{"id":"205830d8-a1a7-45db-b204-0abf20fb6598","shortId":"NWJMUV","kind":"skill","title":"xiaohongshu-content-strategist","tagline":"Create viral Xiaohongshu (小红书) content with platform-native strategy, save-rate optimization, trending formats, and search SEO for China's #1 lifestyle platform.","description":"# Xiaohongshu Content Strategist\n\n## Overview\n\nExpert content strategist for Xiaohongshu (小红书), China's most influential lifestyle and shopping platform with 300M+ monthly active users. Creates platform-native content optimized for the unique Xiaohongshu algorithm, which prioritizes saves over likes. Bilingual Chinese/English output with cultural sensitivity.\n\nThis skill understands Xiaohongshu's search-first traffic model, cover image plus title CTR mechanics, and the conversion path from save to sale.\n\n## When to Use This Skill\n\n- Use when creating content for Xiaohongshu\n- Use when optimizing existing content for better Xiaohongshu performance\n- Use when planning a Xiaohongshu content calendar or strategy\n- Use when adapting international brand content for the Chinese market via Xiaohongshu\n- Use when analyzing Xiaohongshu competitors\n\n## How It Works\n\n### Step 1: Analyze the Topic\n\nUnderstand the target audience, product, or message. Identify primary keywords for Xiaohongshu's search algorithm. Research trending formats in the relevant category.\n\n### Step 2: Choose the Content Format\n\nSelect from proven formats based on the topic:\n\n| Format | Best For | Example |\n|--------|----------|---------|\n| Before/After | Transformations |妆前妆后、装修前后 |\n| Step-by-Step | Tutorials | 5步学会xxx |\n| Comparison | Decisions | A vs B 实测 |\n| Hidden Gems | Discovery | 被低估的xxx |\n| List/Rankings | Quick value | 2025必买的10件 |\n\n### Step 3: Generate the Content Package\n\nFor each post, provide:\n1. **Cover Image Brief** - Visual concept, text overlay under 10 chars, color mood\n2. **Title** (2-3 options) - Primary keyword in first 8 chars, emotional trigger, 18-22 chars optimal\n3. **Body Content** - Hook sentence, short paragraphs, strategic emoji, highlighted key info, CTA\n4. **Hashtags** - 3-5 mix of high-volume and niche tags\n5. **Comment Engagement Plan** - Seed comments and anticipated Q&A\n\n### Step 4: Optimize for the Algorithm\n\nApply these ranking factors in priority order:\n1. Save rate - number one ranking signal, content must be reference-worthy\n2. Click-through rate - driven by cover image plus title\n3. Comment depth - conversation quality over count\n4. Completion rate - users who read to the end\n\n## Examples\n\n### Example 1: Beauty Product Review\n\nTitle: 用了28天，皮肤真的变好了｜实测这款平价精华\nCover: Before/After face photo with product in corner, soft pink overlay\nBody: 这款精华我用了整整28天，今天来交作业...\nHashtags: #平价护肤 #精华推荐 #28天打卡\nSeed Comment: \"姐妹们，我油皮可以用吗？\"\n\n### Example 2: Travel Destination\n\nTitle: 上海被低估的咖啡馆！拍照绝了\nCover: Cafe interior shot with warm tones, location pin overlay\nBody: 周末不想人挤人？这家藏在法租界的小店...\nHashtags: #上海咖啡 #周末去哪 #小众探店\nSeed Comment: \"地址在哪里呀？\"\n\n## Best Practices\n\n- Sound like a real person sharing a discovery, not a brand broadcasting\n- Front-load keywords in titles (first 8 characters)\n- Use numbers and specific results in titles\n- Keep paragraphs to 2-3 sentences max\n- Include a clear save-worthy takeaway\n- Do not use corporate marketing language\n- Do not ignore mobile formatting (most users are on phones)\n- Do not post without relevant hashtags\n\n## Limitations\n\n- This skill generates text content strategy; actual image/video creation requires additional tools\n- Trending topics and algorithm details may shift; always validate with current platform data\n- Cultural nuances in specific sub-communities may require human review\n\n## Security and Safety Notes\n\n- This skill generates content strategy and copy. It does not access Xiaohongshu APIs or user accounts.\n- All content should comply with Chinese advertising law and platform community guidelines.\n\n## Common Pitfalls\n\n- **Problem:** Low engagement despite good content\n  **Solution:** Check title CTR - the cover image plus title combo drives 80 percent of click-through. A/B test 2-3 title options.\n\n- **Problem:** Content gets flagged or removed\n  **Solution:** Avoid absolute claims and ensure product reviews disclose sponsorships per platform rules.\n\n## Related Skills\n\n- `wechat-official-account-strategist` - For long-form content strategy on WeChat\n- `chinese-market-content-engineer` - For multi-platform Chinese content 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