{"id":"d8026d84-eef2-4b74-a532-8d5d7cce188d","shortId":"TPgfHQ","kind":"skill","title":"ad-copy-writer","tagline":"Generate ad copy variations for Google, Meta, and LinkedIn Ads","description":"# Ad Copy Writer\n\nGenerate high-converting ad copy for Google Ads, Meta Ads, or LinkedIn Ads.\n\n## Usage\n\n`/ad-copy-writer google \"project management tool\"` — Google Ads copy\n`/ad-copy-writer meta example.com` — Meta Ads copy from website\n`/ad-copy-writer linkedin \"B2B SaaS\"` — LinkedIn Ads copy\n\n## Steps\n\n### 1. Research the product\nIf a URL is provided, WebFetch it and extract:\n- Value proposition\n- Key features / benefits\n- Target audience\n- Pricing (if visible)\n- Unique differentiators\n\nIf a description is provided, use that directly.\n\n### 2. Research the competition\nWebSearch for competitors to understand:\n- What messaging angles they use\n- Common claims in the space\n- Price anchoring\n\n### 3. Generate copy by platform\n\n#### Google Ads (RSA format)\nGenerate 15 headlines (max 30 chars each) and 4 descriptions (max 90 chars each):\n\n**Headlines** — mix of:\n- Benefit-led: \"Cut Ad Spend 40%\"\n- Feature-led: \"AI-Powered Optimization\"\n- Social proof: \"Trusted by 1,000+ Agencies\"\n- CTA: \"Start Free Trial Today\"\n- Keyword-match: \"[Primary keyword] Tool\"\n\n**Descriptions** — mix of:\n- Problem/solution\n- Feature list\n- Social proof + CTA\n- Urgency/offer\n\n#### Meta Ads\nGenerate 3 variations:\n- **Primary text** (125 chars visible, up to 500)\n- **Headline** (40 chars)\n- **Description** (30 chars)\n- **CTA button** recommendation\n\nAngles:\n1. Pain point → solution\n2. Social proof → aspiration\n3. Direct value prop → CTA\n\n#### LinkedIn Ads\nGenerate 3 variations:\n- **Intro text** (150 chars for single image)\n- **Headline** (70 chars)\n- **Description** (100 chars)\n\nAngles:\n1. Professional credibility\n2. ROI / efficiency focus\n3. Industry-specific insight\n\n### 4. Output format\n\nPresent each variation clearly labeled with character counts:\n\n```\n=== Google Ads RSA ===\n\nHeadlines (30 char max):\n1. \"Cut Your Ad Spend by 40%\" (25)\n2. \"AI Marketing Automation\" (24)\n...\n\nDescriptions (90 char max):\n1. \"Stop wasting budget on underperforming ads. Our AI optimizes your campaigns 24/7.\" (83)\n...\n\n=== Meta Ads ===\n\nVariation 1 (Pain → Solution):\nPrimary: \"...\"\nHeadline: \"...\"\n...\n```","tags":["copy","writer","claude","code","marketing","skills","cognyai","agent-skills","ai-agents","claude-code","claude-skills","cluade-mcp"],"capabilities":["skill","source-cognyai","skill-ad-copy-writer","topic-agent-skills","topic-ai-agents","topic-claude-code","topic-claude-skills","topic-cluade-mcp","topic-cursor","topic-geo","topic-growth-hacking","topic-llm","topic-marketing","topic-mcp","topic-seo"],"categories":["claude-code-marketing-skills"],"synonyms":[],"warnings":[],"endpointUrl":"https://skills.sh/cognyai/claude-code-marketing-skills/ad-copy-writer","protocol":"skill","transport":"skills-sh","auth":{"type":"none","details":{"cli":"npx skills add 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'40':143,193,270 '500':191 '70':228 '83':294 '90':131,278 'ad':2,6,14,15,22,26,28,31,39,45,54,117,141,180,216,258,267,287,296 'ad-copy-writ':1 'agenc':157 'ai':148,273,289 'ai-pow':147 'anchor':110 'angl':101,201,233 'aspir':209 'audienc':76 'autom':275 'b2b':51 'benefit':74,138 'benefit-l':137 'budget':284 'button':199 'campaign':292 'char':125,132,187,194,197,223,229,232,262,279 'charact':255 'claim':105 'clear':252 'common':104 'competit':93 'competitor':96 'convert':21 'copi':3,7,16,23,40,46,55,113 'count':256 'credibl':236 'cta':158,177,198,214 'cut':140,265 'descript':84,129,169,195,230,277 'differenti':81 'direct':89,211 'effici':239 'example.com':43 'extract':69 'featur':73,145,173 'feature-l':144 'focus':240 'format':119,248 'free':160 'generat':5,18,112,120,181,217 'googl':10,25,34,38,116,257 'headlin':122,134,192,227,260,302 'high':20 'high-convert':19 'imag':226 'industri':243 'industry-specif':242 'insight':245 'intro':220 'key':72 'keyword':164,167 'keyword-match':163 'label':253 'led':139,146 'linkedin':13,30,50,53,215 'list':174 'manag':36 'market':274 'match':165 'max':123,130,263,280 'messag':100 'meta':11,27,42,44,179,295 'mix':135,170 'optim':150,290 'output':247 'pain':203,299 'platform':115 'point':204 'power':149 'present':249 'price':77,109 'primari':166,184,301 'problem/solution':172 'product':60 'profession':235 'project':35 'proof':152,176,208 'prop':213 'proposit':71 'provid':65,86 'recommend':200 'research':58,91 'roi':238 'rsa':118,259 'saa':52 'singl':225 'skill' 'skill-ad-copy-writer' 'social':151,175,207 'solut':205,300 'source-cognyai' 'space':108 'specif':244 'spend':142,268 'start':159 'step':56 'stop':282 'target':75 'text':185,221 'today':162 'tool':37,168 'topic-agent-skills' 'topic-ai-agents' 'topic-claude-code' 'topic-claude-skills' 'topic-cluade-mcp' 'topic-cursor' 'topic-geo' 'topic-growth-hacking' 'topic-llm' 'topic-marketing' 'topic-mcp' 'topic-seo' 'trial':161 'trust':153 'underperform':286 'understand':98 'uniqu':80 'urgency/offer':178 'url':63 'usag':32 'use':87,103 'valu':70,212 'variat':8,183,219,251,297 'visibl':79,188 'wast':283 'webfetch':66 'websearch':94 'websit':48 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