{"id":"3172225d-117d-465d-a415-8d5768c7d817","shortId":"JGcmej","kind":"skill","title":"startup-business-analyst-business-case","tagline":"'Generate comprehensive investor-ready business case document with","description":"# Business Case Generator\n\nGenerate a comprehensive, investor-ready business case document covering market opportunity, solution, competitive landscape, financial projections, team, risks, and funding ask for startup fundraising and strategic planning.\n\n## Use this skill when\n\n- Working on business case generator tasks or workflows\n- Needing guidance, best practices, or checklists for business case generator\n\n## Do not use this skill when\n\n- The task is unrelated to business case generator\n- You need a different domain or tool outside this scope\n\n## Instructions\n\n- Clarify goals, constraints, and required inputs.\n- Apply relevant best practices and validate outcomes.\n- Provide actionable steps and verification.\n- If detailed examples are required, open `resources/implementation-playbook.md`.\n\n## What This Command Does\n\nCreate a complete business case including:\n1. Executive summary\n2. Problem and market opportunity\n3. Solution and product\n4. Competitive analysis and differentiation\n5. Financial projections\n6. Go-to-market strategy\n7. Team and organization\n8. Risks and mitigation\n9. Funding ask and use of proceeds\n\n## Instructions for Claude\n\nWhen this command is invoked, follow these steps:\n\n### Step 1: Gather Context\n\nAsk the user for key information:\n\n**Company Basics:**\n- Company name and elevator pitch\n- Stage (pre-seed, seed, Series A)\n- Problem being solved\n- Target customers\n\n**Audience:**\n- Who will read this? (VCs, angels, strategic partners)\n- What's the primary goal? (fundraising, partnership, internal planning)\n\n**Available Materials:**\n- Existing pitch deck or docs?\n- Market sizing data?\n- Financial model?\n- Competitive analysis?\n\n### Step 2: Activate Relevant Skills\n\nReference skills for comprehensive analysis:\n- **market-sizing-analysis** - TAM/SAM/SOM calculations\n- **startup-financial-modeling** - Financial projections\n- **competitive-landscape** - Competitive analysis frameworks\n- **team-composition-analysis** - Organization planning\n- **startup-metrics-framework** - Key metrics and benchmarks\n\n### Step 3: Structure the Business Case\n\nCreate a comprehensive document with these sections:\n\n---\n\n## Business Case Document Structure\n\n### Section 1: Executive Summary (1-2 pages)\n\n**Company Overview:**\n- One-sentence description\n- Founded, location, stage\n- Team highlights\n\n**Problem Statement:**\n- Core problem being solved (2-3 sentences)\n- Market pain quantified\n\n**Solution:**\n- How the product solves it (2-3 sentences)\n- Key differentiation\n\n**Market Opportunity:**\n- TAM: $X.XB\n- SAM: $X.XM\n- SOM (Year 5): $X.XM\n\n**Traction:**\n- Current metrics (MRR, customers, growth rate)\n- Key milestones achieved\n\n**Financial Snapshot:**\n```\n| Metric | Current | Year 1 | Year 2 | Year 3 |\n|--------|---------|--------|--------|--------|\n| ARR | $X | $Y | $Z | $W |\n| Customers | X | Y | Z | W |\n| Team Size | X | Y | Z | W |\n```\n\n**Funding Ask:**\n- Amount seeking\n- Use of proceeds (top 3-4)\n- Expected milestones\n\n### Section 2: Problem & Market Opportunity (2-3 pages)\n\n**The Problem:**\n- Detailed problem description\n- Who experiences this problem\n- Current solutions and their limitations\n- Cost of the problem (quantified)\n\n**Market Landscape:**\n- Industry overview\n- Key trends driving opportunity\n- Market growth rate and drivers\n\n**Market Sizing:**\n- TAM calculation and methodology\n- SAM with filters applied\n- SOM with assumptions\n- Validation and data sources\n- Comparison to public companies\n\n**Target Customer Profile:**\n- Primary segments\n- Customer characteristics\n- Decision-makers and buying process\n\n### Section 3: Solution & Product (2-3 pages)\n\n**Product Overview:**\n- What it does (features and capabilities)\n- How it works (architecture/approach)\n- Key differentiators\n- Technology advantages\n\n**Value Proposition:**\n- Benefits by customer segment\n- ROI or value delivered\n- Time to value\n\n**Product Roadmap:**\n- Current state\n- Near-term (6 months)\n- Medium-term (12-18 months)\n- Vision (2-3 years)\n\n**Intellectual Property:**\n- Patents (filed, pending)\n- Proprietary technology\n- Data advantages\n- Defensibility\n\n### Section 4: Competitive Analysis (2 pages)\n\n**Competitive Landscape:**\n- Direct competitors\n- Indirect competitors (alternatives)\n- Adjacent players (potential entrants)\n\n**Competitive Matrix:**\n```\n| Feature/Factor | Us | Comp A | Comp B | Comp C |\n|----------------|----|---------| -------|--------|\n| Feature 1 | ✓ | ✓ | ✗ | ✓ |\n| Feature 2 | ✓ | ✗ | ✓ | ✗ |\n| Pricing | $X | $Y | $Z | $W |\n```\n\n**Differentiation:**\n- 3-5 key differentiators\n- Why these matter to customers\n- Defensibility of advantages\n\n**Competitive Positioning:**\n- Positioning map (2-3 dimensions)\n- Market positioning statement\n\n**Barriers to Entry:**\n- What protects against competition\n- Network effects, switching costs, etc.\n\n### Section 5: Business Model & Go-to-Market (2 pages)\n\n**Business Model:**\n- Revenue model (subscriptions, transactions, etc.)\n- Pricing strategy and tiers\n- Customer acquisition approach\n- Expansion revenue strategy\n\n**Go-to-Market Strategy:**\n- Customer acquisition channels\n- Sales model (self-serve, sales-led, hybrid)\n- Customer acquisition cost (CAC)\n- Sales cycle and conversion rates\n\n**Marketing Strategy:**\n- Positioning and messaging\n- Channel strategy\n- Content and demand generation\n- Partnerships and integrations\n\n**Customer Success:**\n- Onboarding approach\n- Support model\n- Retention strategy\n- Net dollar retention target\n\n### Section 6: Financial Projections (2-3 pages)\n\n**Revenue Model:**\n- Cohort-based projections\n- Key assumptions\n- Revenue breakdown by segment\n\n**3-Year Financial Summary:**\n```\n| Metric | Year 1 | Year 2 | Year 3 |\n|--------|--------|--------|--------|\n| Revenue | $X.XM | $Y.YM | $Z.ZM |\n| Gross Margin | XX% | XX% | XX% |\n| Operating Expenses | $X.XM | $Y.YM | $Z.ZM |\n| Net Income | ($X.XM) | ($Y.YM) | $Z.ZM |\n| EBITDA Margin | (XX%) | (XX%) | XX% |\n```\n\n**Unit Economics:**\n- CAC: $X,XXX\n- LTV: $X,XXX\n- LTV:CAC ratio: X.X\n- CAC Payback: XX months\n- Gross margin: XX%\n\n**Key Metrics Trajectory:**\n```\n| Metric | Current | Year 1 | Year 2 | Year 3 |\n|--------|---------|--------|--------|--------|\n| MRR/ARR | $X | $Y | $Z | $W |\n| Customers | X | Y | Z | W |\n| Net Dollar Retention | XX% | XX% | XX% | XX% |\n| Burn Multiple | X.X | X.X | X.X | X.X |\n```\n\n**Scenario Analysis:**\n- Conservative, base, optimistic\n- Key drivers and sensitivities\n\n**Path to Profitability:**\n- Break-even timeline\n- Key milestones\n- Unit economics at scale\n\n### Section 7: Team & Organization (1-2 pages)\n\n**Leadership Team:**\nFor each founder/executive:\n- Name, title, photo (if available)\n- Relevant background (2-3 sentences)\n- Key accomplishments\n- Why they're uniquely qualified\n\n**Current Team:**\n- Headcount by department\n- Key hires and their backgrounds\n- Advisory board\n\n**Hiring Plan:**\n- Year 1-3 headcount growth\n- Key roles to fill\n- Recruiting strategy\n\n**Organization Evolution:**\n```\nCurrent (5 people) → Year 1 (15) → Year 2 (35) → Year 3 (60)\nEngineering: 3 → 7 → 15 → 25\nSales & Marketing: 1 → 4 → 12 → 20\nOther: 1 → 4 → 8 → 15\n```\n\n**Equity & Compensation:**\n- Option pool sizing\n- Compensation philosophy\n- Retention strategy\n\n### Section 8: Traction & Milestones (1 page)\n\n**Current Traction:**\n- Revenue or user metrics\n- Growth rate\n- Key customer wins\n- Product development progress\n\n**Milestones Achieved:**\n- Product launches\n- Funding rounds\n- Team hires\n- Customer acquisition\n- Partnerships\n\n**Upcoming Milestones (12-18 months):**\n- Product milestones\n- Revenue targets\n- Customer goals\n- Team goals\n- Partnership goals\n\n### Section 9: Risks & Mitigation (1 page)\n\n**Market Risks:**\n- Market size assumptions\n- Competitive intensity\n- Substitute adoption\n- Mitigation strategies\n\n**Execution Risks:**\n- Product development\n- Go-to-market effectiveness\n- Hiring and retention\n- Mitigation strategies\n\n**Financial Risks:**\n- Burn rate management\n- Fundraising market\n- Unit economics\n- Mitigation strategies\n\n**Regulatory/External Risks:**\n- Compliance requirements\n- Data privacy\n- Economic conditions\n- Mitigation strategies\n\n### Section 10: Funding Request & Use of Proceeds (1 page)\n\n**Funding Ask:**\n- Amount seeking: $X.XM\n- Structure: Equity, SAFE, convertible note\n- Target valuation: $X.XM (if applicable)\n\n**Use of Proceeds:**\n```\nTotal Raise: $5.0M\n- Product Development: $2.0M (40%)\n  • Engineering team expansion\n  • Infrastructure and tools\n  • Product roadmap execution\n\n- Sales & Marketing: $2.0M (40%)\n  • Sales team hiring (5 AEs)\n  • Marketing programs\n  • Demand generation\n\n- Operations & G&A: $0.5M (10%)\n  • Finance/legal/HR\n  • Office and facilities\n\n- Working Capital: $0.5M (10%)\n  • 6-month buffer\n```\n\n**Milestones to Achieve:**\n- Revenue: $X.XM ARR (X% growth)\n- Customer: XXX customers\n- Product: Key features launched\n- Team: XX employees\n- Metric: Key metric targets\n\n**Expected Timeline:**\n- 18-24 month runway\n- Achieve milestones in 15-18 months\n- 6-month buffer for next raise\n\n**Next Round:**\n- Series A in 18-24 months\n- Expected metrics at that time\n- Target raise amount\n\n---\n\n### Step 4: Enhance with Visuals\n\nSuggest including:\n- Charts for market sizing (TAM funnel)\n- Product screenshots or mockups\n- Positioning maps\n- Financial trend charts (revenue, customers, burn)\n- Organization chart\n- Timeline/roadmap\n- Use of proceeds pie chart\n\n### Step 5: Provide Additional Sections (Optional)\n\n**If Relevant, Add:**\n- Regulatory/Compliance section (for regulated industries)\n- Technology Architecture (for deep tech)\n- Clinical/Scientific Data (for biotech/health tech)\n- Unit Economics Deep Dive (for complex business models)\n- Strategic Partnerships (if material to strategy)\n\n### Step 6: Create Executive Summary Slide\n\nProvide one-page summary for quick review:\n- Problem & Solution (3 bullets each)\n- Market: TAM/SAM/SOM\n- Traction: Key metrics\n- Team: Founders\n- Ask: Amount and use\n- Contact information\n\n### Step 7: Save Business Case\n\nOffer to save as markdown:\n- Filename: `business-case-[company-name]-YYYY-MM-DD.md`\n- Suggest converting to PDF for sharing\n- Provide tips for presentation format\n\n## Best Practices\n\n**Do:**\n- Lead with customer problem\n- Quantify everything\n- Show, don't just tell (use data)\n- Be realistic on projections\n- Acknowledge risks honestly\n- Cite all data sources\n- Keep executive summary concise\n- Focus on differentiation\n\n**Don't:**\n- Use jargon without explanation\n- Make unsupported claims\n- Ignore competition\n- Be overly optimistic\n- Skip the \"why now\"\n- Forget to proofread\n- Use generic templates without customization\n\n## Integration with Other Commands\n\nThis command synthesizes outputs from:\n- `/market-opportunity` - Include TAM/SAM/SOM analysis\n- `/financial-projections` - Include full financial model\n\n## Example Usage\n\n```\nUser: /business-case\n\nClaude: I'll create a comprehensive business case document. Let me gather the key information first.\n\nCompany name and description?\n→ \"AcmeCorp - AI-powered email marketing for e-commerce\"\n\nWho is the audience?\n→ \"Series A investors\"\n\nWhat materials do you have?\n→ \"We have market sizing and financial model done\"\n\n[Claude creates comprehensive 15-20 page business case with all sections]\n```\n\n## Notes\n\n- Business case creation takes 1-2 hours\n- Result is investor-grade document\n- Can be used for pitch deck development\n- Update quarterly or for funding rounds\n- Customize sections based on audience\n- Keep executive summary to 2 pages max\n\n## Limitations\n- Use this skill only when the task clearly matches the scope described above.\n- Do not treat the output as a substitute for environment-specific validation, testing, or expert review.\n- Stop and ask for clarification if required inputs, permissions, safety boundaries, or success criteria are 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