{"id":"4963fea0-ccba-4d48-a717-692543c75ee3","shortId":"M54jRW","kind":"skill","title":"kotler-macro-analyzer","tagline":"Professional PESTEL/SWOT analysis agent based on Kotler's methodology for strategic market audits.","description":"# Kotler Macro-Environment Analyzer\n\n## Overview\nThis skill transforms the agent into a senior strategic consultant specializing in Philip Kotler’s macro-marketing environment analysis. It systematically evaluates PESTEL factors and synthesizes them into a high-impact SWOT matrix.\n\n## When to Use This Skill\n- Use when conducting market entry research or a periodic strategic audit.\n- Use to validate business assumptions against real-time macro-economic indicators (GDP, inflation, regulations).\n- Use when preparing for high-level business planning sessions.\n\n## How It Works\n### Step 1: Real-time Data Retrieval\nThe agent uses search tools to gather the latest economic, political, and legal data for the target region.\n### Step 2: PESTEL Mapping\nFindings are categorized into Political, Economic, Social, Technological, Environmental, and Legal dimensions.\n### Step 3: SWOT Synthesis\nMacro-trends are mapped to Opportunities and Threats, while internal user data is mapped to Strengths and Weaknesses.\n\n## Examples\n\n### Example 1: Regional Market Entry\n\"Conduct a Kotler-style strategic audit for a renewable energy startup planning to enter the Eastern European market in 2026. Focus on regulatory shifts and green energy subsidies.\"\n\n### Example 2: Competitive Resilience\n\"Analyze the current macro-environment for a retail chain in Ukraine. Identify threats from inflation and opportunities from shifting consumer displacement trends.\"\n\n## Best Practices\n- ✅ Always use search tools to verify specific economic indicators (e.g., current central bank rates).\n- ✅ Link SWOT points directly to the PESTEL findings for logical continuity.\n- ❌ Do not provide generic analysis without region-specific data or numerical evidence.\n\n## Limitations\n- **Expert Review Required**: This skill provides strategic frameworks but does not substitute for professional financial, legal, or management consulting.\n- **Data Freshness**: The quality of the output depends on the real-time availability of data from search tools; results may vary in rapidly shifting economic environments.\n- **Scope**: The analysis focuses on macro-level factors and does not include detailed internal operational 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github topic:agent-skills · 34404 github stars · SKILL.md body (2,193 chars)","verified":false,"liveness":"unknown","lastLivenessCheck":null,"agentReviews":{"count":0,"score_avg":null,"cost_usd_avg":null,"success_rate":null,"latency_p50_ms":null,"narrative_summary":null,"summary_updated_at":null},"enrichmentModel":"deterministic:skill-github:v1","enrichmentVersion":1,"enrichedAt":"2026-04-22T00:51:07.488Z","embedding":null,"createdAt":"2026-04-19T12:58:08.028Z","updatedAt":"2026-04-22T00:51:07.488Z","lastSeenAt":"2026-04-22T00:51:07.488Z","tsv":"'1':105,170 '2':130,204 '2026':194 '3':146 'agent':8,28,112 'alway':232 'analysi':7,43,261,319 'analyz':4,22,207 'assumpt':79 'audit':17,74,180,333 'avail':303 'bank':244 'base':9 'best':230 'busi':78,98 'categor':135 'central':243 'chain':216 'competit':205 'conduct':66,174 'consult':33,289 'consum':227 'continu':256 'current':209,242 'data':109,124,161,266,290,305 'depend':297 'detail':330 'dimens':144 'direct':249 'displac':228 'e.g':241 'eastern':190 'econom':86,120,138,239,315 'energi':184,201 'enter':188 'entri':68,173 'environ':21,42,212,316 'environment':141 'european':191 'evalu':46 'evid':269 'exampl':168,169,203 'expert':271 'factor':48,325 'financi':285 'find':133,253 'focus':195,320 'framework':278 'fresh':291 'gather':117 'gdp':88 'generic':260 'green':200 'high':55,96 'high-impact':54 'high-level':95 'identifi':219 'impact':56 'includ':329 'indic':87,240 'inflat':89,222 'intern':159,331 'kotler':2,11,18,37,177 'kotler-macro-analyz':1 'kotler-styl':176 'latest':119 'legal':123,143,286 'level':97,324 'limit':270 'link':246 'logic':255 'macro':3,20,40,85,150,211,323 'macro-econom':84 'macro-environ':19,210 'macro-level':322 'macro-market':39 'macro-trend':149 'manag':288 'map':132,153,163 'market':16,41,67,172,192 'matrix':58 'may':310 'methodolog':13 'numer':268 'oper':332 'opportun':155,224 'output':296 'overview':23 'period':72 'pestel':47,131,252 'pestel/swot':6 'philip':36 'plan':99,186 'point':248 'polit':121,137 'practic':231 'prepar':93 'profession':5,284 'provid':259,276 'qualiti':293 'rapid':313 'rate':245 'real':82,107,301 'real-tim':81,106,300 'region':128,171,264 'region-specif':263 'regul':90 'regulatori':197 'renew':183 'requir':273 'research':69 'resili':206 'result':309 'retail':215 'retriev':110 'review':272 'scope':317 'search':114,234,307 'senior':31 'session':100 'shift':198,226,314 'skill':25,63,275 'skill-kotler-macro-analyzer' 'social':139 'source-sickn33' 'special':34 'specif':238,265 'startup':185 'step':104,129,145 'strateg':15,32,73,179,277 'strength':165 'style':178 'subsidi':202 'substitut':282 'swot':57,147,247 'synthes':50 'synthesi':148 'systemat':45 'target':127 'technolog':140 'threat':157,220 'time':83,108,302 'tool':115,235,308 'topic-agent-skills' 'topic-agentic-skills' 'topic-ai-agent-skills' 'topic-ai-agents' 'topic-ai-coding' 'topic-ai-workflows' 'topic-antigravity' 'topic-antigravity-skills' 'topic-claude-code' 'topic-claude-code-skills' 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