai vi da dep hon — ma vi cam giac dang tu thuong minh sau 1 ngay met moi\" → cham cam xuc, co the lam creative\n\n---\n\n## Phan 4 — Core Message (Thong diep cot loi)\n\n### 4.1 Message Framework\n\n| Tang | Thong diep | Dung cho |\n|------|-----------|----------|\n| Tagline | [5–8 tu, de nho] | Moi noi — nhat quan xuyen suot |\n| Key message | [1–2 cau, giai thich gia tri] | Website, landing page, ads chinh |\n| Supporting message #1 | [bang chung/tinh nang ho tro] | Content giao duc |\n| Supporting message #2 | [bang chung/tinh nang ho tro] | Content thuyet phuc |\n| Supporting message #3 | [bang chung/tinh nang ho tro] | Content chot don |\n\n### 4.2 Tone of Voice\n\n| Thuoc tinh | La | Khong phai |\n|-----------|-----|-----------|\n| Giong dieu | [VD: than thien, chuyen gia] | [VD: kho khan, xa cach] |\n| Ngon ngu | [VD: don gian, doi thuong] | [VD: hoc thuat, chuyen nganh] |\n| Cam xuc | [VD: tu tin, an tam] | [VD: lo lang, ap luc] |\n\n---\n\n## Phan 5 — Creative Direction (Dinh huong sang tao)\n\n### 5.1 Creative Territory\n\n| Hang muc | Chi tiet |\n|----------|----------|\n| Visual mood | [VD: am ap, tu nhien, dang tin — khong bong bay, fake] |\n| Color palette | [mau chinh + mau phu] |\n| Typography | [font heading + body] |\n| Photography style | [VD: lifestyle that, khong stock photo] |\n| Video style | [VD: talking head + b-roll, UGC style, cinematic] |\n| Do's | [lam gi — VD: dung anh khach that, quay vertical] |\n| Don'ts | [khong lam gi — VD: khong dung nhac buon, khong font nhieu mau] |\n\n### 5.2 Key Visual\n\n| Yeu to | Mo ta |\n|--------|-------|\n| Hero image/video | [mo ta visual chinh] |\n| Thumbnail style | [mo ta] |\n| Text overlay | [co/khong, style] |\n| Logo placement | [vi tri, kich thuoc] |\n\n### 5.3 Creative brief theo kenh\n\n| Kenh | Dinh dang | Kich thuoc | Thoi luong | So luong creative |\n|------|-----------|-----------|------------|-------------------|\n| TikTok | Video dung | 9:16 (1080x1920) | 15–60s | [so] |\n| Facebook (feed) | Video + anh | 1:1, 4:5 | 15–30s | [so] |\n| Instagram (Reels) | Video dung | 9:16 | 15–30s | [so] |\n| Instagram (feed) | Carousel | 1:1 (1080x1080) | 5–7 slide | [so] |\n| Zalo OA | Banner + text | 600x315 | -- | [so] |\n| Email | Banner + body | 600px width | -- | [so] |\n| Landing page | Hero + sections | Responsive | -- | 1 |\n\n---\n\n## Phan 6 — Channel System (He thong kenh)\n\n### 6.1 Kenh su dung\n\n> Tham khao `references/channel-system.md`\n\n| Kenh | Vai tro | Ngay bat dau | Ngan sach | KPI |\n|------|---------|-------------|-----------|-----|\n| TikTok (organic) | Reach + awareness | [ngay] | [production cost] | View, follower |\n| TikTok (ads) | Mess + conversion | [ngay] | [so tien] | CPMess, ROAS |\n| Facebook (ads) | Retarget + conversion | [ngay] | [so tien] | CPMess, ROAS |\n| UGC Network | Social proof | [ngay] | [thu lao] | View, trust |\n| Zalo OA | Nurture | [ngay] | -- | Read rate |\n| Email | Nurture + offer | [ngay] | -- | Open rate |\n| Landing page | Conversion | [ngay] | [thiet ke] | Conv rate |\n\n### 6.2 Paid Media Plan\n\n| Kenh | Muc tieu | Audience | Ngan sach/ngay | Creative | Thoi gian |\n|------|----------|----------|---------------|----------|-----------|\n| Meta — Awareness | Reach | Broad, LAL 1–3% | [so tien] | Video 15s hook | [tuan] |\n| Meta — Conversion | Mess/Lead | Retarget + Interest | [so tien] | Video + carousel | [tuan] |\n| TikTok — Reach | View + Mess | Broad | [so tien] | UGC style video | [tuan] |\n\n---\n\n## Phan 7 — Timeline & Phases\n\n### 7.1 Phan bo ngan sach theo phase\n\n| Phase | Thoi gian | % Ngan sach | Muc dich | Kenh chinh |\n|-------|----------|-------------|----------|------------|\n| Teasing | Tuan 1 (truoc launch) | 15% | Tao to mo, build anticipation | Organic TikTok/FB, Email teaser |\n| Bung nhe (Soft launch) | Tuan 2 | 20% | Test creative, thu data | Paid ads ngan sach nho, UGC |\n| Bung manh (Full launch) | Tuan 3–4 | 40% | Scale winning creative, chot don | Paid ads toan luc, retarget |\n| Duy tri (Sustain) | Tuan 5+ | 25% | Re-engage, retarget, thu hep | Retarget, email, Zalo nurture |\n\n### 7.2 Chi tiet timeline\n\n| Ngay | Hang muc | Chi tiet | Nguoi chiu TN | Trang thai |\n|------|----------|----------|--------------|------------|\n| [D-14] | Creative production | San xuat video + anh | [ten] | |\n| [D-7] | UGC brief gui | Brief cho UGC creators | [ten] | |\n| [D-5] | Landing page live | Setup + test toan bo | [ten] | |\n| [D-3] | Teasing bat dau | Organic post + story | [ten] | |\n| [D-Day] | Launch chinh thuc | Ads live, blast email, broadcast | [ten] | |\n| [D+3] | Review data dau | Check CPMess, CTR, creative nao tot | [ten] | |\n| [D+7] | Toi uu vong 1 | Cut creative kem, scale creative tot | [ten] | |\n| [D+14] | Review giua chien dich | So sanh vs KPI, dieu chinh | [ten] | |\n| [D+21] | Retarget phase | Focus retarget warm audience | [ten] | |\n| [D+28] | Ket thuc + bao cao | Tong ket, bai hoc, de xuat tiep theo | [ten] | |\n\n---\n\n## Phan 8 — Deliverables & RACI\n\n### 8.1 Danh sach san pham ban giao\n\n| STT | Deliverable | So luong | Deadline | Nguoi lam | Nguoi duyet |\n|-----|------------|----------|----------|-----------|-------------|\n| 1 | Video TikTok (30s) | [so] | [ngay] | [ten] | [ten] |\n| 2 | Video Facebook (15s) | [so] | [ngay] | [ten] | [ten] |\n| 3 | Carousel (5–7 slide) | [so] | [ngay] | [ten] | [ten] |\n| 4 | Copy quang cao (3 phien ban) | [so] | [ngay] | [ten] | [ten] |\n| 5 | Landing page | 1 | [ngay] | [ten] | [ten] |\n| 6 | Email template (welcome + offer) | 2 | [ngay] | [ten] | [ten] |\n| 7 | UGC brief | [so] | [ngay] | [ten] | [ten] |\n| 8 | Script video | [so] | [ngay] | [ten] | [ten] |\n| 9 | Zalo broadcast noi dung | [so] | [ngay] | [ten] | [ten] |\n| 10 | Bao cao ket thuc chien dich | 1 | [ngay] | [ten] | [ten] |\n\n### 8.2 RACI Matrix\n\n| Deliverable | Marketing Lead | Content Creator | Designer | Ads Specialist | Founder |\n|-------------|---------------|----------------|----------|---------------|---------|\n| Brief chien dich | **R** (Responsible) | I | I | I | **A** (Accountable) |\n| Creative production | A | **R** | **R** | C (Consulted) | I (Informed) |\n| Copy quang cao | A | **R** | I | C | I |\n| Setup ads | A | I | I | **R** | I |\n| Landing page | A | C | **R** | C | I |\n| UGC coordination | **R** | C | I | I | I |\n| Toi uu hang ngay | A | I | I | **R** | I |\n| Bao cao | **R** | C | I | C | **A** |\n\n**Chu thich RACI:**\n- **R** (Responsible): Nguoi lam\n- **A** (Accountable): Nguoi chiu trach nhiem cuoi cung, duyet\n- **C** (Consulted): Duoc hoi y kien truoc khi lam\n- **I** (Informed): Duoc thong bao ket qua\n\n---\n\n## Phan 9 — Risks & Mitigation\n\n### 9.1 Bang rui ro chien dich\n\n| Rui ro | Xac suat | Anh huong | Severity | Ke hoach giam thieu | Trigger canh bao |\n|--------|----------|-----------|----------|---------------------|------------------|\n| CPMess tang >50% vs target | Cao | Cao | **CRITICAL** | Chuan bi 5 creative du phong, giam spend + chuyen organic | CPMess > target + 30% sau 3 ngay |\n| Creative khong hieu qua | Cao | Cao | **CRITICAL** | A/B test tu ngay 1, 3–5 creative moi/tuan | CTR < 1% sau 2 ngay |\n| Landing page conv rate thap | Trung binh | Cao | **HIGH** | Test A/B headline + CTA, heatmap | Conv rate < 10% sau 1 tuan |\n| UGC giao tre | Trung binh | Trung binh | **MEDIUM** | Brief som, co noi dung backup | Chua nhan UGC D-3 |\n| Doi thu chay deal cung luc | Thap | Cao | **HIGH** | Tang USP messaging, khong canh tranh gia | Phat hien doi thu ads cung thoi diem |\n| Phan hoi tieu cuc | Thap | Rat cao | **CRITICAL** | Crisis protocol: phan hoi <2h, transparent, co template | Comment/review tieu cuc vuot 5 trong 1 ngay |\n| Audience fatigue | Trung binh | Trung binh | **MEDIUM** | Rotate creative moi 5–7 ngay, expand audience | Frequency > 3, CTR giam 30% |\n| Budget vuot ke hoach | Thap | Trung binh | **MEDIUM** | Cap daily budget, review chi phi hang ngay | Spend > 110% ke hoach |\n\n### 9.2 Ke hoach B (Fallback)\n\n| Tinh huong | Hanh dong |\n|-----------|-----------|\n| Ngan sach bi cat 50% | Chuyen 100% sang organic + UGC, chi chay retarget |\n| Kenh chinh bi gian doan (bi ban ads, ...) | Chuyen ngan sach sang kenh phu trong 24h |\n| Khong dat KPI giua chien dich | Hop khan, re-brief creative, thu hep audience |\n\n---\n\n## Auto-trigger cac skill lien quan\n\nKhi brief hoan thanh, tu dong de xuat chay:\n\n```\n02-brief-chien-dich (HOAN THANH)\n  |\n  |-- [Tiep theo 1] 05-copy-quang-cao  → Viet copy ads dua tren core message\n  |-- [Tiep theo 2] 04-script-video    → Viet script dua tren creative direction\n  |-- [Tiep theo 3] 01-lich-noi-dung   → Len lich dang bai dua tren timeline + kenh\n  |-- [Tiep theo 4] 06-brief-ugc-egc   → Brief cho UGC creators dua tren deliverables\n```\n\n---\n\n## Checklist chat luong\n\nTruoc khi giao brief, kiem tra:\n\n- [ ] Du 9 phan (Context, Objectives, Target, Core Message, Creative Direction, Channel, Timeline, Deliverables, Risks)\n- [ ] Muc tieu SMART — cu the, do duoc, co deadline\n- [ ] Insight da qua 5 tieu chi validation — khong phai observation\n- [ ] Core message co 3 tang: tagline + key message + supporting\n- [ ] Creative direction co Do's va Don'ts ro rang\n- [ ] Ngan sach phan bo 4 phase cong dung 100% (Teasing 15% + Bung nhe 20% + Bung manh 40% + Duy tri 25%)\n- [ ] Timeline co milestone review cu the (D+3, D+7, D+14)\n- [ ] RACI ro rang — moi deliverable co R va A\n- [ ] Rui ro co it nhat 5 muc, moi muc co severity + trigger canh bao\n- [ ] Co ke hoach B (fallback) cho it nhat 3 tinh huong\n- [ ] Benchmark su dung so lieu Vietnam 2025–2026\n- [ ] Tone of voice nhat quan voi thuong hieu\n- [ ] Tat ca deadline kha thi — khong bi chen nhau","tags":["brief","chien","dich","business","skills","minhnv0807","agent-skills","ai-agents","ai-avatar","anthropic","chatgpt","claude-code"],"capabilities":["skill","source-minhnv0807","skill-02-brief-chien-dich","topic-agent-skills","topic-ai-agents","topic-ai-avatar","topic-anthropic","topic-chatgpt","topic-claude-code","topic-claude-plugin","topic-content-marketing","topic-copilot","topic-cursor","topic-dropshipping","topic-gemini"],"categories":["ai-business-skills"],"synonyms":[],"warnings":[],"endpointUrl":"https://skills.sh/minhnv0807/ai-business-skills/02-brief-chien-dich","protocol":"skill","transport":"skills-sh","auth":{"type":"none","details":{"cli":"npx skills add minhnv0807/ai-business-skills","source_repo":"https://github.com/minhnv0807/ai-business-skills","install_from":"skills.sh"}},"qualityScore":"0.620","qualityRationale":"deterministic score 0.62 from registry signals: · indexed on github topic:agent-skills · 341 github stars · SKILL.md body (12,966 chars)","verified":false,"liveness":"unknown","lastLivenessCheck":null,"agentReviews":{"count":0,"score_avg":null,"cost_usd_avg":null,"success_rate":null,"latency_p50_ms":null,"narrative_summary":null,"summary_updated_at":null},"enrichmentModel":"deterministic:skill-github:v1","enrichmentVersion":1,"enrichedAt":"2026-05-11T06:54:36.279Z","embedding":null,"createdAt":"2026-05-11T06:54:36.279Z","updatedAt":"2026-05-11T06:54:36.279Z","lastSeenAt":"2026-05-11T06:54:36.279Z","tsv":"'+14':1162,1835 '+21':1175 '+28':1184 '+3':1137,1831 '+7':1149,1833 '-14':1087 '-3':1116,1519 '-5':1106 '-7':1096 '000':284 '01':1715 '02':1,1677 '04':1702 '05':1687 '06':1731 '09':408 '1':52,130,548,589,603,816,817,835,836,859,957,1008,1153,1218,1257,1300,1471,1477,1499,1566,1686 '1.1':134 '1.2':180 '1.3':224 '10':1293,1497 '100':1623,1812 '1080x1080':837 '1080x1920':808 '110':1605 '15':809,820,829,1011,1814 '15s':962,1229 '16':807,828 '2':70,253,297,590,614,1026,1226,1266,1479,1701 '2.1':257 '2.2':306 '20':1027,1817 '2025':1876 '2026':1877 '24h':1645 '25':515,1061,1823 '2h':1556 '3':92,338,625,958,1043,1234,1247,1458,1472,1584,1714,1788,1867 '3.1':345 '3.2':402 '3.3':422 '30':1456,1587 '30k':288 '30s':821,830,1221 '35':516 '3k':300 '3x':324 '4':46,111,275,560,818,1044,1243,1730,1808 '4.1':567 '4.2':634 '4/5':497 '40':1045,1820 '5':283,576,680,819,838,1060,1236,1254,1446,1473,1564,1578,1778,1850 '5.1':687 '5.2':761 '5.3':788 '50':1438,1621 '500':272 '6':861,1261 '6.1':867 '6.2':939 '600px':851 '600x315':846 '60s':810 '7':839,987,1237,1270,1579 '7.1':990 '7.2':1072 '8':577,1199,1277 '8.1':1202 '8.2':1304 '8/3':62 '9':10,806,827,1284,1413,1753 '9.1':1416 '9.2':1608 'a/b':1467,1491 'account':1325,1388 'action':464 'ad':599,893,902,1033,1052,1130,1313,1344,1540,1637,1694 'ai':395,522 'alloc':24 'anh':396,742,815,1093,1426 'anticip':1016 'ap':677,698 'asset':116 'audienc':340,946,1181,1568,1582,1660 'auto':29,1662 'auto-trigg':28,1661 'awar':64,88,150,886,953 'b':731,1611,1862 'b-roll':730 'backup':1514 'bai':225,236,1191,1723 'ban':1207,1249,1636 'bang':265,604,615,626,1417 'banner':844,849 'bao':18,105,1187,1294,1373,1409,1435,1858 'bat':50,109,213,878,1118 'bay':705 'benchmark':313,318,327,1870 'bi':1445,1619,1632,1635,1892 'bien':467 'biet':511,524 'bieu':420 'binh':1487,1505,1507,1571,1573,1594 'blast':1132 'bo':992,1113,1807 'bodi':716,850 'boi':132 'bong':704 'brand':63,87,120,294 'brief':3,6,35,790,1098,1100,1272,1316,1509,1656,1669,1679,1733,1736,1749 'brief-chien-dich':2,1678 'brief-ugc-egc':1732 'broad':955,979 'broadcast':1134,1286 'budget':23,1588,1598 'build':1015 'bung':1021,1038,1815,1818 'buon':756 'busi':268 'c':1331,1341,1353,1355,1360,1376,1378,1396 'ca':363,1887 'cac':31,1664 'cach':654 'cam':474,541,553,667 'canh':133,1434,1533,1857 'cao':1188,1246,1295,1337,1374,1441,1442,1464,1465,1488,1527,1550,1691 'cap':1596 'carousel':834,973,1235 'cat':1620 'cau':47,591 'cham':472,519,552 'chan':346 'channel':862,1762 'chat':1744 'chay':169,174,1522,1628,1676 'check':1141 'checklist':425,1743 'chen':1893 'chi':308,436,440,477,499,692,1073,1079,1600,1627,1780 'chien':4,7,36,53,103,142,145,170,228,231,239,1165,1298,1317,1420,1650,1680 'chinh':73,375,418,600,710,773,1005,1128,1172,1631 'chiu':1082,1390 'cho':447,574,1101,1737,1864 'chot':632,1049 'chu':1380 'chua':389,505,1515 'chuan':1444 'chung':452,453 'chung/tinh':605,616,627 'chuyen':648,665,1452,1622,1638 'cinemat':735 'clearanc':65 'co':113,217,430,465,526,555,1511,1558,1773,1787,1796,1825,1841,1847,1854,1859 'co/khong':780 'color':707 'comment/review':1560 'cong':1810 'consult':1332,1397 'content':609,620,631,1310 'context':15,131,1755 'conv':937,1483,1495 'convers':895,904,933,966 'coordin':1358 'copi':1244,1335,1689,1693 'copy-quang-cao':1688 'core':561,1697,1758,1785 'cost':889 'cot':565 'cpl':325 'cpmess':287,291,316,899,908,1142,1436,1454 'creativ':20,558,681,688,789,802,949,1029,1048,1088,1144,1155,1158,1326,1447,1460,1474,1576,1657,1710,1760,1794 'creator':1103,1311,1739 'crisi':1552 'critic':1443,1466,1551 'cta':1493 'ctr':1143,1476,1585 'cu':126,445,1769,1828 'cua':214 'cuc':1547,1562 'cung':523,1394,1524,1541 'cuoi':1393 'cut':1154 'd':1086,1095,1105,1115,1125,1136,1148,1161,1174,1183,1518,1830,1832,1834 'd-day':1124 'da':45,112,521,536,1776 'daili':1597 'dang':207,543,701,795,1722 'danh':1203 'dat':242,244,441,443,494,1647 'data':123,1031,1139 'dau':51,110,374,879,1119,1140 'day':12,1126 'de':377,413,579,1193,1674 'deadlin':267,1213,1774,1888 'deal':1523 'deliver':1200,1210,1307,1742,1764,1840 'den':16 'dep':537 'design':1312 'dich':5,8,37,54,104,143,146,162,171,229,232,240,1003,1166,1299,1318,1421,1651,1681 'diem':1543 'diep':564,572 'diep/creative':470 'dieu':245,382,644,1171 'dinh':490,683,794 'direct':21,682,1711,1761,1795 'doan':1634 'doanh':75,270,277 'doi':203,205,215,341,660,1520,1538 'dong':211,1616,1673 'du':13,483,1448,1752 'dua':481,1695,1708,1724,1740 'duc':611 'dung':140,347,393,573,741,754,805,826,870,1288,1513,1719,1811,1872 'duoc':1398,1407,1772 'duy':1056,1821 'duyet':1217,1395 'egc':1735 'email':848,925,1019,1069,1133,1262 'emot':471 'engag':330,1064 'expand':1581 'facebook':812,901,1228 'fake':706 'fallback':1612,1863 'fatigu':1569 'feed':813,833 'focus':1178 'follow':80,301,303,891 'font':714,758 'founder':1315 'framework':569 'frequenc':1583 'full':1040 'gap':315 'gi':55,114,179,204,209,246,266,527,739,751 'gia':489,594,649,1535 'giac':542 'giai':592 'giam':1431,1450,1586 'gian':97,102,659,951,999,1633 'giao':610,1208,1502,1748 'gioi':360 'giong':643 'giua':1164,1649 'gmv':279 'goi':406 'gom':19 'gui':1099 'guid':121 'hang':125,137,199,335,349,405,412,456,690,1077,1366,1602 'hanh':196,1615 'hay':435 'head':715,729 'headlin':1492 'heatmap':1494 'hep':1067,1659 'hero':768,856 'hidden':454 'hien':194,1537 'hieu':118,156,159,247,250,1462,1885 'high':1489,1528 'hinh':182 'ho':383,392,398,530,607,618,629 'hoach':1430,1591,1607,1610,1861 'hoan':1670,1682 'hoat':210 'hoc':226,237,663,1192 'hoi':42,218,1399,1545,1555 'hon':538 'hook':963 'hop':1652 'huong':190,193,397,684,1427,1614,1869 'image/video':769 'inform':1334,1406 'insight':403,410,417,421,423,429,434,507,529,1775 'insight-khach-hang':409 'instagram':823,832 'interest':969 'ke':936,1429,1590,1606,1609,1860 'kem':1156 'kenh':391,792,793,866,868,874,943,1004,1630,1642,1727 'ket':234,1185,1190,1296,1410 'key':587,762,1791 'kha':1889 'khach':124,198,348,404,411,449,455,743 'khai':219,414,462 'khan':652,1653 'khao':872 'khe':221 'khi':49,1403,1668,1747 'kho':651 'khoang':356,358,369 'khong':243,249,442,451,457,476,487,501,525,533,641,703,722,749,753,757,1461,1532,1646,1782,1891 'khu':364 'kich':786,796 'kiem':426,1750 'kien':1401 'kpi':241,307,310,882,1170,1648 'la':178,433,437,503,640 'lai':509 'lal':956 'lam':208,557,738,750,1215,1386,1404 'land':127,597,854,931,1107,1255,1350,1481 'lang':676 'lao':916 'launch':69,148,154,1010,1024,1041,1127 'lead':84,1309 'len':1720 'lich':1717,1721 'lich-noi-dung':1716 'lien':33,1666 'lieu':1874 'lieu/quan':484 'lifestyl':720 'live':1109,1131 'lo':675 'loai':147,261 'logo':119,782 'loi':566 'lon':378 'luc':175,678,1054,1525 'luong':82,86,799,801,1212,1745 'ly':167,387,478 'ma':539 'manh':1039,1819 'market':9,281,1308 'mat':57 'matrix':1306 'mau':709,711,760 'media':941 'medium':1508,1574,1595 'mention':304 'mess':290,894,978 'mess/lead':967 'messag':562,568,588,602,613,624,1531,1698,1759,1786,1792 'met':550 'meta':952,965 'mileston':1826 'minh':546 'mitig':1415 'mo':164,187,766,770,776,1014 'moi':528,551,581,1577,1839,1852 'moi/tuan':1475 'mong':380 'mood':695 'mua':200,390,531 'muc':71,90,138,255,258,262,311,343,691,944,1002,1078,1766,1851,1853 'muon':381,384 'nam/nu/tat':362 'nang':606,617,628 'nao':1145 'nay':176,201,450 'network':911 'neu':500 'ngan':93,99,166,880,947,993,1000,1034,1617,1639,1804 'nganh':191,314,666 'ngay':108,280,293,305,549,877,887,896,905,914,922,928,934,1076,1223,1231,1240,1251,1258,1267,1274,1281,1290,1301,1367,1459,1470,1480,1567,1580,1603 'nghe':370,372 'nghiep':371 'ngon':655 'ngu':656 'nguoi':1081,1214,1216,1385,1389 'nguoi/kenh':399 'nhac':755 'nhan':286,1516 'nhap':368 'nhat':379,496,583,1849,1866,1881 'nhau':1894 'nhe':1022,1816 'nhiem':1392 'nhien':700 'nhieu':106,759 'nho':580,1036 'nhom':448 'noi':139,212,373,459,582,1287,1512,1718 'nu':514 'nurtur':921,926,1071 'oa':843,920 'object':254,1756 'observ':438,504,512,1784 'offer':927,1265 'open':929 'organ':884,1017,1120,1453,1625 'overlay':779 'page':128,598,855,932,1108,1256,1351,1482 'paid':940,1032,1051 'palett':708 'phai':461,488,493,506,534,642,1783 'pham':59,161,1206 'phan':11,129,252,337,510,559,679,860,986,991,1198,1412,1544,1554,1754,1806 'phase':26,989,996,997,1177,1809 'phat':419,1536 'phi':1601 'phien':1248 'phong':1449 'photo':724 'photographi':717 'phu':513,712,1643 'phuc':622 'placement':783 'plan':942 'post':1121 'primari':352 'product':888,1089,1327 'proof':913 'protocol':1553 'qua':235,248,251,1411,1463,1777 'quan':34,136,517,584,1667,1882 'quang':1245,1336,1690 'quay':745 'quy':491 'r':1319,1329,1330,1339,1348,1354,1359,1371,1375,1383,1842 'ra':56,460 'raci':22,1201,1305,1382,1836 'rang':1803,1838 'rao':385 'rat':1549 'rate':331,924,930,938,1484,1496 're':68,153,1063,1655 're-brief':1654 're-engag':1062 're-launch':67,152 'reach':89,296,302,328,885,954,976 'read':923 'reel':824 'references/benchmarks-vietnam.md':320 'references/channel-system.md':873 'respons':858,1320,1384 'retarget':903,968,1055,1065,1068,1176,1179,1629 'review':1138,1163,1599,1827 'risk':17,1414,1765 'ro':1419,1423,1802,1837,1846 'roa':292,321,900,909 'roll':732 'rotat':1575 'rui':1418,1422,1845 'sach':94,100,881,994,1001,1035,1204,1618,1640,1805 'sach/ngay':948 'sale':66,151 'san':58,115,160,1090,1205 'sang':685,1624,1641 'sanh':1168 'sao':173 'sat':485 'sau':416,547,1457,1478,1498 'scale':1046,1157 'script':1278,1704,1707 'script-video':1703 'season':60,149 'secondari':353 'section':857 'serum':532 'setup':1110,1343 'sever':1428,1855 'skill':32,407,1665 'skill-02-brief-chien-dich' 'slide':840,1238 'smart':260,1768 'soc':520 'social':912 'soft':1023 'som':1510 'source-minhnv0807' 'specialist':1314 'specif':444 'spend':1451,1604 'stock':723 'stori':1122 'stt':1209 'style':718,726,734,775,781,983 'su':432,869,1871 'suat':1425 'suot':586 'support':601,612,623,1793 'sustain':1058 'system':863 'ta':165,188,767,771,777 'tac':492 'taglin':575,1790 'tai':172,195 'talk':728 'tam':518,673 'tang':74,79,299,570,1437,1529,1789 'tao':686,1012 'target':339,1440,1455,1757 'tat':1886 'teas':1006,1117,1813 'teaser':1020 'templat':1263,1559 'ten':141,144,157,238,1094,1104,1114,1123,1135,1147,1160,1173,1182,1197,1224,1225,1232,1233,1241,1242,1252,1253,1259,1260,1268,1269,1275,1276,1282,1283,1291,1292,1302,1303 'territori':689 'test':1028,1111,1468,1490 'testimonial/ugc':122 'tet':61 'text':778,845 'thac':220,415,463 'thai':1085 'tham':871 'thanh':468,1671,1683 'thap':39,1485,1526,1548,1592 'thay':202 'theo':25,791,995,1196,1685,1700,1713,1729 'thi':183,222,1890 'thich':593,1381 'thien':647 'thiet':935 'thieu':1432 'thoi':96,101,798,950,998,1542 'thong':40,469,563,571,865,1408 'thu':38,76,83,206,216,271,367,915,1030,1066,1521,1539,1658 'thuat':664 'thuc':486,1129,1186,1297 'thumbnail':774 'thuoc':350,638,787,797 'thuong':117,155,158,545,661,1884 'thuyet':621 'tien':78,898,907,960,971,981 'tiep':1195,1684,1699,1712,1728 'tiet':309,693,1074,1080 'tieu':72,91,256,259,263,312,344,439,498,945,1546,1561,1767,1779 'tiktok':803,883,892,975,1220 'tiktok/fb':1018 'tiktok/fb/zalo/ig':394 'tim':508 'timelin':988,1075,1726,1763,1824 'tin':41,285,400,671,702 'tinh':181,351,361,639,1613,1868 'tinh/thanh':366 'tn':1083 'toan':1053,1112 'toi':44,1150,1364 'tone':635,1878 'tong':98,135,1189 'topic-agent-skills' 'topic-ai-agents' 'topic-ai-avatar' 'topic-anthropic' 'topic-chatgpt' 'topic-claude-code' 'topic-claude-plugin' 'topic-content-marketing' 'topic-copilot' 'topic-cursor' 'topic-dropshipping' 'topic-gemini' 'tot':1146,1159 'tra':427,1751 'trach':1391 'trang':1084 'tranh':1534 'transpar':1557 'tre':1503 'tren':482,1696,1709,1725,1741 'tri':479,595,785,1057,1822 'trieu':273,298 'trigger':30,177,1433,1663,1856 'tro':608,619,630,876 'trong':274,1565,1644 'true':480 'trung':1486,1504,1506,1570,1572,1593 'truoc':48,230,233,1009,1402,1746 'truong':184,223 'trust':918 'ts':748,1801 'tu':14,227,319,458,544,578,670,699,1469,1672 'tuan':107,276,964,974,985,1007,1025,1042,1059,1500 'tuoi':355,357,359 'tuong':342,401 'typographi':713 'ugc':733,910,982,1037,1097,1102,1271,1357,1501,1517,1626,1734,1738 'user':43 'usp':1530 'uu':1151,1365 'va':27,95,1799,1843 'vai':875 'valid':424,1781 'van':376 'vao':473 'vd':269,282,295,645,650,657,662,669,674,696,719,727,740,752 'vertic':746 'vi':197,535,540,784 'video':725,804,814,825,961,972,984,1092,1219,1227,1279,1705 'viet':1692,1706 'vietnam':1875 'view':890,917,977 'visual':694,763,772 'voi':1883 'voic':637,1880 'vong':1152 'vs':1169,1439 'vu':163 'vuc':365 'vuot':1563,1589 'warm':1180 'websit':596 'welcom':1264 'width':852 'win':1047 'x':323 'xa':653 'xac':1424 'xem':428 'xu':189,192 'xuat':1091,1194,1675 'xuc':475,554,668 'xuyen':585 'y':1400 'yeu':185,764 'zalo':842,919,1070,1285","prices":[{"id":"2ec32830-7257-416d-96ca-baba2022e052","listingId":"10864bce-e8be-4d16-bd17-e220bffc1d22","amountUsd":"0","unit":"free","nativeCurrency":null,"nativeAmount":null,"chain":null,"payTo":null,"paymentMethod":"skill-free","isPrimary":true,"details":{"org":"minhnv0807","category":"ai-business-skills","install_from":"skills.sh"},"createdAt":"2026-05-11T06:54:36.279Z"}],"sources":[{"listingId":"10864bce-e8be-4d16-bd17-e220bffc1d22","source":"github","sourceId":"minhnv0807/ai-business-skills/02-brief-chien-dich","sourceUrl":"https://github.com/minhnv0807/ai-business-skills/tree/master/skills/02-brief-chien-dich","isPrimary":false,"firstSeenAt":"2026-05-11T06:54:36.279Z","lastSeenAt":"2026-05-11T06:54:36.279Z"}],"details":{"listingId":"10864bce-e8be-4d16-bd17-e220bffc1d22","quickStartSnippet":null,"exampleRequest":null,"exampleResponse":null,"schema":null,"openapiUrl":null,"agentsTxtUrl":null,"citations":[],"useCases":[],"bestFor":[],"notFor":[],"kindDetails":{"org":"minhnv0807","slug":"02-brief-chien-dich","github":{"repo":"minhnv0807/ai-business-skills","stars":341,"topics":["agent-skills","ai-agents","ai-avatar","anthropic","chatgpt","claude-code","claude-plugin","content-marketing","copilot","cursor","dropshipping","gemini","global-marketing","llm-prompts","marketing-automation","marketing-skills","personal-brand","prompt-engineering","tiktok-marketing","vietnam"],"license":"mit","html_url":"https://github.com/minhnv0807/ai-business-skills","pushed_at":"2026-05-11T05:09:30Z","description":"60 production-ready AI marketing skills (29 VN + 30 Global) for Claude Code, ChatGPT, Gemini & Copilot. 4 regions (US/EU/SEA/LATAM), Personal Brand + AI Avatar cluster, Dropshipping flagship for US/EU. Universal agents auto-detect cluster. Vietnam-market 2025-2026. Plugin or standalone prompts.","skill_md_sha":"5a5f2acd6569ce8a1bd1cbf746d2894222069186","skill_md_path":"skills/02-brief-chien-dich/SKILL.md","default_branch":"master","skill_tree_url":"https://github.com/minhnv0807/ai-business-skills/tree/master/skills/02-brief-chien-dich"},"layout":"multi","source":"github","category":"ai-business-skills","frontmatter":{"name":"02-brief-chien-dich","description":"Brief chien dich marketing — 9 phan day du tu Context den Risk, bao gom creative direction, RACI, budget allocation theo phase, va auto-trigger cac skill lien quan."},"skills_sh_url":"https://skills.sh/minhnv0807/ai-business-skills/02-brief-chien-dich"},"updatedAt":"2026-05-11T06:54:36.279Z"}}