{"id":"0df1cfe1-f691-4d3d-8418-1c1b74c3436b","shortId":"YKUuDd","kind":"skill","title":"seo-audit","tagline":"Full technical + content SEO analysis — uses live Search Console + Bing data when connected","description":"# SEO Audit\n\nPerform a comprehensive SEO analysis of a website. Works with public data out of the box — and uses live Google Search Console and Bing Webmaster Tools data when connected via Cogny MCP.\n\n## Usage\n\n`/seo-audit example.com` — audit the given website\n\n## Steps\n\n### 1. Fetch and analyze the homepage\nUse WebFetch to load the target URL. Check:\n- Title tag (length, keyword placement)\n- Meta description (length, compelling copy)\n- H1 tag (single, keyword-rich)\n- Open Graph / Twitter Card metadata\n- Canonical URL\n- Language/hreflang tags\n\n### 2. Check technical SEO\nUse WebFetch to check:\n- `/robots.txt` — crawl rules, sitemap reference\n- `/sitemap.xml` — exists, well-formed, number of URLs\n- Page load indicators (large images, render-blocking scripts)\n- Mobile viewport meta tag\n- HTTPS enforcement\n\n### 3. Analyze content structure\nFrom the homepage content:\n- Word count (target: 300+ for ranking pages)\n- Header hierarchy (H1 → H2 → H3)\n- Internal link count and structure\n- Image alt text coverage\n- Schema markup (JSON-LD)\n\n### 4. Check search presence\nUse WebSearch to find:\n- `site:example.com` — indexed page count\n- Brand name search — what appears in SERP\n- Top ranking pages — what keywords they rank for\n- Competitor comparison — who ranks for the same terms\n\n### 5. Analyze key content pages\nWebFetch 3-5 important pages (pricing, features, blog):\n- Per-page title/meta/H1 analysis\n- Content depth and keyword coverage\n- Internal linking to/from homepage\n\n### 6. Report findings\n\nPresent as a scored audit:\n\n```\nSEO Audit: example.com\nScore: X/100\n\nTechnical: X/25\n- [PASS/FAIL] HTTPS\n- [PASS/FAIL] Robots.txt\n- [PASS/FAIL] Sitemap\n- [PASS/FAIL] Mobile viewport\n- [PASS/FAIL] Canonical URLs\n\nOn-Page: X/25\n- [PASS/FAIL] Title tags\n- [PASS/FAIL] Meta descriptions\n- [PASS/FAIL] H1 structure\n- [PASS/FAIL] Image alt text\n- [PASS/FAIL] Schema markup\n\nContent: X/25\n- [PASS/FAIL] Word count\n- [PASS/FAIL] Header hierarchy\n- [PASS/FAIL] Internal linking\n\nSearch Presence: X/25\n- Indexed pages: N\n- Brand SERP: [description]\n- Top keywords: [list]\n\nTop 3 Actions:\n1. [Highest impact fix]\n2. [Second highest]\n3. [Third highest]\n```\n\n## Recording Findings\n\nIf the Cogny MCP is connected (`mcp__cogny__create_finding` available), record each actionable finding:\n\n```json\n{\n  \"title\": \"Missing meta descriptions on 12 pages\",\n  \"body\": \"Pages /pricing, /features, /blog/... lack meta descriptions. Average CTR for pages without descriptions is 30% lower.\",\n  \"action_type\": \"seo_optimization\",\n  \"expected_outcome\": \"Improve CTR by 15-30% on affected pages\",\n  \"priority\": \"high\"\n}\n```\n\n## Deeper Analysis with Live Data\n\nIf Cogny MCP is connected, this skill automatically enhances the audit with:\n\n**Google Search Console:** actual queries, click-through rates, rankings, indexing status\n**Bing Webmaster Tools:** Bing traffic, crawl stats, keyword data, backlink analysis\n\nConnect your accounts via [Cogny](https://cogny.com) ($9/mo per channel), then re-run the audit for live data.\n\nFor ongoing monitoring, use 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