{"id":"cb6e768f-30ce-4cf1-b2af-34285b1e8295","shortId":"7vJMhC","kind":"skill","title":"competitor-analysis","tagline":"Research competitor positioning, ads, pricing, and market gaps","description":"# Competitor Analysis\n\nResearch a competitor or market to understand positioning, pricing, strengths, and gaps.\n\n## Usage\n\n`/competitor-analysis hubspot.com` — analyze a specific competitor\n`/competitor-analysis \"marketing automation tools\"` — analyze a market category\n\n## Steps\n\n### 1. Identify the competitive set\nIf given a company: WebSearch for \"[company] competitors\" and \"[company] vs\"\nIf given a category: WebSearch for \"best [category] 2025\" and \"[category] comparison\"\n\nBuild a list of 4-6 key competitors.\n\n### 2. Analyze each competitor's positioning\nFor each competitor, WebFetch their homepage and key pages:\n- **Tagline/headline**: How do they position themselves?\n- **Target audience**: Who are they selling to?\n- **Key features**: What do they emphasize?\n- **Pricing**: What's the price point and model?\n- **Social proof**: Customer logos, testimonials, case studies\n\n### 3. Analyze their search presence\nWebSearch for key terms in the market:\n- Who ranks #1-3 for the main category keywords?\n- What content strategy are they using? (blog, comparison pages, tools)\n- Are they running Google Ads on brand/competitor terms?\n\n### 4. Identify market gaps\nCompare across all competitors:\n- What features does everyone offer vs. unique differentiators?\n- What pricing tier is underserved?\n- What audience segment is ignored?\n- What messaging angle is nobody using?\n\n### 5. Report\n\n```\nCompetitive Analysis: [Company/Market]\n\nCompetitive Landscape:\n┌─────────────┬───────────────────┬──────────────┬───────────┐\n│  Competitor  │    Positioning     │   Pricing    │ Strength  │\n├─────────────┼───────────────────┼──────────────┼───────────┤\n│ [Company 1] │ [tagline]         │ [price]      │ [key USP] │\n│ [Company 2] │ [tagline]         │ [price]      │ [key USP] │\n│ [Company 3] │ [tagline]         │ [price]      │ [key USP] │\n└─────────────┴───────────────────┴──────────────┴───────────┘\n\nSearch Dominance:\n- [keyword 1]: [who ranks #1]\n- [keyword 2]: [who ranks #1]\n- [keyword 3]: [who ranks #1]\n\nMarket Gaps:\n1. [Gap description + opportunity]\n2. [Gap description + opportunity]\n3. 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