{"id":"00f95a15-baaf-48af-a220-75a817ab97bb","shortId":"RYg2AM","kind":"skill","title":"email-sequence","tagline":"You are an expert in email marketing and automation. Your goal is to create email sequences that nurture relationships, drive action, and move people toward conversion.","description":"# Email Sequence Design\n\nYou are an expert in email marketing and automation. Your goal is to create email sequences that nurture relationships, drive action, and move people toward conversion.\n\n## Initial Assessment\n\nBefore creating a sequence, understand:\n\n1. **Sequence Type**\n   - Welcome/onboarding sequence\n   - Lead nurture sequence\n   - Re-engagement sequence\n   - Post-purchase sequence\n   - Event-based sequence\n   - Educational sequence\n   - Sales sequence\n\n2. **Audience Context**\n   - Who are they?\n   - What triggered them into this sequence?\n   - What do they already know/believe?\n   - What's their current relationship with you?\n\n3. **Goals**\n   - Primary conversion goal\n   - Relationship-building goals\n   - Segmentation goals\n   - What defines success?\n\n---\n\n## Core Principles\n\n### 1. One Email, One Job\n- Each email has one primary purpose\n- One main CTA per email\n- Don't try to do everything\n\n### 2. Value Before Ask\n- Lead with usefulness\n- Build trust through content\n- Earn the right to sell\n\n### 3. Relevance Over Volume\n- Fewer, better emails win\n- Segment for relevance\n- Quality > frequency\n\n### 4. Clear Path Forward\n- Every email moves them somewhere\n- Links should do something useful\n- Make next steps obvious\n\n---\n\n## Email Sequence Strategy\n\n### Sequence Length\n- Welcome: 3-7 emails\n- Lead nurture: 5-10 emails\n- Onboarding: 5-10 emails\n- Re-engagement: 3-5 emails\n\nDepends on:\n- Sales cycle length\n- Product complexity\n- Relationship stage\n\n### Timing/Delays\n- Welcome email: Immediately\n- Early sequence: 1-2 days apart\n- Nurture: 2-4 days apart\n- Long-term: Weekly or bi-weekly\n\nConsider:\n- B2B: Avoid weekends\n- B2C: Test weekends\n- Time zones: Send at local time\n\n### Subject Line Strategy\n- Clear > Clever\n- Specific > Vague\n- Benefit or curiosity-driven\n- 40-60 characters ideal\n- Test emoji (they're polarizing)\n\n**Patterns that work:**\n- Question: \"Still struggling with X?\"\n- How-to: \"How to [achieve outcome] in [timeframe]\"\n- Number: \"3 ways to [benefit]\"\n- Direct: \"[First name], your [thing] is ready\"\n- Story tease: \"The mistake I made with [topic]\"\n\n### Preview Text\n- Extends the subject line\n- ~90-140 characters\n- Don't repeat subject line\n- Complete the thought or add intrigue\n\n---\n\n## Sequence Templates\n\n### Welcome Sequence (Post-Signup)\n\n**Email 1: Welcome (Immediate)**\n- Subject: Welcome to [Product] — here's your first step\n- Deliver what was promised (lead magnet, access, etc.)\n- Single next action\n- Set expectations for future emails\n\n**Email 2: Quick Win (Day 1-2)**\n- Subject: Get your first [result] in 10 minutes\n- Enable small success\n- Build confidence\n- Link to helpful resource\n\n**Email 3: Story/Why (Day 3-4)**\n- Subject: Why we built [Product]\n- Origin story or mission\n- Connect emotionally\n- Show you understand their problem\n\n**Email 4: Social Proof (Day 5-6)**\n- Subject: How [Customer] achieved [Result]\n- Case study or testimonial\n- Relatable to their situation\n- Soft CTA to explore\n\n**Email 5: Overcome Objection (Day 7-8)**\n- Subject: \"I don't have time for X\" — sound familiar?\n- Address common hesitation\n- Reframe the obstacle\n- Show easy path forward\n\n**Email 6: Core Feature (Day 9-11)**\n- Subject: Have you tried [Feature] yet?\n- Highlight underused capability\n- Show clear benefit\n- Direct CTA to try it\n\n**Email 7: Conversion (Day 12-14)**\n- Subject: Ready to [upgrade/buy/commit]?\n- Summarize value\n- Clear offer\n- Urgency if appropriate\n- Risk reversal (guarantee, trial)\n\n---\n\n### Lead Nurture Sequence (Pre-Sale)\n\n**Email 1: Deliver + Introduce (Immediate)**\n- Deliver the lead magnet\n- Brief intro to who you are\n- Preview what's coming\n\n**Email 2: Expand on Topic (Day 2-3)**\n- Related insight to lead magnet\n- Establish expertise\n- Light CTA to content\n\n**Email 3: Problem Deep-Dive (Day 4-5)**\n- Articulate their problem deeply\n- Show you understand\n- Hint at solution\n\n**Email 4: Solution Framework (Day 6-8)**\n- Your approach/methodology\n- Educational, not salesy\n- Builds toward your product\n\n**Email 5: Case Study (Day 9-11)**\n- Real results from real customer\n- Specific and relatable\n- Soft CTA\n\n**Email 6: Differentiation (Day 12-14)**\n- Why your approach is different\n- Address alternatives\n- Build preference\n\n**Email 7: Objection Handler (Day 15-18)**\n- Common concern addressed\n- FAQ or myth-busting\n- Reduce friction\n\n**Email 8: Direct Offer (Day 19-21)**\n- Clear pitch\n- Strong value proposition\n- Specific CTA\n- Urgency if available\n\n---\n\n### Re-Engagement Sequence\n\n**Email 1: Check-In (Day 30-60 of inactivity)**\n- Subject: Is everything okay, [Name]?\n- Genuine concern\n- Ask what happened\n- Easy win to re-engage\n\n**Email 2: Value Reminder (Day 2-3 after)**\n- Subject: Remember when you [achieved X]?\n- Remind of past value\n- What's new since they left\n- Quick CTA\n\n**Email 3: Incentive (Day 5-7 after)**\n- Subject: We miss you — here's something special\n- Offer if appropriate\n- Limited time\n- Clear CTA\n\n**Email 4: Last Chance (Day 10-14 after)**\n- Subject: Should we stop emailing you?\n- Honest and direct\n- One-click to stay or go\n- Clean the list if no response\n\n---\n\n### Onboarding Sequence (Product Users)\n\nCoordinate with in-app onboarding. Email supports, doesn't duplicate.\n\n**Email 1: Welcome + First Step (Immediate)**\n- Confirm signup\n- One critical action\n- Link directly to that action\n\n**Email 2: Getting Started Help (Day 1)**\n- If they haven't completed step 1\n- Quick tip or video\n- Support option\n\n**Email 3: Feature Highlight (Day 2-3)**\n- Key feature they should know\n- Specific use case\n- In-app link\n\n**Email 4: Success Story (Day 4-5)**\n- Customer who succeeded\n- Relatable journey\n- Motivational\n\n**Email 5: Check-In (Day 7)**\n- How's it going?\n- Ask for feedback\n- Offer help\n\n**Email 6: Advanced Tip (Day 10-12)**\n- Power feature\n- For engaged users\n- Level-up content\n\n**Email 7: Upgrade/Expand (Day 14+)**\n- For trial users: conversion push\n- For free users: upgrade prompt\n- For paid: expansion opportunity\n\n---\n\n## Email Types Reference\n\nA comprehensive guide to lifecycle and campaign emails. Use this as an audit checklist and implementation reference.\n\n### Onboarding Emails\n\n#### New Users Series\n**Trigger**: User signs up (free or trial)\n**Goal**: Activate user, drive to aha moment\n**Typical sequence**: 5-7 emails over 14 days\n\n- Email 1: Welcome + single next step (immediate)\n- Email 2: Quick win / getting started (day 1)\n- Email 3: Key feature highlight (day 3)\n- Email 4: Success story / social proof (day 5)\n- Email 5: Check-in + offer help (day 7)\n- Email 6: Advanced tip (day 10)\n- Email 7: Upgrade prompt or next milestone (day 14)\n\n**Key metrics**: Activation rate, feature adoption\n\n---\n\n#### New Customers Series\n**Trigger**: User converts to paid\n**Goal**: Reinforce purchase decision, drive adoption, reduce early churn\n**Typical sequence**: 3-5 emails over 14 days\n\n- Email 1: Thank you + what's next (immediate)\n- Email 2: Getting full value — setup checklist (day 2)\n- Email 3: Pro tips for paid features (day 5)\n- Email 4: Success story from similar customer (day 7)\n- Email 5: Check-in + introduce support resources (day 14)\n\n**Key point**: Different from new user series—they've committed. Focus on reinforcement and expansion, not conversion.\n\n---\n\n#### Key Onboarding Step Reminder\n**Trigger**: User hasn't completed critical setup step after X time\n**Goal**: Nudge completion of high-value action\n**Format**: Single email or 2-3 email mini-sequence\n\n**Example triggers**:\n- Hasn't connected integration after 48 hours\n- Hasn't invited team member after 3 days\n- Hasn't completed profile after 24 hours\n\n**Copy approach**:\n- Remind them what they started\n- Explain why this step matters\n- Make it easy (direct link to complete)\n- Offer help if stuck\n\n---\n\n#### New User Invite\n**Trigger**: Existing user invites teammate\n**Goal**: Activate the invited user\n**Recipient**: The person being invited\n\n- Email 1: You've been invited (immediate)\n- Email 2: Reminder if not accepted (day 2)\n- Email 3: Final reminder (day 5)\n\n**Copy approach**:\n- Personalize with inviter's name\n- Explain what they're joining\n- Single CTA to accept invite\n- Social proof optional\n\n---\n\n### Retention Emails\n\n#### Upgrade to Paid\n**Trigger**: Free user shows engagement, or trial ending\n**Goal**: Convert free to paid\n**Typical sequence**: 3-5 emails\n\n**Trigger options**:\n- Time-based (trial day 10, 12, 14)\n- Behavior-based (hit usage limit, used premium feature)\n- Engagement-based (highly active free user)\n\n**Sequence structure**:\n- Value summary: What they've accomplished\n- Feature comparison: What they're missing\n- Social proof: Who else upgraded\n- Urgency: Trial ending, limited offer\n- Final: Last chance + easy path\n\n---\n\n#### Upgrade to Higher Plan\n**Trigger**: User approaching plan limits or using features available on higher tier\n**Goal**: Upsell to next tier\n**Format**: Single email or 2-3 email sequence\n\n**Trigger examples**:\n- 80% of seat limit reached\n- 90% of storage/usage limit\n- Tried to use higher-tier feature\n- Power user behavior patterns\n\n**Copy approach**:\n- Acknowledge their growth (positive framing)\n- Show what next tier unlocks\n- Quantify value vs. cost\n- Easy upgrade path\n\n---\n\n#### Ask for Review\n**Trigger**: Customer milestone (30/60/90 days, key achievement, support resolution)\n**Goal**: Generate social proof on G2, Capterra, app stores\n**Format**: Single email\n\n**Best timing**:\n- After positive support interaction\n- After achieving measurable result\n- After renewal\n- NOT after billing issues or bugs\n\n**Copy approach**:\n- Thank them for being a customer\n- Mention specific value/milestone if possible\n- Explain why reviews matter (help others decide)\n- Direct link to review platform\n- Keep it short—this is an ask\n\n---\n\n#### Offer Support Proactively\n**Trigger**: Signs of struggle (drop in usage, failed actions, error encounters)\n**Goal**: Save at-risk user, improve experience\n**Format**: Single email\n\n**Trigger examples**:\n- Usage dropped significantly week-over-week\n- Multiple failed attempts at action\n- Viewed help docs repeatedly\n- Stuck at same onboarding step\n\n**Copy approach**:\n- Genuine concern tone\n- Specific: \"I noticed you...\" (if data allows)\n- Offer direct help (not just link to docs)\n- Personal from support or CSM\n- No sales pitch—pure help\n\n---\n\n#### Product Usage Report\n**Trigger**: Time-based (weekly, monthly, quarterly)\n**Goal**: Demonstrate value, drive engagement, reduce churn\n**Format**: Single email, recurring\n\n**What to include**:\n- Key metrics/activity summary\n- Comparison to previous period\n- Achievements/milestones\n- Suggestions for improvement\n- Light CTA to explore more\n\n**Examples**:\n- \"You saved X hours this month\"\n- \"Your team completed X projects\"\n- \"You're in the top X% of users\"\n\n**Key point**: Make them feel good and remind them of value delivered.\n\n---\n\n#### NPS Survey\n**Trigger**: Time-based (quarterly) or event-based (post-milestone)\n**Goal**: Measure satisfaction, identify promoters and detractors\n**Format**: Single email\n\n**Best practices**:\n- Keep it simple: Just the NPS question initially\n- Follow-up form for \"why\" based on score\n- Personal sender (CEO, founder, CSM)\n- Tell them how you'll use feedback\n\n**Follow-up based on score**:\n- Promoters (9-10): Thank + ask for review/referral\n- Passives (7-8): Ask what would make it a 10\n- Detractors (0-6): Personal outreach to understand issues\n\n---\n\n#### Referral Program\n**Trigger**: Customer milestone, promoter NPS score, or campaign\n**Goal**: Generate referrals\n**Format**: Single email or periodic reminders\n\n**Good timing**:\n- After positive NPS response\n- After customer achieves result\n- After renewal\n- Seasonal campaigns\n\n**Copy approach**:\n- Remind them of their success\n- Explain the referral offer clearly\n- Make sharing easy (unique link)\n- Show what's in it for them AND referee\n\n---\n\n### Billing Emails\n\n#### Switch to Annual\n**Trigger**: Monthly subscriber at renewal time or campaign\n**Goal**: Convert monthly to annual (improve LTV, reduce churn)\n**Format**: Single email or 2-email sequence\n\n**Value proposition**:\n- Calculate exact savings\n- Additional benefits (if any)\n- Lock in current price messaging\n- Easy one-click switch\n\n**Best timing**:\n- Around monthly renewal date\n- End of year / new year\n- After 3-6 months of loyalty\n- Price increase announcement (lock in old rate)\n\n---\n\n#### Failed Payment Recovery\n**Trigger**: Payment fails\n**Goal**: Recover revenue, retain customer\n**Typical sequence**: 3-4 emails over 7-14 days\n\n**Sequence structure**:\n- Email 1 (Day 0): Friendly notice, update payment link\n- Email 2 (Day 3): Reminder, service may be interrupted\n- Email 3 (Day 7): Urgent, account will be suspended\n- Email 4 (Day 10-14): Final notice, what they'll lose\n\n**Copy approach**:\n- Assume it's an accident (card expired, etc.)\n- Clear, direct, no guilt\n- Single CTA to update payment\n- Explain what happens if not resolved\n\n**Key metrics**: Recovery rate, time to recovery\n\n---\n\n#### Cancellation Survey\n**Trigger**: User cancels subscription\n**Goal**: Learn why, opportunity to save\n**Format**: Single email (immediate)\n\n**Options**:\n- In-app survey at cancellation (better completion)\n- Follow-up email if they skip in-app\n- Personal outreach for high-value accounts\n\n**Questions to ask**:\n- Primary reason for cancelling\n- What could we have done better\n- Would anything change your mind\n- Can we help with transition\n\n**Winback opportunity**: Based on reason, offer targeted save (discount, pause, downgrade, training).\n\n---\n\n#### Upcoming Renewal Reminder\n**Trigger**: X days before renewal (14 or 30 days typical)\n**Goal**: No surprise charges, opportunity to expand\n**Format**: Single email\n\n**What to include**:\n- Renewal date and amount\n- What's included in renewal\n- How to update payment/plan\n- Changes to pricing/features (if any)\n- Optional: Upsell opportunity\n\n**Required for**: Annual subscriptions, high-value contracts\n\n---\n\n### Usage Emails\n\n#### Daily/Weekly/Monthly Summary\n**Trigger**: Time-based\n**Goal**: Drive engagement, demonstrate value\n**Format**: Single email, recurring\n\n**Content by frequency**:\n- **Daily**: Notifications, quick stats (for high-engagement products)\n- **Weekly**: Activity summary, highlights, suggestions\n- **Monthly**: Comprehensive report, achievements, ROI if calculable\n\n**Structure**:\n- Key metrics at a glance\n- Notable achievements\n- Activity breakdown\n- Suggestions / what to try next\n- CTA to dive deeper\n\n**Personalization**: Must be relevant to their actual usage. Empty reports are worse than no report.\n\n---\n\n#### Key Event or Milestone Notifications\n**Trigger**: Specific achievement or event\n**Goal**: Celebrate, drive continued engagement\n**Format**: Single email per event\n\n**Milestone examples**:\n- First [action] completed\n- 10th/100th [thing] created\n- Goal achieved\n- Team collaboration milestone\n- Usage streak\n\n**Copy approach**:\n- Celebration tone\n- Specific achievement\n- Context (compared to others, compared to before)\n- What's next / next milestone\n\n---\n\n### Win-Back Emails\n\n#### Expired Trials\n**Trigger**: Trial ended without conversion\n**Goal**: Convert or re-engage\n**Typical sequence**: 3-4 emails over 30 days\n\n**Sequence structure**:\n- Email 1 (Day 1 post-expiry): Trial ended, here's what you're missing\n- Email 2 (Day 7): What held you back? (gather feedback)\n- Email 3 (Day 14): Incentive offer (discount, extended trial)\n- Email 4 (Day 30): Final reach-out, door is open\n\n**Segmentation**: Different approach based on trial engagement level:\n- High engagement: Focus on removing friction to convert\n- Low engagement: Offer fresh start, more onboarding help\n- No engagement: Ask what happened, offer demo/call\n\n---\n\n#### Cancelled Customers\n**Trigger**: Time after cancellation (30, 60, 90 days)\n**Goal**: Win back churned customers\n**Typical sequence**: 2-3 emails spread over 90 days\n\n**Sequence structure**:\n- Email 1 (Day 30): What's new since you left\n- Email 2 (Day 60): We've addressed [common reason]\n- Email 3 (Day 90): Special offer to return\n\n**Copy approach**:\n- No guilt, no desperation\n- Genuine updates and improvements\n- Personalize based on cancellation reason if known\n- Make return easy\n\n**Key point**: They're more likely to return if their reason was addressed.\n\n---\n\n### Campaign Emails\n\n#### Monthly Roundup / Newsletter\n**Trigger**: Time-based (monthly)\n**Goal**: Engagement, brand presence, content distribution\n**Format**: Single email, recurring\n\n**Content mix**:\n- Product updates and tips\n- Customer stories\n- Educational content\n- Company news\n- Industry insights\n\n**Best practices**:\n- Consistent send day/time\n- Scannable format\n- Mix of content types\n- One primary CTA focus\n- Unsubscribe is okay—keeps list healthy\n\n---\n\n#### Seasonal Promotions\n**Trigger**: Calendar events (Black Friday, New Year, etc.)\n**Goal**: Drive conversions with timely offer\n**Format**: Campaign burst (2-4 emails)\n\n**Common opportunities**:\n- New Year (fresh start, annual planning)\n- End of fiscal year (budget spending)\n- Black Friday / Cyber Monday\n- Industry-specific seasons\n- Back to school / work\n\n**Sequence structure**:\n- Announcement: Offer reveal\n- Reminder: Midway through promotion\n- Last chance: Final hours\n\n---\n\n#### Product Updates\n**Trigger**: New feature release\n**Goal**: Adoption, engagement, demonstrate momentum\n**Format**: Single email per major release\n\n**What to include**:\n- What's new (clear and simple)\n- Why it matters (benefit, not just feature)\n- How to use it (direct link)\n- Who asked for it (community acknowledgment)\n\n**Segmentation**: Consider targeting based on relevance:\n- Users who would benefit most\n- Users who requested feature\n- Power users first (for beta feel)\n\n---\n\n#### Industry News Roundup\n**Trigger**: Time-based (weekly or monthly)\n**Goal**: Thought leadership, engagement, brand value\n**Format**: Curated newsletter\n\n**Content**:\n- Curated news and links\n- Your take / commentary\n- What it means for readers\n- How your product helps\n\n**Best for**: B2B products where customers care about industry trends.\n\n---\n\n#### Pricing Update\n**Trigger**: Price change announcement\n**Goal**: Transparent communication, minimize churn\n**Format**: Single email (or sequence for major changes)\n\n**Timeline**:\n- Announce 30-60 days before change\n- Reminder 14 days before\n- Final notice 7 days before\n\n**Copy approach**:\n- Clear, direct, transparent\n- Explain the why (value delivered, costs increased)\n- Grandfather if possible (lock in old rate)\n- Give options (annual lock-in, downgrade)\n\n**Important**: Honesty and advance notice build trust even when price increases.\n\n---\n\n## Email Audit Checklist\n\nUse this to audit your current email program:\n\n### Onboarding\n- [ ] New users series\n- [ ] New customers series\n- [ ] Key onboarding step reminders\n- [ ] New user invite sequence\n\n### Retention\n- [ ] Upgrade to paid sequence\n- [ ] Upgrade to higher plan triggers\n- [ ] Ask for review (timed properly)\n- [ ] Proactive support outreach\n- [ ] Product usage reports\n- [ ] NPS survey\n- [ ] Referral program emails\n\n### Billing\n- [ ] Switch to annual campaign\n- [ ] Failed payment recovery sequence\n- [ ] Cancellation survey\n- [ ] Upcoming renewal reminders\n\n### Usage\n- [ ] Daily/weekly/monthly summaries\n- [ ] Key event notifications\n- [ ] Milestone celebrations\n\n### Win-Back\n- [ ] Expired trial sequence\n- [ ] Cancelled customer sequence\n\n### Campaigns\n- [ ] Monthly roundup / newsletter\n- [ ] Seasonal promotion calendar\n- [ ] Product update announcements\n- [ ] Pricing update communications\n\n---\n\n## Email Copy Guidelines\n\n### Structure\n1. **Hook**: First line grabs attention\n2. **Context**: Why this matters to them\n3. **Value**: The useful content\n4. **CTA**: What to do next\n5. **Sign-off**: Human, warm close\n\n### Formatting\n- Short paragraphs (1-3 sentences)\n- White space between sections\n- Bullet points for scanability\n- Bold for emphasis (sparingly)\n- Mobile-first (most read on phone)\n\n### Tone\n- Conversational, not formal\n- First-person (I/we) and second-person (you)\n- Active voice\n- Match your brand but lean friendly\n- Read it out loud—does it sound human?\n\n### Length\n- Shorter is usually better\n- 50-125 words for transactional\n- 150-300 words for educational\n- 300-500 words for story-driven\n- If it's long, it better be good\n\n### CTA Buttons vs. Links\n- Buttons: Primary actions, high-visibility\n- Links: Secondary actions, in-text\n- One clear primary CTA per email\n- Button text: Action + outcome\n\n---\n\n## Personalization\n\n### Merge Fields\n- First name (fallback to \"there\" or \"friend\")\n- Company name (B2B)\n- Relevant data (usage, plan, etc.)\n\n### Dynamic Content\n- Based on segment\n- Based on behavior\n- Based on stage\n\n### Triggered Emails\n- Action-based sends\n- More relevant than time-based\n- Examples: Feature used, milestone hit, inactivity\n\n---\n\n## Segmentation Strategies\n\n### By Behavior\n- Openers vs. non-openers\n- Clickers vs. non-clickers\n- Active vs. inactive\n\n### By Stage\n- Trial vs. paid\n- New vs. long-term\n- Engaged vs. at-risk\n\n### By Profile\n- Industry/role (B2B)\n- Use case / goal\n- Company size\n\n---\n\n## Testing and Optimization\n\n### What to Test\n- Subject lines (highest impact)\n- Send times\n- Email length\n- CTA placement and copy\n- Personalization level\n- Sequence timing\n\n### How to Test\n- A/B test one variable at a time\n- Sufficient sample size\n- Statistical significance\n- Document learnings\n\n### Metrics to Track\n- Open rate (benchmark: 20-40%)\n- Click rate (benchmark: 2-5%)\n- Unsubscribe rate (keep under 0.5%)\n- Conversion rate (specific to sequence goal)\n- Revenue per email (if applicable)\n\n---\n\n## Output Format\n\n### Sequence Overview\n```\nSequence Name: [Name]\nTrigger: [What starts the sequence]\nGoal: [Primary conversion goal]\nLength: [Number of emails]\nTiming: [Delay between emails]\nExit Conditions: [When they leave the sequence]\n```\n\n### For Each Email\n```\nEmail [#]: [Name/Purpose]\nSend: [Timing]\nSubject: [Subject line]\nPreview: [Preview text]\nBody: [Full copy]\nCTA: [Button text] → [Link destination]\nSegment/Conditions: [If applicable]\n```\n\n### Metrics Plan\nWhat to measure and benchmarks\n\n---\n\n## Questions to Ask\n\nIf you need more context:\n1. What triggers entry to this sequence?\n2. What's the primary goal/conversion action?\n3. Who is the audience?\n4. What do they already know about you?\n5. What other emails are they receiving?\n6. What's your current email performance?\n\n---\n\n## Related Skills\n\n- **onboarding-cro**: For in-app onboarding (email supports this)\n- **copywriting**: For landing pages emails link to\n- **ab-test-setup**: For testing email elements\n- **popup-cro**: For email capture popups\n\n## When to Use\nThis skill is applicable to execute the workflow or actions described in the overview.\n\n## Limitations\n- Use this skill only when the task clearly matches the scope described above.\n- Do not treat the output as a substitute for environment-specific validation, testing, or expert review.\n- Stop and ask for clarification if required inputs, permissions, safety boundaries, or success criteria are 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'achievements/milestones':1575 'acknowledg':1375,2534 'action':24,53,376,802,807,1127,1477,1504,2155,2895,2901,2913,2947,3154,3229 'action-bas':2946 'activ':944,1014,1194,1290,2087,2106,2843,2976 'actual':2123 'add':344 'addit':1795 'address':469,631,644,2330,2373 'adopt':1017,1031,2497 'advanc':878,999,2666 'aha':948 'allow':1525 'alreadi':105,3164 'altern':632 'amount':2031 'announc':1828,2479,2607,2622,2766 'annual':1765,1778,2051,2457,2658,2729 'anyth':1981 'apart':241,246 'app':785,845,1411,1944,1959,3190 'applic':3070,3125,3223 'approach':628,1163,1225,1328,1374,1435,1515,1736,1894,2168,2259,2342,2638 'approach/methodology':595 'appropri':519,742 'around':1811 'articul':577 'ask':155,690,871,1392,1465,1681,1687,1969,2283,2530,2710,3135,3267 'assess':60 'assum':1895 'at-risk':1482,2991 'attempt':1502 'attent':2779 'audienc':91,3159 'audit':926,2675,2680 'autom':12,41 'avail':668,1334 'avoid':257 'b2b':256,2594,2927,2997 'b2c':259 'back':2187,2234,2300,2473,2750 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'check-in':675,862,990,1080 'checklist':927,1057,2676 'churn':1034,1560,1782,2301,2612 'clarif':3269 'clean':771 'clear':182,271,496,515,659,745,1746,1903,2513,2639,2906,3242 'clever':272 'click':766,1807,3050 'clicker':2971,2975 'close':2804 'collabor':2163 'come':548 'commentari':2582 'commit':1097 'common':470,642,2331,2451 'communic':2610,2769 'communiti':2533 'compani':2404,2925,3001 'compar':2174,2177 'comparison':1302,1571 'complet':340,819,1113,1122,1157,1180,1593,1949,2156 'complex':229 'comprehens':915,2092 'concern':643,689,1517 'condit':3096 'confid':401 'confirm':798 'connect':421,1142 'consid':255,2536 'consist':2410 'content':162,567,891,2074,2388,2394,2403,2417,2575,2791,2934 'context':92,2173,2781,3140 'continu':2145 'contract':2056 'convers':29,58,117,505,900,1104,2195,2441,2831,3060,3085 'convert':1023,1258,1775,2197,2272 'coordin':781 'copi':1162,1224,1373,1434,1514,1735,1893,2167,2341,2637,2771,3020,3117 'copywrit':3195 'core':128,481 'cost':1388,2647 'could':1975 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'fresh':2276,2455 'friction':651,2270 'friday':2435,2466 'friend':1859,2850,2924 'full':1054,3116 'futur':380 'g2':1409 'gather':2235 'generat':1405,1713 'genuin':688,1516,2347 'get':390,810,969,1053 'give':2656 'glanc':2103 'go':770,870 'goal':14,43,115,118,122,124,943,1026,1120,1193,1257,1338,1404,1480,1554,1630,1712,1774,1839,1931,2015,2065,2142,2160,2196,2298,2384,2439,2496,2566,2608,3000,3065,3083,3086 'goal/conversion':3153 'good':1609,1721,2888 'grab':2778 'grandfath':2649 'growth':1377 'guarante':522 'guid':916 'guidelin':2772 'guilt':1906,2344 'handler':638 'happen':692,1914,2285 'hasn':1111,1140,1147,1155 'haven':817 'healthi':2428 'held':2232 'help':404,812,875,994,1182,1451,1506,1528,1543,1987,2280,2591 'hesit':471 'high':1125,1289,1964,2054,2083,2265,2897 'high-engag':2082 'high-valu':1124,1963,2053 'high-vis':2896 'higher':1324,1336,1366,2707 'higher-ti':1365 'highest':3011 'highlight':492,831,977,2089 'hint':584 'hit':1280,2960 'honest':761 'honesti':2664 'hook':2775 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'mobile-first':2823 'moment':949 'momentum':2500 'monday':2468 'month':1552,1590,1767,1776,1812,1823,2091,2376,2383,2565,2758 'motiv':859 'move':26,55,187 'multipl':1500 'must':2118 'myth':648 'myth-bust':647 'name':313,687,1230,2919,2926,3076,3077 'name/purpose':3106 'need':3138 'new':719,933,1018,1092,1185,1818,2320,2436,2453,2493,2512,2686,2689,2696,2984 'news':2405,2557,2577 'newslett':2378,2574,2760 'next':196,375,962,1008,1049,1341,1382,2112,2182,2183,2797 'non':2969,2974 'non-click':2973 'non-open':2968 'notabl':2104 'notic':1521,1860,1888,2633,2667 'notif':2078,2136,2745 'nps':1616,1647,1708,1725,2721 'nudg':1121 'number':306,3088 'nurtur':21,50,72,209,242,525 'object':455,637 'obstacl':474 'obvious':198 'offer':516,655,740,874,993,1181,1316,1466,1526,1745,1995,2242,2275,2286,2338,2444,2480 'okay':686,2425 'old':1831,2654 'onboard':213,777,786,931,1106,1512,2279,2685,2693,3185,3191 'onboarding-cro':3184 'one':131,133,138,141,765,800,1806,2419,2905,3030 'one-click':764,1805 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'prefer':634 'premium':1284 'presenc':2387 'preview':326,545,3112,3113 'previous':1573 'price':1802,1826,2602,2605,2672,2767 'pricing/features':2043 'primari':116,139,1970,2420,2894,2907,3084,3152 'principl':129 'pro':1062 'proactiv':1468,2715 'problem':427,570,579 'product':228,360,416,602,779,1544,2085,2396,2490,2590,2595,2718,2764 'profil':1158,2995 'program':1703,2684,2724 'project':1595 'promis':369 'promot':1634,1677,1707,2430,2485,2762 'prompt':906,1006 'proof':431,985,1242,1308,1407 'proper':2714 'proposit':663,1791 'purchas':80,1028 'pure':1542 'purpos':140 'push':901 'qualiti':179 'quantifi':1385 'quarter':1553,1622 'question':292,1648,1967,3133 'quick':384,723,822,967,2079 'rate':1015,1832,1921,2655,3046,3051,3056,3061 're':75,218,287,670,697,1234,1305,1597,2200,2225,2364 're-engag':74,217,669,696,2199 'reach':1357,2252 'reach-out':2251 'read':2827,2851 'reader':2587 'readi':317,510 'real':610,613 'reason':1971,1994,2332,2355,2371 'receiv':3174 'recipi':1198 'recov':1840 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