{"id":"ad4b8453-9b3f-43d3-a3f5-302016960f21","shortId":"EvqYFD","kind":"skill","title":"pricing-page-psychology-audit","tagline":"Audits any SaaS pricing page URL against 12 pricing psychology principles and outputs a ranked improvement report with specific rewrite suggestions and quick wins.","description":"# Pricing Page Psychology Audit\n\nScrape any SaaS pricing page and audit it against 12 proven pricing psychology\nprinciples. Get a scored Markdown report with specific rewrite suggestions per\ntier and a \"Top 3 Quick Wins\" section.\n\n---\n\n## Step 1: Get the Target URL\n\nAsk the user:\n\"Which SaaS pricing page should I audit? Share the full URL\n(e.g. https://linear.app/pricing)\"\n\nIf no URL is provided, stop and ask. Do not proceed without a valid URL\nstarting with http:// or https://.\n\n---\n\n## Step 2: Run the Scraper\n\nRun the scraper script with the URL:\n\n```bash\npython scripts/scrape_pricing.py \"URL_HERE\"\n```\n\nThe script outputs structured text to stdout. Capture the output — it contains:\n- Page title\n- All visible text content\n- Button labels (CTAs)\n- Plan names and prices\n- Feature list items\n\nIf the script fails (timeout, blocked, invalid URL), tell the user:\n\"The page could not be scraped: [error]. Try a different URL or check\nif the site blocks bots.\"\n\n---\n\n## Step 3: Evaluate Against 12 Psychology Principles\n\nAnalyze the scraped content against each principle. For each, assign:\n- ✅ Pass — clearly present and well-executed\n- ⚠️ Needs Work — present but weak or could be improved\n- ❌ Missing — not present at all\n\n### The 12 Principles:\n\n1. **Anchoring** — Is there a high-priced plan shown first or prominently to\n   make others feel cheaper?\n\n2. **Decoy Effect** — Is there a middle-tier plan designed to make the top\n   tier look like better value?\n\n3. **Loss Aversion Framing** — Does copy use \"don't miss out\", \"limited\",\n   \"you'll lose access\" rather than purely gain language?\n\n4. **Feature-vs-Value Naming** — Do plan names/descriptions highlight\n   outcomes (\"Close more deals\") vs just features (\"10 seats\")?\n\n5. **Social Proof Placement** — Are testimonials, logos, or user counts\n   shown near pricing tiers (not just on a separate page)?\n\n6. **Urgency / Scarcity Signals** — Is there a countdown timer, limited\n   spots badge, or \"offer ends\" language?\n\n7. **Plan Naming Psychology** — Are plan names aspirational\n   (Starter/Growth/Scale) vs generic (Basic/Pro/Enterprise)?\n\n8. **CTA Button Copy** — Do CTAs say action-outcome (\"Start growing free\")\n   vs generic (\"Sign up\" or \"Get started\")?\n\n9. **Free Trial vs Freemium Framing** — Is the free offer framed clearly?\n   Does it reduce friction or create confusion?\n\n10. **Price Ending Tactics** — Do prices end in 9 ($49, $99) for perceived\n    value, or round numbers ($50, $100) for premium feel?\n\n11. **Visual Hierarchy of Tiers** — Is the recommended/popular plan visually\n    highlighted (badge, border, size difference)?\n\n12. **Guarantee / Trust Signal Presence** — Is there a money-back guarantee,\n    \"no credit card required\", or security badge near the CTA?\n\n---\n\n## Step 4: Generate the Audit Report\n\nOutput the report in this exact Markdown structure:\n\n```\n# Pricing Page Psychology Audit\n**URL:** [URL]\n**Audited on:** [today's date]\n**Overall Score:** X/12 principles passing\n\n---\n\n## Audit Results\n\n### 1. Anchoring — ✅ Pass / ⚠️ Needs Work / ❌ Missing\n**What we found:** [1-2 sentences from the page]\n**Suggestion:** [Specific rewrite or change to make]\n\n[Repeat for all 12 principles]\n\n---\n\n## 🏆 Top 3 Quick Wins\n\nThese are your highest-leverage changes, prioritized by impact vs effort:\n\n**Quick Win #1 — [Principle name]**\nCurrent: \"[exact copy from page]\"\nRewrite to: \"[your improved version]\"\nWhy: [1 sentence on the psychological mechanism]\n\n**Quick Win #2 — [Principle name]**\n...\n\n**Quick Win #3 — [Principle name]**\n...\n```\n\n---\n\n## Step 5: Self-QA Before Output\n\nCheck before presenting the report:\n- [ ] All 12 principles are scored (none skipped)\n- [ ] Each \"Suggestion\" is specific — no generic advice like \"add social proof\"\n- [ ] Quick Wins cite actual copy from the page (not invented)\n- [ ] Scores reflect what is literally present in the scraped content\n- [ ] Date is today's actual date\n\nFix any violation before output.\n\n---\n\n## Step 6: 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