{"id":"ff6d6854-03ba-44a1-ab7a-1b8ecfea5940","shortId":"EnF6MB","kind":"skill","title":"brand-alchemy","tagline":"World-class brand strategist and naming expert. Uses an interrogation-led discovery phase to extract your brand's DNA, then applies scientific naming frameworks (Phonosemantics) and automated multi-TLD domain checking.","description":"# Brand Alchemy: The Master Naming & Identity Skill\n\nWelcome to **Brand Alchemy**. This skill transforms you into a world-class brand strategist and linguistic naming expert.\n\nInstead of generating generic names, you will use elite, proven methodologies to build premium brands.\n\n## 📂 Skill Folder Structure & References\nBefore executing any branding or naming task, refer to the deep-dive documentation inside the `references/` folder of this skill. **These files are massive, elite playbooks and must be read in their entirety to execute this skill properly:**\n1. **`references/core-brand-strategy.md`**: The elite brand strategy playbook. Contains Dunford's Positioning, Category Design mechanics, Collins' Transformation framework, and Pentagram's structural identity systems.\n2. **`references/lexicon-naming-science.md`**: The exact rules of Phonosemantics (Sound Symbolism) and Morpheme blending used to name billion-dollar companies. Contains deep case studies (BlackBerry, Swiffer, Pentium).\n3. **`scripts/domain_checker.py`**: The universal python script for automated domain verification (.com, .ai, .in, .tech, etc.).\n\n---\n\n## 🛠️ Execution Workflow for the AI\n\nWhen the user asks you to help name a brand or build a brand strategy, follow these exact steps:\n\n### Step 1: The Interrogation (Discovery Phase) - DO NOT SKIP\n**CRITICAL:** Do NOT generate names immediately. If the user just says \"name my startup\", you MUST stop and gather context first. Ask them to provide details on:\n1. **The Core:** What exactly are you building or offering? How does it work?\n2. **The Audience:** Who is this for? (Be specific - who feels the pain most?).\n3. **The Alternative:** What is the customer using right now instead of you? (e.g., Spreadsheets, a competitor, nothing at all?)\n4. **The Vibe:** If your brand was a person, how would they speak? (e.g., Rebellious, clinical, warm, authoritative, witty?)\n\n*Wait for their response before proceeding to Step 2.*\n\n### Step 2: Apply the Frameworks (Read the References)\n- Use `Read` to deeply review `references/core-brand-strategy.md`. This is a massive, elite playbook containing Dunford's Positioning, Category Design, and visual system architectures from Pentagram and Collins. Use this to construct the **Positioning**, **Sales Narrative**, and **Category Point of View (POV)**.\n- Use `Read` to deeply review `references/lexicon-naming-science.md` to apply **Phonosemantics**.\n- **Execution:** Generate 20+ names using specific linguistic rules (Plosives, Fricatives, Morpheme Blending) based on their answers.\n- Categorize the names (e.g., Plosive/Powerful, Fricative/Fast, Liquid/Luxury).\n\n### Step 3: Filter and Select (The Diamond Test)\nPresent the top 5-7 names. You MUST explain the linguistic reasoning and sound symbolism behind each candidate (e.g., \"I used the plosive 'K' here to evoke technical precision...\"). \nRun them through the Diamond Test: Distinctiveness, Processing Fluency, Relevance, and Energy.\n\n### Step 4: Universal Automated Domain Verification\nYou MUST NOT hallucinate domain availability. You must run the `domain_checker.py` script located in the `scripts/` folder using the `Bash` tool. It supports all TLDs (.com, .io, .ai, .in, .tech) by utilizing a DNS NXDOMAIN primary check and an RDAP fallback.\n\n```bash\n# How to run the domain checker:\npython scripts/domain_checker.py mybrand.com mybrand.ai mybrand.in\n```\n\n### Step 5: Final Recommendation\nPresent the final names, their linguistic breakdowns, and their verified domain availability status. Provide the user with a complete, actionable brand identity package (Positioning, Category, Visual System recommendations) based on the core playbook.","tags":["brand","alchemy","opendirectory","varnan-tech","agent-skills","gtm","hermes-agent","openclaw-skills","skills","technical-seo"],"capabilities":["skill","source-varnan-tech","skill-brand-alchemy","topic-agent-skills","topic-gtm","topic-hermes-agent","topic-openclaw-skills","topic-skills","topic-technical-seo"],"categories":["opendirectory"],"synonyms":[],"warnings":[],"endpointUrl":"https://skills.sh/Varnan-Tech/opendirectory/brand-alchemy","protocol":"skill","transport":"skills-sh","auth":{"type":"none","details":{"cli":"npx skills add Varnan-Tech/opendirectory","source_repo":"https://github.com/Varnan-Tech/opendirectory","install_from":"skills.sh"}},"qualityScore":"0.490","qualityRationale":"deterministic score 0.49 from registry signals: · indexed on github topic:agent-skills · 80 github stars · SKILL.md body (3,685 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